NPS Benchmarks in Little Rock, USA

Latest benchmark period: July 2026

Data published: August 1, 2026

Little Rock, USA benchmark at a glance

The current NPS benchmark for Little Rock, USA is 27.8 for Jul 2026. The report includes 20 industry benchmarks and 31 months of available history.

20
industries compared
31
months analyzed
27.8
current benchmark
USA
national context

Coverage figures describe the number of markets and historical periods represented on this page. They are not a substitute for review-volume or survey-response sample sizes.

Key NPS Insights for Little Rock

Key findings calculated from the benchmark data shown on this page for Jul 2026.

Comparison with the national benchmark

Little Rock is currently 2.6 points below the USA benchmark.

National city ranking

Little Rock currently ranks 47 of 50 cities in USA with available benchmark data.

Leading local industry

Fintech and Digital Banking is currently the highest-performing industry in Little Rock.

Monthly trend

Little Rock’s NPS benchmark remained broadly stable compared with the previous month.

Little Rock

Little Rock NPS (Overall)

Last Month27.9-0.10 pts
6 Months Ago29.1-1.30 pts
12 Months Ago29.3-1.50 pts

Little Rock NPS Evolution (Overall)

Top sectors this month in Little Rock

  • Fintech and Digital Banking is currently benchmarked at 43.0 NPS.
  • General Retail, Multicategory is currently benchmarked at 41.0 NPS.
  • Luxury Goods is currently benchmarked at 39.0 NPS.

Biggest sector movers this month in Little Rock

  • General Retail, Multicategory is the fastest improver month over month at +2.0 pts.
  • Hotels and Resorts is the sharpest decliner month over month at -2.0 pts.

Little Rock NPS Benchmark Analysis

The Little Rock NPS benchmark stands at 27.8 for Jul 2026. It is 2.6 points below the USA benchmark of 30.4.

Little Rock currently ranks 47th of 50 cities in USA with available data. The ranking provides relative market context but does not describe the performance of every organization in the city.

Fintech and Digital Banking is the highest-performing represented industry in Little Rock at 43.0. The 30.0 points gap between the highest and lowest local industry benchmarks is substantial. A single overall benchmark may therefore hide materially different market conditions.

8 of 20 industries currently perform above the city-wide benchmark. Results are distributed relatively evenly around the reference point rather than being concentrated on one side.

Month over month, the Little Rock benchmark changed only marginally. This makes the longer historical series more informative than the latest movement alone.

The report includes 31 months of benchmark history, giving the latest reading a meaningful long-term reference rather than presenting it in isolation.

What This Means for Your Organization

  • Use the difference between the city and USA benchmarks to determine whether local market context is strengthening or weakening the comparison.
  • Compare your organization with its local industry benchmark rather than relying only on the combined city average.
  • Treat city rankings as market context, not as evidence that every organization in the higher-ranked city performs equally well.
  • Use the historical series to confirm whether local movement persists before changing targets.

