Top sectors this month in Des Moines
- Fintech and Digital Banking is currently benchmarked at 46.0.
- Hotels and Resorts is currently benchmarked at 43.0.
- Luxury Goods is currently benchmarked at 43.0.
Customer experience
in Des Moines.
Explore the current benchmark, follow its history and compare the markets behind the score.
October 2026 snapshot Updated monthly
Des Moines benchmark30.7Current month
vs USA+0.3 ptsNational benchmark: 30.4
6-month change+0.3 ptsCompared with April 2026
12-month change-0.1 ptsCompared with October 2025
Standardized benchmarks derived from public reviews. Changes are expressed in points; N/A means a comparison value is unavailable.
The longer view
How the benchmark is moving.
Read the monthly change alongside the longer trend.
Monthly benchmark points through October 2026. N/A means no available data.
View monthly values
| Month | Des Moines | USA |
|---|---|---|
| Jan 2024 | 30.9 | 30.7 |
| Feb 2024 | 30.9 | 30.7 |
| Mar 2024 | 30.9 | 30.8 |
| Apr 2024 | 30.9 | 30.7 |
| May 2024 | 31.1 | 30.7 |
| Jun 2024 | 30.9 | 30.7 |
| Jul 2024 | 31.0 | 30.7 |
| Aug 2024 | 30.9 | 30.7 |
| Sep 2024 | 30.5 | 30.7 |
| Oct 2024 | 30.4 | 30.7 |
| Nov 2024 | 30.4 | 30.6 |
| Dec 2024 | 30.4 | 30.7 |
| Jan 2025 | 30.5 | 30.6 |
| Feb 2025 | 30.7 | 30.6 |
| Mar 2025 | 30.7 | 30.6 |
| Apr 2025 | 30.4 | 30.6 |
| May 2025 | 30.3 | 30.6 |
| Jun 2025 | 30.5 | 30.6 |
| Jul 2025 | 30.5 | 30.6 |
| Aug 2025 | 30.5 | 30.6 |
| Sep 2025 | 30.8 | 30.6 |
| Oct 2025 | 30.8 | 30.5 |
| Nov 2025 | 30.6 | 30.5 |
| Dec 2025 | 30.7 | 30.5 |
| Jan 2026 | 30.6 | 30.7 |
| Feb 2026 | 30.6 | 30.6 |
| Mar 2026 | 30.2 | 30.6 |
| Apr 2026 | 30.4 | 30.5 |
| May 2026 | 30.8 | 30.5 |
| Jun 2026 | 31.2 | 30.5 |
| Jul 2026 | 30.8 | 30.4 |
| Aug 2026 | 31.0 | 30.4 |
| Sep 2026 | 30.7 | 30.4 |
| Oct 2026 | 30.7 | 30.4 |
Compare the market
Your industry, in Des Moines.
Select a column heading to sort. Changes are expressed in benchmark points.
| Airlines | 26.0 | -1.9 pts | -2.0 pts | -7.0 pts |
|---|---|---|---|---|
| Apparel | 42.0 | +14.3 pts | +1.0 pts | +11.0 pts |
| Automotive Dealers and Service | 30.0 | -0.9 pts | -1.0 pts | +1.0 pts |
| B2B SaaS: Core Apps | 40.0 | -2.6 pts | +1.0 pts | +1.0 pts |
| Car Manufacturers | 27.0 | -7.1 pts | -1.0 pts | -4.0 pts |
| Consumer Electronics | 34.0 | +7.0 pts | -1.0 pts | +1.0 pts |
| Consumer Services | 38.0 | +7.3 pts | +2.0 pts | +8.0 pts |
| Cosmetics and Beauty | 27.0 | -3.7 pts | 0.0 pts | -4.0 pts |
| Energy and Utilities | 12.0 | -3.0 pts | 0.0 pts | -2.0 pts |
| Entertainment and Streaming | 25.0 | -1.4 pts | -1.0 pts | -1.0 pts |
| Fintech and Digital Banking | 46.0 | +4.3 pts | 0.0 pts | +4.0 pts |
| General Retail, Multicategory | 30.0 | +1.7 pts | +1.0 pts | +1.0 pts |
| Hotels and Resorts | 43.0 | -0.2 pts | -1.0 pts | -5.0 pts |
| Internet Service Providers | 22.0 | +1.5 pts | +1.0 pts | +1.0 pts |
| Luxury Goods | 43.0 | -1.3 pts | +1.0 pts | -4.0 pts |
| Packaged Food and Beverage | 19.0 | -2.6 pts | 0.0 pts | 0.0 pts |
| Quick Service Restaurants | 24.0 | -1.8 pts | +1.0 pts | 0.0 pts |
| Restaurants, Full Service | 29.0 | -2.5 pts | -2.0 pts | 0.0 pts |
| Sports Teams and Leagues | 30.0 | -0.5 pts | 0.0 pts | -4.0 pts |
| Supermarkets and Grocery | 26.0 | -0.7 pts | +1.0 pts | +1.0 pts |
October 2026 snapshot. Missing comparisons are marked N/A. Links open the overall geographic or industry report.
What the data tells us
Des Moines benchmark analysis.
October 2026 · Calculated from the available benchmark data.
Biggest sector movers this month
- Consumer Services records the largest month-over-month gain at +2.0 pts.
- Restaurants, Full Service, Airlines share the largest month-over-month decline at -2.0 pts.
Based on 20 of 20 industries with data in both months. Changes are rounded to one decimal place.
Stable this month
The Des Moines benchmark stands at 30.7 for October 2026. It is 0.3 points above the USA benchmark of 30.4. The national benchmark includes this city.
Des Moines shares rank 19 out of 50 cities in USA, using scores rounded to one decimal place. This is relative market context, not evidence of how every organization in the city performs.
Fintech and Digital Banking has the highest benchmark at 46.0. Across the industries represented, scores range from 12.0 to 46.0 — a spread of 34.0 points. Use this range alongside the overall average when comparing markets.
7 of 20 industries are above the Des Moines benchmark; 13 are below it and 0 are level with it, to one decimal place. These counts describe the distribution of markets, not the proportion of satisfied customers.
The Des Moines benchmark is unchanged from the previous month to one decimal place. One stable reading does not establish a lasting trend.
This report contains 34 monthly observations from January 2024 through October 2026. There are no missing months within that interval. Use the historical series to put the latest movement in context.
Keep exploring
Another perspective on your market.
Behind the numbers
A benchmark with context.
These standardized benchmarks are derived from public customer reviews. They complement your own NPS survey; they are not direct survey results.
Explore our methodology ↗About this snapshot
Benchmark period: October 2026
Coverage and history vary by market. No data after the current month is included. A missing value is not a zero score.