Monthly trend
The B2B SaaS: Core Apps benchmark increased by 0.2 points compared with the previous month.
B2B SaaS: Core Apps benchmark at a glance
The current B2B SaaS: Core Apps NPS benchmark is 40.6 for Jul 2026. The report compares 12 countries and includes 31 months of available history.
12
countries compared
10
cities featured
31
months analyzed
40.6
current benchmark
Coverage figures describe the number of markets and historical periods represented on this page. They are not a substitute for review-volume or survey-response sample sizes.
B2B SaaS: Core Apps NPS Benchmark Highlights
Key findings calculated from the benchmark data shown on this page for Jul 2026.
Leading country
Italy currently has the highest B2B SaaS: Core Apps benchmark among 12 countries with available data.
Leading city
Toronto, Canada is currently the highest-performing city for B2B SaaS: Core Apps.
Countries above the industry benchmark
5 of the 12 countries with available data currently perform above the overall B2B SaaS: Core Apps benchmark.
B2B SaaS: Core Apps
B2B SaaS: Core Apps NPS (Overall)
| Last Month | 40.4 | +0.20 pts |
| 6 Months Ago | 41.2 | -0.60 pts |
| 12 Months Ago | 41.5 | -0.90 pts |
B2B SaaS: Core Apps NPS Evolution (Overall)
Top markets this month for B2B SaaS: Core Apps
- Italy is currently benchmarked at 44.3 NPS.
- Germany is currently benchmarked at 42.9 NPS.
- USA is currently benchmarked at 42.0 NPS.
Biggest country movers this month for B2B SaaS: Core Apps
- Canada posts the strongest month-over-month gain at +0.7 pts.
- Qatar posts the weakest month-over-month change at -2.0 pts.
B2B SaaS: Core Apps NPS Benchmark Analysis
The B2B SaaS: Core Apps NPS benchmark stands at 40.6 for Jul 2026. The report compares 12 countries with available data and includes 31 months of benchmark history.
Italy records the highest country benchmark at 44.3. The 12.3 points spread between the strongest and weakest country benchmarks shows meaningful variation. Local or sector-specific references should carry more weight than one aggregate target.
5 of 12 countries currently perform above the overall industry benchmark. Results are distributed relatively evenly around the reference point rather than being concentrated on one side.
Toronto, Canada is the strongest visible city benchmark at 60.0. This local result adds geographic context but should not be treated as proof that every organization in that market performs at the same level.
The B2B SaaS: Core Apps benchmark edged up by 0.2 points this month. The movement is positive but remains small enough to interpret alongside the longer trend.
With 31 months of history, the page provides more than a current snapshot. The longer series can be used to distinguish recurring direction from isolated monthly movement.
What This Means for Your Organization
- Use 40.6 as the current sector reference, then adjust the comparison for the country and city in which the organization operates.
- Where country dispersion is wide, use local market benchmarks instead of one global target across all operations.
- Where country results are concentrated, focus more closely on city-level and organization-level differences.
- Track multiple monthly periods before interpreting a recent movement as a lasting change in sector expectations.
Country Comparison — B2B SaaS: Core Apps
| # | Country | NPS | Δ vs 1M | Δ vs 6M | Δ vs 12M |
|---|---|---|---|---|---|
| 1 | Australia | N/A | n/a | n/a | n/a |
| 2 | Belgium | 38.9 | +0.30 pts | n/a | n/a |
| 3 | Canada | 41.9 | +0.70 pts | +1.20 pts | +2.40 pts |
| 4 | France | 38.9 | +0.70 pts | +1.40 pts | n/a |
| 5 | Germany | 42.9 | -0.10 pts | +0.10 pts | n/a |
| 6 | Italy | 44.3 | +0.20 pts | +0.40 pts | n/a |
| 7 | Mexico | 38.3 | 0.00 pts | n/a | n/a |
| 8 | Netherlands | 38.9 | +0.30 pts | n/a | n/a |
| 9 | New Zealand | N/A | n/a | n/a | n/a |
| 10 | Portugal | 38.5 | +0.30 pts | n/a | n/a |
| 11 | Qatar | 32.0 | -2.00 pts | n/a | n/a |
| 12 | Singapore | N/A | n/a | n/a | n/a |
| 13 | Spain | 41.4 | 0.00 pts | 0.00 pts | n/a |
| 14 | United Arab Emirates | 36.5 | 0.00 pts | n/a | n/a |
| 15 | USA | 42.0 | +0.10 pts | +0.40 pts | 0.00 pts |
Top 5 Cities — B2B SaaS: Core Apps
| # | City | NPS |
|---|---|---|
| 1 | Toronto (Canada) | 60.0 |
| 2 | Sacramento (USA) | 55.0 |
| 3 | Cologne (Germany) | 54.0 |
| 4 | Denver (USA) | 54.0 |
| 5 | Milan (Italy) | 51.0 |
Bottom 5 Cities — B2B SaaS: Core Apps
| # | City | NPS |
|---|---|---|
| 1 | Strasbourg (France) | 27.0 |
| 2 | Bordeaux (France) | 31.0 |
| 3 | Dijon (France) | 31.0 |
| 4 | Charlottetown (Canada) | 32.0 |
| 5 | Lille (France) | 32.0 |
Continue exploring related benchmarks
Compare nearby geographies and sector pages to understand whether benchmark shifts come from the local market, the national context or the industry itself.
Frequently asked questions about B2B SaaS: Core Apps
A good NPS in B2B SaaS: Core Apps should be judged against current sector benchmarks, not against a generic cross-industry number. This page gives you that sector-specific reference point.
Customer expectations can vary widely from one industry to another. An industry benchmark tells you whether your score is strong relative to comparable businesses, even when overall country averages look different.
Use the industry benchmark as the sector baseline, then review the linked country and city pages to understand where local markets are outperforming or underperforming that baseline.