NPS Benchmarks in USA

Latest benchmark period: July 2026

Data published: August 1, 2026

USA benchmark at a glance

The current NPS benchmark for USA is 30.4 for Jul 2026. This page compares 50 cities, 20 industries and 31 months of available history.

50
cities covered
20
industries compared
31
months analyzed
30.4
current benchmark

Coverage figures describe the number of markets and historical periods represented on this page. They are not a substitute for review-volume or survey-response sample sizes.

Key NPS Insights for USA

Key findings calculated from the benchmark data shown on this page for Jul 2026.

Leading city

Sacramento currently has the highest benchmark among 50 cities in USA with available data.

Leading industry

Luxury Goods is currently the highest-performing industry in USA.

Cities above the national benchmark

24 of the 50 cities with available data currently perform above the USA benchmark.

Monthly trend

USA’s NPS benchmark remained broadly stable compared with the previous month.

USA


USA NPS (Overall)

Last Month30.5-0.10 pts
6 Months Ago30.7-0.30 pts
12 Months Ago30.6-0.20 pts

USA NPS Evolution (Overall)

Top markets this month in USA

  • Sacramento is currently at 35.0 NPS.
  • Albany is currently at 33.9 NPS.
  • Denver is currently at 32.9 NPS.

Biggest movers this month in USA

  • Nashville shows the strongest month-over-month gain at +0.3 pts.
  • Charleston shows the weakest month-over-month move at -0.5 pts.

USA NPS Benchmark Analysis

The USA NPS benchmark stands at 30.4 for Jul 2026. It provides a national reference across 50 cities with available benchmark data.

Sacramento records the highest visible city benchmark at 35.0. The highest and lowest city benchmarks are separated by 7.4 points. Performance is not uniform, but most comparisons remain within a moderately dispersed range.

24 of 50 cities currently perform above the national benchmark. Results are distributed relatively evenly around the reference point rather than being concentrated on one side.

Luxury Goods is the highest-performing represented industry at 44.1. This is 13.7 points above the national benchmark. The result shows why a national average should be combined with sector context before setting targets.

Month over month, the USA benchmark changed only marginally. This makes the longer historical series more informative than the latest movement alone.

With 31 months of history, the page provides more than a current snapshot. The longer series can be used to distinguish recurring direction from isolated monthly movement.

What This Means for Your Organization

  • Use 30.4 as the current national context, not as a universal target for every sector or location.
  • Compare your operating city with the national distribution before concluding that an organizational gap is company-specific.
  • Set targets against the relevant industry as well as the country average, because sector expectations can materially change what counts as strong performance.
  • Review several monthly updates before changing strategic targets in response to one short-term movement.

USA's Cities Overview — All Industries combined

# City NPS Δ vs 1M Δ vs 6M Δ vs 12M
1 Albany 33.9 0.00 pts +0.30 pts +0.30 pts
2 Annapolis 31.0 -0.10 pts -0.20 pts -0.80 pts
3 Atlanta 31.5 0.00 pts -0.50 pts -0.30 pts
4 Augusta 29.6 +0.20 pts -0.60 pts -0.60 pts
5 Austin 31.8 -0.10 pts -1.10 pts -1.60 pts
6 Baton Rouge 29.8 -0.20 pts -0.20 pts -0.40 pts
7 Bismarck 27.6 +0.20 pts -1.10 pts -1.20 pts
8 Boise 28.4 -0.10 pts -0.10 pts -0.50 pts
9 Boston 32.4 -0.20 pts +0.50 pts +0.30 pts
10 Charleston 29.2 -0.50 pts -0.90 pts -0.40 pts
11 Cheyenne 29.1 0.00 pts +0.50 pts +0.80 pts
12 Columbia 32.0 -0.10 pts 0.00 pts -0.10 pts
13 Columbus 31.7 +0.10 pts +0.40 pts +0.80 pts
14 Concord 30.9 -0.10 pts +0.20 pts +0.50 pts
15 Denver 32.9 +0.20 pts +1.10 pts +1.20 pts
16 Des Moines 30.8 -0.40 pts +0.20 pts +0.30 pts
17 Dover 27.8 +0.10 pts -0.60 pts -1.40 pts
18 Frankfort 30.9 +0.30 pts -10.40 pts +1.20 pts
19 Harrisburg 30.1 -0.40 pts -0.10 pts -0.20 pts
20 Hartford 31.1 -0.30 pts -1.20 pts -0.90 pts
21 Helena 27.7 -0.40 pts -0.70 pts -0.40 pts
22 Honolulu 30.9 +0.20 pts +0.10 pts -0.10 pts
23 Indianapolis 32.4 +0.20 pts +0.40 pts +0.10 pts
24 Jackson 28.3 -0.10 pts -0.40 pts -0.50 pts
25 Jefferson City 31.1 +0.10 pts +0.40 pts +0.50 pts
26 Juneau 29.8 -0.30 pts +0.50 pts +0.10 pts
27 Lansing 30.8 -0.30 pts +0.30 pts +0.80 pts
28 Las Vegas 29.6 -0.30 pts +0.30 pts 0.00 pts
29 Lincoln 28.4 -0.20 pts 0.00 pts -0.30 pts
30 Little Rock 27.8 -0.10 pts -1.30 pts -1.50 pts
31 Madison 29.0 -0.10 pts -0.10 pts -0.10 pts
32 Miami 28.9 -0.30 pts -1.10 pts -1.70 pts
33 Montgomery 30.8 0.00 pts -0.30 pts -0.30 pts
34 Montpelier 30.1 0.00 pts -0.10 pts -0.30 pts
35 Nashville 30.4 +0.30 pts -0.60 pts -0.60 pts
36 Oklahoma City 29.8 +0.10 pts +0.20 pts +0.10 pts
37 Olympia 32.4 0.00 pts -0.70 pts -0.10 pts
38 Phoenix 29.7 0.00 pts -0.80 pts -0.70 pts
39 Pierre 29.1 +0.10 pts -0.10 pts -0.30 pts
40 Providence 30.4 -0.30 pts +0.90 pts +0.60 pts
41 Raleigh 31.5 0.00 pts -0.80 pts -1.20 pts
42 Richmond 32.3 -0.20 pts +0.40 pts +0.80 pts
43 Sacramento 35.0 0.00 pts +0.30 pts +1.00 pts
44 Saint Paul 30.5 0.00 pts -0.40 pts -0.60 pts
45 Salem 30.5 -0.30 pts +0.50 pts +0.60 pts
46 Salt Lake City 30.1 0.00 pts 0.00 pts +0.10 pts
47 Santa Fe 30.9 +0.30 pts 0.00 pts +0.10 pts
48 Springfield 30.1 -0.40 pts -0.20 pts -0.80 pts
49 Topeka 29.8 0.00 pts +0.40 pts 0.00 pts
50 Trenton 29.8 -0.10 pts -0.70 pts -0.70 pts

