NPS Benchmarks in USA

Last update: July 1, 2026

Next update: August 1, 2026

What this benchmark says about USA

This page tracks how customer loyalty compares across businesses in USA. The current benchmark for Jun 2026 is 30.5, giving teams a national reference point before drilling down into city-level differences and industry-specific patterns.

Country pages are especially useful when you need to separate local volatility from broader market movement. They help you see whether a change in your own NPS is a company issue, a regional pattern, or part of a wider shift in customer expectations.

Sacramento currently leads the visible city-level benchmark set at 35.0, while Luxury Goods is the strongest industry in USA at 44.2. Those two reference points help frame what “strong” looks like in this market right now.

Key insights

  • Sacramento is currently the strongest visible city benchmark in USA with an NPS of 35.0.
  • Luxury Goods is currently the strongest industry benchmark in this market with an NPS of 44.2.
  • Use the city and industry tables below to distinguish nationwide trends from more localized performance patterns.

How to interpret this benchmark

  • Compare your own score first with the national benchmark, then with the strongest city and strongest industry to understand whether your gap is structural or local.
  • A country benchmark is most useful when local results are noisy. If your city is moving differently from the national line, that often points to local competition or regional demand shifts.

USA

USA NPS (Overall)

Last Month30.50.00 pts
6 Months Ago30.50.00 pts
12 Months Ago30.6+0.10 pts

USA NPS Evolution (Overall)

Top markets this month in USA

  • Sacramento is currently at 35.0 NPS.
  • Albany is currently at 33.9 NPS.
  • Denver is currently at 32.7 NPS.

Biggest movers this month in USA

  • Pierre shows the strongest month-over-month gain at +0.5 pts.
  • Providence shows the weakest month-over-month move at -0.6 pts.

USA's Cities Overview — All Industries combined

# City NPS Δ vs 1M Δ vs 6M Δ vs 12M
1 Albany 33.9 +0.30 pts -0.60 pts -0.10 pts
2 Annapolis 31.1 +0.10 pts +0.20 pts +0.70 pts
3 Atlanta 31.5 0.00 pts +0.50 pts +0.20 pts
4 Augusta 29.4 +0.50 pts +0.80 pts +1.00 pts
5 Austin 31.9 +0.50 pts +1.40 pts +1.30 pts
6 Baton Rouge 30 -0.20 pts 0.00 pts +0.20 pts
7 Bismarck 27.4 +0.50 pts +1.20 pts +1.30 pts
8 Boise 28.5 -0.30 pts 0.00 pts +0.40 pts
9 Boston 32.6 -0.30 pts -0.60 pts -0.40 pts
10 Charleston 29.7 +0.10 pts +0.20 pts -0.20 pts
11 Cheyenne 29.1 -0.50 pts -0.50 pts -0.80 pts
12 Columbia 32.1 +0.20 pts 0.00 pts -0.10 pts
13 Columbus 31.6 +0.10 pts -0.60 pts -0.70 pts
14 Concord 31 -0.10 pts -0.30 pts -0.60 pts
15 Denver 32.7 -0.20 pts -0.70 pts -1.20 pts
16 Des Moines 31.2 -0.40 pts -0.50 pts -0.70 pts
17 Dover 27.7 -0.20 pts +0.90 pts +1.50 pts
18 Frankfort 30.6 +0.30 pts -0.90 pts -0.90 pts
19 Harrisburg 30.5 -0.10 pts -0.30 pts -0.30 pts
20 Hartford 31.4 +0.30 pts +0.80 pts +0.70 pts
21 Helena 28.1 0.00 pts +0.20 pts -0.10 pts
22 Honolulu 30.7 -0.10 pts +0.10 pts +0.40 pts
23 Indianapolis 32.2 +0.10 pts -0.40 pts +0.40 pts
24 Jackson 28.4 -0.30 pts +0.10 pts +0.30 pts
25 Jefferson City 31 0.00 pts -0.20 pts -0.60 pts
26 Juneau 30.1 -0.20 pts -0.70 pts -0.50 pts
27 Lansing 31.1 -0.50 pts -0.50 pts -1.00 pts
28 Las Vegas 29.9 -0.20 pts -0.30 pts -0.10 pts
29 Lincoln 28.6 -0.30 pts -0.20 pts +0.20 pts
30 Little Rock 27.9 0.00 pts +1.10 pts +1.30 pts
31 Madison 29.1 +0.10 pts +0.10 pts +0.20 pts
32 Miami 29.2 +0.20 pts +1.10 pts +1.30 pts
33 Montgomery 30.8 +0.10 pts +0.50 pts +0.40 pts
34 Montpelier 30.1 +0.20 pts +0.20 pts +0.40 pts
35 Nashville 30.1 -0.10 pts +0.90 pts +0.80 pts
36 Oklahoma City 29.7 +0.10 pts -0.10 pts -0.10 pts
37 Olympia 32.4 +0.20 pts +0.80 pts +0.10 pts
38 Phoenix 29.7 +0.20 pts +0.80 pts +0.60 pts
39 Pierre 29 +0.50 pts +0.10 pts +0.60 pts
40 Providence 30.7 -0.60 pts -1.00 pts -0.90 pts
41 Raleigh 31.5 +0.10 pts +0.80 pts +1.20 pts
42 Richmond 32.5 0.00 pts -0.80 pts -0.90 pts
43 Sacramento 35 +0.10 pts -0.40 pts -1.20 pts
44 Saint Paul 30.5 +0.20 pts +0.30 pts +0.50 pts
45 Salem 30.8 0.00 pts -0.70 pts -0.60 pts
46 Salt Lake City 30.1 0.00 pts -0.40 pts -0.10 pts
47 Santa Fe 30.6 +0.10 pts +0.40 pts +0.20 pts
48 Springfield 30.5 +0.20 pts -0.10 pts +0.20 pts
49 Topeka 29.8 0.00 pts -0.10 pts -0.10 pts
50 Trenton 29.9 +0.10 pts +0.30 pts +0.80 pts

