Average NPS by Industry in 2026
There is no universal "good" Net Promoter Score. A score that looks strong in one industry may be ordinary in another.
Read the analysisA clearer view of customer experience.
We turn public review signals into external benchmarks that help you understand how your business compares with its market.
Latest thinking
Insights from the blog.
NPS Benchmark by Country: How Scores Differ Across Markets
Compare NPS by country in 2026. See how NPS differ across international markets and why industry and city context matter.
Read the analysis
Is an NPS of 50 Always a Good Score?
An NPS of 50 sounds impressive, but is it actually good? This article explains why the answer depends on context.
Read the analysis
How Frequently Should You Run an NPS Survey?
Learn how often you should measure your NPS based on your business, customer lifecycle, and decision-making needs.
Read the analysis
npsBench Expands Coverage to Six New Markets
From June 2026, npsBench expands data collection to Mexico, Portugal, Netherlands, Belgium, the United Arab Emirates, and Qatar.
Read the analysis
The Most Frequent NPS Survey Mistakes (And How to Avoid Them)
A practical guide to the most common mistakes in NPS surveys and how to avoid them to produce more reliable, actionable results.
Read the analysis
The World's Leading Universities in 2026: When Prestige Meets the Reality of Student Experience
Global university rankings are designed to measure excellence. Research output, faculty reputation, selectivity. All of it matters
Read the analysis
How npsBench Analyzed Over 215 Million Data Calls in 2025 to Redefine Industry Benchmarking
In 2025, customer experience measurement reached a new level of scale.
Read the analysis
The World's Most Visited Tourist Attractions: What Their NPS Says About the Experience
When people search for the most visited monuments or attractions in the world, they usually want a bucket list. I want to go one s
Read the analysis
Canada Airline NPS Benchmark for 2026 - What NPS Really Tells Us
Between November and December 2025, npsBench measured customer loyalty for airlines operating in Canada.
Read the analysis
Black Friday 2025 NPS Performance Across the US: What Cosmetics, Retail, and Grocery Data Reveal
Black Friday is no longer just a shopping event. It has become a stress test for customer experience.
Read the analysis
Restaurant NPS Benchmark 2025: score slipped from 34 to 32
Restaurant NPS fell from 34 to 32 year over year. Prices rose, food quality softened slightly, and cleanliness still drives trust.
Read the analysis
How to Interpret a Negative NPS (And Why It's Not Always a Disaster)
A negative Net Promoter Score can feel alarming. Here's how to interpret it correctly, benchmark it, and turn it positive.
Read the analysis
8 Ways to Get More Google Reviews from Your Customers
As seen in a previous article on NPS (Net Promoter Score), it's very important to pay particular attention to what your visitors
Read the analysis
What's a good NPS (Net Promoter Score) in the hospitality industry?
In the hotel industry, your customer's experience is a priority. It's what governs your reputation, whether on sites like Booking
Read the analysis
2024 Restaurant NPS by Canadian Provinces: First Edition
2024 Net Promoter Score benchmarks for restaurants across Canada and its provinces.
Read the analysis
2024 Restaurant NPS by U.S. State: First Edition
State by state restaurant Net Promoter Score benchmarks for the United States, November 2024.
Read the analysis
Annual Guide - Benchmarks by Industry in 2024
First edition of the 2024 Net Promoter Score benchmarks by industry from npsBench. See category baselines, company counts, ...
Read the analysisSee it in practice
Find the benchmark behind your market.
Explore customer experience by industry, country or city.