Monthly trend
The Hotels and Resorts benchmark decreased by 0.2 points compared with the previous month.
Hotels and Resorts benchmark at a glance
The current Hotels and Resorts NPS benchmark is 44.8 for Jul 2026. The report compares 12 countries and includes 31 months of available history.
12
countries compared
10
cities featured
31
months analyzed
44.8
current benchmark
Coverage figures describe the number of markets and historical periods represented on this page. They are not a substitute for review-volume or survey-response sample sizes.
Hotels and Resorts NPS Benchmark Highlights
Key findings calculated from the benchmark data shown on this page for Jul 2026.
Leading country
United Arab Emirates currently has the highest Hotels and Resorts benchmark among 12 countries with available data.
Leading city
Abu Dhabi, United Arab Emirates is currently the highest-performing city for Hotels and Resorts.
Countries above the industry benchmark
4 of the 12 countries with available data currently perform above the overall Hotels and Resorts benchmark.
Hotels and Resorts
Hotels and Resorts NPS (Overall)
| Last Month | 45.0 | -0.20 pts |
| 6 Months Ago | 45.2 | -0.40 pts |
| 12 Months Ago | 43.6 | +1.20 pts |
Hotels and Resorts NPS Evolution (Overall)
Top markets this month for Hotels and Resorts
- United Arab Emirates is currently benchmarked at 59.0 NPS.
- Qatar is currently benchmarked at 57.0 NPS.
- Italy is currently benchmarked at 49.0 NPS.
Biggest country movers this month for Hotels and Resorts
- Qatar posts the strongest month-over-month gain at +2.0 pts.
- Spain posts the weakest month-over-month change at -0.8 pts.
Hotels and Resorts NPS Benchmark Analysis
The Hotels and Resorts NPS benchmark stands at 44.8 for Jul 2026. The report compares 12 countries with available data and includes 31 months of benchmark history.
United Arab Emirates records the highest country benchmark at 59.0. The 15.8 points spread between the strongest and weakest country benchmarks shows meaningful variation. Local or sector-specific references should carry more weight than one aggregate target.
Only 4 of 12 countries currently exceed the overall industry benchmark. Reaching or surpassing the benchmark therefore places a market within a relatively limited higher-performing group.
Abu Dhabi, United Arab Emirates is the strongest visible city benchmark at 59.0. This local result adds geographic context but should not be treated as proof that every organization in that market performs at the same level.
The Hotels and Resorts benchmark eased by 0.2 points this month. The change is limited and should not be treated as a lasting shift without confirmation from later periods.
The report includes 31 months of benchmark history, giving the latest reading a meaningful long-term reference rather than presenting it in isolation.
What This Means for Your Organization
- Use 44.8 as the current sector reference, then adjust the comparison for the country and city in which the organization operates.
- Where country dispersion is wide, use local market benchmarks instead of one global target across all operations.
- Where country results are concentrated, focus more closely on city-level and organization-level differences.
- Track multiple monthly periods before interpreting a recent movement as a lasting change in sector expectations.
Country Comparison — Hotels and Resorts
| # | Country | NPS | Δ vs 1M | Δ vs 6M | Δ vs 12M |
|---|---|---|---|---|---|
| 1 | Australia | N/A | n/a | n/a | n/a |
| 2 | Belgium | 44.6 | -0.30 pts | n/a | n/a |
| 3 | Canada | 43.2 | -0.50 pts | -0.40 pts | +0.50 pts |
| 4 | France | 45.4 | 0.00 pts | +1.00 pts | n/a |
| 5 | Germany | 44.0 | -0.60 pts | -2.50 pts | n/a |
| 6 | Italy | 49.0 | +0.10 pts | -0.80 pts | n/a |
| 7 | Mexico | 44.4 | -0.40 pts | n/a | n/a |
| 8 | Netherlands | 44.0 | -0.70 pts | n/a | n/a |
| 9 | New Zealand | N/A | n/a | n/a | n/a |
| 10 | Portugal | 44.1 | -0.10 pts | n/a | n/a |
| 11 | Qatar | 57.0 | +2.00 pts | n/a | n/a |
| 12 | Singapore | N/A | n/a | n/a | n/a |
| 13 | Spain | 44.8 | -0.80 pts | -1.60 pts | n/a |
| 14 | United Arab Emirates | 59.0 | +0.50 pts | n/a | n/a |
| 15 | USA | 43.9 | -0.10 pts | -0.40 pts | +0.10 pts |
Top 5 Cities — Hotels and Resorts
| # | City | NPS |
|---|---|---|
| 1 | Abu Dhabi (United Arab Emirates) | 59.0 |
| 2 | Dubai (United Arab Emirates) | 59.0 |
| 3 | Topeka (USA) | 59.0 |
| 4 | Doha (Qatar) | 57.0 |
| 5 | Cheyenne (USA) | 57.0 |
Bottom 5 Cities — Hotels and Resorts
| # | City | NPS |
|---|---|---|
| 1 | Winnipeg (Canada) | 30.0 |
| 2 | Austin (USA) | 31.0 |
| 3 | Strasbourg (France) | 33.0 |
| 4 | Lincoln (USA) | 33.0 |
| 5 | Miami (USA) | 35.0 |
Continue exploring related benchmarks
Compare nearby geographies and sector pages to understand whether benchmark shifts come from the local market, the national context or the industry itself.
Frequently asked questions about Hotels and Resorts
A good NPS in Hotels and Resorts should be judged against current sector benchmarks, not against a generic cross-industry number. This page gives you that sector-specific reference point.
Customer expectations can vary widely from one industry to another. An industry benchmark tells you whether your score is strong relative to comparable businesses, even when overall country averages look different.
Use the industry benchmark as the sector baseline, then review the linked country and city pages to understand where local markets are outperforming or underperforming that baseline.