Industries Overview — USA (All Cities Combined)

# Industry NPS Δ vs 1M Δ vs 6M Δ vs 12M
1 Airlines 28.2 -0.30 pts +0.20 pts +0.10 pts
2 Apparel 28.1 -0.10 pts -0.20 pts -0.60 pts
3 Automotive Dealers and Service 31.2 +0.10 pts +0.20 pts +0.50 pts
4 B2B SaaS: Core Apps 41.9 0.00 pts -0.10 pts +0.10 pts
5 Car Manufacturers 33.7 0.00 pts -0.10 pts -0.10 pts
6 Consumer Electronics 27.2 -0.10 pts +0.10 pts +0.20 pts
7 Consumer Services 31 0.00 pts -0.50 pts -0.50 pts
8 Cosmetics and Beauty 30.9 0.00 pts +1.00 pts +0.80 pts
9 Energy and Utilities 14.9 -0.10 pts +0.10 pts +0.10 pts
10 Entertainment and Streaming 26.5 +0.20 pts +0.60 pts +0.50 pts
11 Fintech and Digital Banking 41.7 +0.20 pts +0.30 pts 0.00 pts
12 General Retail, Multicategory 28.3 0.00 pts +0.10 pts +0.50 pts
13 Hotels and Resorts 44 -0.30 pts -0.10 pts 0.00 pts
14 Internet Service Providers 20.3 +0.10 pts -0.20 pts -0.20 pts
15 Luxury Goods 44.2 0.00 pts -0.50 pts -0.20 pts
16 Packaged Food and Beverage 22 0.00 pts 0.00 pts +0.10 pts
17 Quick Service Restaurants 25.9 -0.10 pts -0.20 pts +0.10 pts
18 Restaurants, Full Service 31.4 +0.10 pts +0.20 pts 0.00 pts
19 Sports Teams and Leagues 30.7 +0.20 pts +0.10 pts 0.00 pts
20 Supermarkets and Grocery 27.1 +0.20 pts 0.00 pts +0.30 pts

Continue exploring related benchmarks

Compare nearby geographies and sector pages to understand whether benchmark shifts come from the local market, the national context or the industry itself.

Sacramento benchmarks
Top city benchmark
Albany benchmarks
Top city benchmark
Denver benchmarks
Top city benchmark
Boston benchmarks
Top city benchmark
Luxury Goods benchmarks
Top industry benchmark
Hotels and Resorts benchmarks
Top industry benchmark
B2B SaaS: Core Apps benchmarks
Top industry benchmark

Frequently asked questions about USA

A good NPS depends on the industry, but this country page gives you the national baseline for the latest month so you can compare your own score against an up-to-date market reference.

City scores can diverge because of local competition, service consistency, customer mix, review volume and seasonal demand patterns. That is why country-level and city-level views should be read together.

Start with the country to understand market context, then check the industry table to see whether your sector typically overperforms or underperforms the national average.

What does this report deliver?

The NPS Index Report gives you a clear view of customer loyalty across the markets that matter. Each month we compile Net Promoter Score benchmarks for key industries and break them down by country, region, and city. You see your space at a glance. Then you see your context. That combination turns NPS from a single number into a decision tool. Trends become visible. Seasonality is obvious. Outliers no longer trick you.

This report is built for operators and analysts who need to act. You get clean monthly snapshots, directional movement, and variance indicators that highlight where to dig. Want to know if your 3-point dip is noise or a real shift? You will know. Need to brief the team with one chart per market plus a short narrative? Done. Use the benchmarks to set realistic targets, size the gap to leaders, and test if new initiatives are moving the needle.

Data History

  • From January 2024: Data is available for Canada and the United States.
  • From September 2025: Data collection expands to include France, Spain, Italy and Germany.

Methodology

We aggregate public review data from platforms such as Google, TripAdvisor, and Yelp via a multi-source API, ingesting continuously and snapping everything to monthly windows. Listings are matched to real businesses using name, address, and category signals; duplicates and closed venues are removed to protect panel integrity.

Every review passes spam and anomaly checks that include burst detection, reviewer history scoring, language verification, and platform cross-validation. We run NLP to identify intent and experience dimensions, map native 0–10 recommendation answers directly when present, and otherwise infer promoter, passive, and detractor classes from text and rating context with calibrated thresholds. For each industry and geography, NPS is computed as promoters minus detractors, with Bayesian smoothing to stabilize low-volume samples and confidence ranges published alongside the point estimate.

We normalize categories to a unified industry taxonomy, align time zones, standardize language, and apply weighting so large markets do not overpower smaller ones within a region. Monthly values are reported as exact snapshots, and a rolling three-month view clarifies trend direction while preserving month-to-month comparability. We publish a monthly NPS only when minimum sample size and coverage criteria are met, with methods, thresholds, and known limitations disclosed in the report's technical notes.

Finally, models and pipelines are audited continuously with backtests and drift checks, and any detected bias or source change triggers a documented review and re-calibration.

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