Top markets this month for Hotels and Resorts
- Qatar is currently benchmarked at 60.0.
- United Arab Emirates is currently benchmarked at 59.5.
- Italy is currently benchmarked at 49.4.
The Hotels and Resorts
benchmark.
Explore the current benchmark, follow its history and compare the markets behind the score.
October 2026 snapshot Updated monthly
Hotels and Resorts benchmark44.3Current month
Monthly change-0.1 ptsCompared with the previous month
6-month change-0.8 ptsCompared with April 2026
12-month change-0.7 ptsCompared with October 2025
Standardized benchmarks derived from public reviews. Changes are expressed in points; N/A means a comparison value is unavailable.
The longer view
How the benchmark is moving.
Read the monthly change alongside the longer trend.
Monthly benchmark points through October 2026. N/A means no available data.
View monthly values
| Month | Hotels and Resorts |
|---|---|
| Jan 2024 | 44.5 |
| Feb 2024 | 44.4 |
| Mar 2024 | 44.1 |
| Apr 2024 | 44.1 |
| May 2024 | 44.1 |
| Jun 2024 | 44.2 |
| Jul 2024 | 44.3 |
| Aug 2024 | 44.3 |
| Sep 2024 | 44.3 |
| Oct 2024 | 44.2 |
| Nov 2024 | 44.2 |
| Dec 2024 | 44.4 |
| Jan 2025 | 44.3 |
| Feb 2025 | 44.1 |
| Mar 2025 | 44.0 |
| Apr 2025 | 44.0 |
| May 2025 | 43.8 |
| Jun 2025 | 43.9 |
| Jul 2025 | 43.6 |
| Aug 2025 | 43.7 |
| Sep 2025 | 45.0 |
| Oct 2025 | 45.0 |
| Nov 2025 | 45.0 |
| Dec 2025 | 45.0 |
| Jan 2026 | 45.2 |
| Feb 2026 | 45.2 |
| Mar 2026 | 45.1 |
| Apr 2026 | 45.1 |
| May 2026 | 44.8 |
| Jun 2026 | 45.0 |
| Jul 2026 | 44.8 |
| Aug 2026 | 44.9 |
| Sep 2026 | 44.4 |
| Oct 2026 | 44.3 |
Compare the market
Hotels and Resorts across countries.
Select a column heading to sort. Changes are expressed in benchmark points.
| Australia | 42.3 | +0.3 pts | N/A | N/A |
|---|---|---|---|---|
| Belgium | 44.6 | -0.7 pts | N/A | N/A |
| Canada | 43.0 | -0.1 pts | -1.2 pts | +0.3 pts |
| France | 45.1 | -0.5 pts | -0.1 pts | +0.4 pts |
| Germany | 43.9 | -0.3 pts | -0.9 pts | -1.8 pts |
| Italy | 49.4 | +0.4 pts | +0.3 pts | -0.7 pts |
| Mexico | 44.5 | +0.2 pts | N/A | N/A |
| Netherlands | 43.6 | +0.2 pts | N/A | N/A |
| New Zealand | 38.0 | +0.2 pts | N/A | N/A |
| Portugal | 43.3 | -0.7 pts | N/A | N/A |
| Qatar | 60.0 | -1.0 pts | N/A | N/A |
| Singapore | 40.0 | +1.0 pts | N/A | N/A |
| Spain | 44.6 | +0.1 pts | -1.2 pts | -2.4 pts |
| United Arab Emirates | 59.5 | -2.5 pts | N/A | N/A |
| USA | 43.2 | -0.3 pts | -0.9 pts | -0.8 pts |
October 2026 snapshot. Missing comparisons are marked N/A. Links open the overall geographic or industry report.
A local perspective
Hotels and Resorts in selected cities.
The highest and lowest city benchmarks for the current month.
10 highest city benchmarks
| Rank | City | Benchmark |
|---|---|---|
| 1 | Abu Dhabi (United Arab Emirates) ↗ | 61.0 |
| 2 | Doha (Qatar) ↗ | 60.0 |
| 3 | Salem (USA) ↗ | 59.0 |
| 4 | Topeka (USA) ↗ | 59.0 |
| 5 | Dubai (United Arab Emirates) ↗ | 58.0 |
| 6 | Ottawa (Canada) ↗ | 56.0 |
| 7 | Las Palmas de Gran Canaria (Spain) ↗ | 56.0 |
| 8 | Cheyenne (USA) ↗ | 56.0 |
| 9 | Nice (France) ↗ | 55.0 |
| 10 | Toulon (France) ↗ | 55.0 |
10 lowest city benchmarks
| Rank | City | Benchmark |
|---|---|---|
| 1 | Winnipeg (Canada) ↗ | 28.0 |
| 2 | Austin (USA) ↗ | 31.0 |
| 3 | Strasbourg (France) ↗ | 34.0 |
| 4 | Lincoln (USA) ↗ | 34.0 |
| 5 | Little Rock (USA) ↗ | 34.0 |
| 6 | Pierre (USA) ↗ | 34.0 |
| 7 | Hamilton (New Zealand) ↗ | 35.0 |
| 8 | Miami (USA) ↗ | 35.0 |
| 9 | Montgomery (USA) ↗ | 35.0 |
| 10 | Bordeaux (France) ↗ | 36.0 |
Up to ten cities per ranking, depending on available data. City links open the overall city report.
What the data tells us
Hotels and Resorts benchmark analysis.
October 2026 · Calculated from the available benchmark data.
Biggest country movers this month
- Singapore records the largest month-over-month gain at +1.0 pts.
- United Arab Emirates records the largest month-over-month decline at -2.5 pts.
Based on 15 of 15 countries with data in both months. Changes are rounded to one decimal place.
Moving down this month
The Hotels and Resorts benchmark stands at 44.3 for October 2026. It provides a reference across 15 countries with available data.
Qatar has the highest benchmark at 60.0. Across the countries represented, scores range from 38.0 to 60.0 — a spread of 22.0 points. Use this range alongside the overall average when comparing markets.
7 of 15 countries are above the Hotels and Resorts benchmark; 8 are below it and 0 are level with it, to one decimal place. These counts describe the distribution of markets, not the proportion of satisfied customers.
Abu Dhabi, United Arab Emirates has the highest city benchmark at 61.0, 16.7 points above the overall reference. This adds local context within the industry; it does not establish how every organization in those locations performs.
The Hotels and Resorts benchmark moved from 44.4 to 44.3, a month-over-month change of -0.1 pts. Review several periods before interpreting this as a lasting shift; changes in market coverage can also affect the aggregate.
This report contains 34 monthly observations from January 2024 through October 2026. There are no missing months within that interval. Use the historical series to put the latest movement in context.
Keep exploring
Another perspective on your market.
Behind the numbers
A benchmark with context.
These standardized benchmarks are derived from public customer reviews. They complement your own NPS survey; they are not direct survey results.
Explore our methodology ↗About this snapshot
Benchmark period: October 2026
Coverage and history vary by market. No data after the current month is included. A missing value is not a zero score.