Industries Overview — USA (All Cities Combined)

# Industry NPS Δ vs 1M Δ vs 6M Δ vs 12M
1 Airlines 27.9 -0.30 pts -0.60 pts -0.50 pts
2 Apparel 28.0 -0.10 pts -0.10 pts +0.40 pts
3 Automotive Dealers and Service 31.0 -0.20 pts -0.30 pts -0.60 pts
4 B2B SaaS: Core Apps 42.0 +0.10 pts +0.40 pts 0.00 pts
5 Car Manufacturers 33.9 +0.20 pts +0.10 pts +0.20 pts
6 Consumer Electronics 27.0 -0.20 pts -0.50 pts -0.50 pts
7 Consumer Services 30.7 -0.30 pts 0.00 pts +0.10 pts
8 Cosmetics and Beauty 30.8 -0.10 pts -1.50 pts -1.00 pts
9 Energy and Utilities 15.0 +0.10 pts -0.20 pts 0.00 pts
10 Entertainment and Streaming 26.5 0.00 pts -0.80 pts -0.50 pts
11 Fintech and Digital Banking 41.6 -0.10 pts -0.50 pts -0.20 pts
12 General Retail, Multicategory 28.4 +0.10 pts -0.30 pts -0.30 pts
13 Hotels and Resorts 43.9 -0.10 pts -0.40 pts +0.10 pts
14 Internet Service Providers 20.3 0.00 pts +0.10 pts +0.10 pts
15 Luxury Goods 44.1 -0.10 pts -0.30 pts +0.10 pts
16 Packaged Food and Beverage 21.8 -0.20 pts -0.40 pts -0.30 pts
17 Quick Service Restaurants 25.9 0.00 pts 0.00 pts -0.10 pts
18 Restaurants, Full Service 31.5 +0.10 pts -0.60 pts 0.00 pts
19 Sports Teams and Leagues 30.6 -0.10 pts -0.40 pts 0.00 pts
20 Supermarkets and Grocery 26.8 -0.30 pts -0.60 pts -0.60 pts

Frequently asked questions about USA

A good NPS depends on the industry, but this country page gives you the national baseline for the latest month so you can compare your own score against an up-to-date market reference.

City scores can diverge because of local competition, service consistency, customer mix, review volume and seasonal demand patterns. That is why country-level and city-level views should be read together.

Start with the country to understand market context, then check the industry table to see whether your sector typically overperforms or underperforms the national average.

What does this report deliver?

The NPS Index Report gives you a clear view of customer loyalty across the markets that matter. Each month we compile Net Promoter Score benchmarks for key industries and break them down by country, region, and city. You see your space at a glance. Then you see your context. That combination turns NPS from a single number into a decision tool. Trends become visible. Seasonality is obvious. Outliers no longer trick you.

This report is built for operators and analysts who need to act. You get clean monthly snapshots, directional movement, and variance indicators that highlight where to dig. Want to know if your 3-point dip is noise or a real shift? You will know. Need to brief the team with one chart per market plus a short narrative? Done. Use the benchmarks to set realistic targets, size the gap to leaders, and test if new initiatives are moving the needle.

Data History

  • From January 2024: Data is available for Canada and the United States.
  • From September 2025: Data collection expands to include France, Spain, Italy and Germany.
  • From June 2026: Data collection expands to include Mexico, Portugal, Netherlands, Belgium, United Arab Emirates and Qatar.
  • From September 2026: Data collection expands to include Singapore, Australia, and New-Zeland.

Methodology

npsBench aggregates publicly available customer ratings and reviews from supported sources, including Google, Tripadvisor and Yelp. Records are organized by business, location and industry, then cleaned and standardized to reduce duplicate listings, inconsistent categories and differences between review platforms.

A proprietary normalization methodology converts heterogeneous rating and review signals into a standardized benchmark designed for external market comparison. Automated processing and AI-assisted analysis support classification and quality control, while benchmark publication depends on sufficient market coverage.

Results are organized into monthly periods so organizations can compare current performance with historical trends across industries, countries and cities. Coverage and history vary by market, which is why each page displays the number of cities, industries, countries or months represented in the available report.

npsBench benchmarks provide external market context and should be used alongside, not as a replacement for, an organization’s own NPS survey and Voice of the Customer program. Learn more on our methodology and technology page.