Industries Overview — Little Rock

# Industry NPS Δ vs 1M Δ vs 6M Δ vs 12M
1 Airlines 21.0 0.00 pts -1.00 pts -3.00 pts
2 Apparel 26.0 +1.00 pts 0.00 pts +1.00 pts
3 Automotive Dealers and Service 27.0 0.00 pts -1.00 pts -3.00 pts
4 B2B SaaS: Core Apps 34.0 -2.00 pts -4.00 pts -7.00 pts
5 Car Manufacturers 32.0 -2.00 pts -1.00 pts +1.00 pts
6 Consumer Electronics 27.0 +1.00 pts +1.00 pts +1.00 pts
7 Consumer Services 22.0 0.00 pts -4.00 pts -4.00 pts
8 Cosmetics and Beauty 35.0 0.00 pts -5.00 pts -3.00 pts
9 Energy and Utilities 13.0 +1.00 pts +1.00 pts +1.00 pts
10 Entertainment and Streaming 24.0 +1.00 pts -2.00 pts 0.00 pts
11 Fintech and Digital Banking 43.0 0.00 pts -4.00 pts -6.00 pts
12 General Retail, Multicategory 41.0 +2.00 pts +7.00 pts +9.00 pts
13 Hotels and Resorts 36.0 -2.00 pts -6.00 pts -5.00 pts
14 Internet Service Providers 20.0 +1.00 pts +1.00 pts +1.00 pts
15 Luxury Goods 39.0 -2.00 pts -2.00 pts -3.00 pts
16 Packaged Food and Beverage 19.0 -1.00 pts +1.00 pts 0.00 pts
17 Quick Service Restaurants 20.0 +1.00 pts +2.00 pts +2.00 pts
18 Restaurants, Full Service 24.0 0.00 pts -3.00 pts -4.00 pts
19 Sports Teams and Leagues 30.0 +1.00 pts 0.00 pts -2.00 pts
20 Supermarkets and Grocery 23.0 -1.00 pts -6.00 pts -6.00 pts

Continue exploring related benchmarks

Compare nearby geographies and sector pages to understand whether benchmark shifts come from the local market, the national context or the industry itself.

USA national benchmark
Country page
Fintech and Digital Banking benchmarks
Relevant industry benchmark
General Retail, Multicategory benchmarks
Relevant industry benchmark
Luxury Goods benchmarks
Relevant industry benchmark
Hotels and Resorts benchmarks
Relevant industry benchmark
Albany benchmarks
Nearby city page
Annapolis benchmarks
Nearby city page
Atlanta benchmarks
Nearby city page

Frequently asked questions about Little Rock, USA

City-level benchmarks are useful because <strong>customer expectations</strong>, competition and review behavior can change sharply from one market to another. They offer a more actionable local reference than a national average alone.

Use it to assess whether your current NPS is locally competitive, then review the industry breakdown to see whether the gap comes from your market or your sector.

Not necessarily. A strong city benchmark means customer sentiment is strong in that local market overall. Your own business still needs to outperform that reference if you want to lead locally.

What does this report deliver?

The NPS Index Report gives you a clear view of customer loyalty across the markets that matter. Each month we compile Net Promoter Score benchmarks for key industries and break them down by country, region, and city. You see your space at a glance. Then you see your context. That combination turns NPS from a single number into a decision tool. Trends become visible. Seasonality is obvious. Outliers no longer trick you.

This report is built for operators and analysts who need to act. You get clean monthly snapshots, directional movement, and variance indicators that highlight where to dig. Want to know if your 3-point dip is noise or a real shift? You will know. Need to brief the team with one chart per market plus a short narrative? Done. Use the benchmarks to set realistic targets, size the gap to leaders, and test if new initiatives are moving the needle.

Data History

  • From January 2024: Data is available for Canada and the United States.
  • From September 2025: Data collection expands to include France, Spain, Italy and Germany.
  • From June 2026: Data collection expands to include Mexico, Portugal, Netherlands, Belgium, United Arab Emirates and Qatar.
  • From September 2026: Data collection expands to include Singapore, Australia, and New-Zeland.

Methodology

npsBench aggregates publicly available customer ratings and reviews from supported sources, including Google, Tripadvisor and Yelp. Records are organized by business, location and industry, then cleaned and standardized to reduce duplicate listings, inconsistent categories and differences between review platforms.

A proprietary normalization methodology converts heterogeneous rating and review signals into a standardized benchmark designed for external market comparison. Automated processing and AI-assisted analysis support classification and quality control, while benchmark publication depends on sufficient market coverage.

Results are organized into monthly periods so organizations can compare current performance with historical trends across industries, countries and cities. Coverage and history vary by market, which is why each page displays the number of cities, industries, countries or months represented in the available report.

npsBench benchmarks provide external market context and should be used alongside, not as a replacement for, an organization’s own NPS survey and Voice of the Customer program. Learn more on our methodology and technology page.

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