Comparison with the national benchmark
Columbia is currently 1.6 points above the USA benchmark.
Columbia, USA benchmark at a glance
The current NPS benchmark for Columbia, USA is 32.0 for Jul 2026. The report includes 20 industry benchmarks and 31 months of available history.
20
industries compared
31
months analyzed
32
current benchmark
USA
national context
Coverage figures describe the number of markets and historical periods represented on this page. They are not a substitute for review-volume or survey-response sample sizes.
Key NPS Insights for Columbia
Key findings calculated from the benchmark data shown on this page for Jul 2026.
National city ranking
Columbia currently ranks 8 of 50 cities in USA with available benchmark data.
Leading local industry
Fintech and Digital Banking is currently the highest-performing industry in Columbia.
Monthly trend
Columbia’s NPS benchmark remained broadly stable compared with the previous month.
Columbia
Columbia NPS (Overall)
| Last Month | 32.1 | -0.10 pts |
| 6 Months Ago | 32.0 | 0.00 pts |
| 12 Months Ago | 32.1 | -0.10 pts |
Columbia NPS Evolution (Overall)
Top sectors this month in Columbia
- Fintech and Digital Banking is currently benchmarked at 48.0 NPS.
- Luxury Goods is currently benchmarked at 47.0 NPS.
- Hotels and Resorts is currently benchmarked at 45.0 NPS.
Biggest sector movers this month in Columbia
- Apparel is the fastest improver month over month at +2.0 pts.
- Luxury Goods is the sharpest decliner month over month at -2.0 pts.
Columbia NPS Benchmark Analysis
The Columbia NPS benchmark stands at 32.0 for Jul 2026. It is 1.6 points above the USA benchmark of 30.4.
Columbia currently ranks 8th of 50 cities in USA with available data. The ranking provides relative market context but does not describe the performance of every organization in the city.
Fintech and Digital Banking is the highest-performing represented industry in Columbia at 48.0. The 34.0 points gap between the highest and lowest local industry benchmarks is substantial. A single overall benchmark may therefore hide materially different market conditions.
8 of 20 industries currently perform above the city-wide benchmark. Results are distributed relatively evenly around the reference point rather than being concentrated on one side.
Month over month, the Columbia benchmark changed only marginally. This makes the longer historical series more informative than the latest movement alone.
The report includes 31 months of benchmark history, giving the latest reading a meaningful long-term reference rather than presenting it in isolation.
What This Means for Your Organization
- Use the difference between the city and USA benchmarks to determine whether local market context is strengthening or weakening the comparison.
- Compare your organization with its local industry benchmark rather than relying only on the combined city average.
- Treat city rankings as market context, not as evidence that every organization in the higher-ranked city performs equally well.
- Use the historical series to confirm whether local movement persists before changing targets.
Industries Overview — Columbia
| # | Industry | NPS | Δ vs 1M | Δ vs 6M | Δ vs 12M |
|---|---|---|---|---|---|
| 1 | Airlines | 32.0 | -1.00 pts | -2.00 pts | -1.00 pts |
| 2 | Apparel | 39.0 | +2.00 pts | +5.00 pts | +4.00 pts |
| 3 | Automotive Dealers and Service | 37.0 | 0.00 pts | +1.00 pts | -1.00 pts |
| 4 | B2B SaaS: Core Apps | 42.0 | -1.00 pts | -2.00 pts | -3.00 pts |
| 5 | Car Manufacturers | 41.0 | -1.00 pts | +5.00 pts | +6.00 pts |
| 6 | Consumer Electronics | 31.0 | 0.00 pts | +1.00 pts | +3.00 pts |
| 7 | Consumer Services | 21.0 | -1.00 pts | -5.00 pts | -5.00 pts |
| 8 | Cosmetics and Beauty | 30.0 | +1.00 pts | -3.00 pts | -2.00 pts |
| 9 | Energy and Utilities | 14.0 | 0.00 pts | -1.00 pts | -1.00 pts |
| 10 | Entertainment and Streaming | 30.0 | 0.00 pts | +1.00 pts | 0.00 pts |
| 11 | Fintech and Digital Banking | 48.0 | 0.00 pts | -1.00 pts | 0.00 pts |
| 12 | General Retail, Multicategory | 26.0 | +1.00 pts | +3.00 pts | +2.00 pts |
| 13 | Hotels and Resorts | 45.0 | 0.00 pts | -3.00 pts | -1.00 pts |
| 14 | Internet Service Providers | 23.0 | -1.00 pts | +1.00 pts | +3.00 pts |
| 15 | Luxury Goods | 47.0 | -2.00 pts | -2.00 pts | -2.00 pts |
| 16 | Packaged Food and Beverage | 21.0 | +1.00 pts | +2.00 pts | +1.00 pts |
| 17 | Quick Service Restaurants | 25.0 | -1.00 pts | -3.00 pts | -3.00 pts |
| 18 | Restaurants, Full Service | 24.0 | +1.00 pts | 0.00 pts | -1.00 pts |
| 19 | Sports Teams and Leagues | 35.0 | +2.00 pts | +1.00 pts | 0.00 pts |
| 20 | Supermarkets and Grocery | 29.0 | -1.00 pts | +2.00 pts | 0.00 pts |
Continue exploring related benchmarks
Compare nearby geographies and sector pages to understand whether benchmark shifts come from the local market, the national context or the industry itself.
Frequently asked questions about Columbia, USA
City-level benchmarks are useful because <strong>customer expectations</strong>, competition and review behavior can change sharply from one market to another. They offer a more actionable local reference than a national average alone.
Use it to assess whether your current NPS is locally competitive, then review the industry breakdown to see whether the gap comes from your market or your sector.
Not necessarily. A strong city benchmark means customer sentiment is strong in that local market overall. Your own business still needs to outperform that reference if you want to lead locally.