Leading country
United Arab Emirates currently has the highest Apparel benchmark among 12 countries with available data.
Apparel benchmark at a glance
The current Apparel NPS benchmark is 26.8 for Jul 2026. The report compares 12 countries and includes 31 months of available history.
12
countries compared
10
cities featured
31
months analyzed
26.8
current benchmark
Coverage figures describe the number of markets and historical periods represented on this page. They are not a substitute for review-volume or survey-response sample sizes.
Apparel NPS Benchmark Highlights
Key findings calculated from the benchmark data shown on this page for Jul 2026.
Leading city
Dubai, United Arab Emirates is currently the highest-performing city for Apparel.
Countries above the industry benchmark
5 of the 12 countries with available data currently perform above the overall Apparel benchmark.
Monthly trend
The Apparel benchmark remained broadly stable compared with the previous month.
Apparel
Apparel NPS (Overall)
| Last Month | 26.8 | 0.00 pts |
| 6 Months Ago | 27.4 | -0.60 pts |
| 12 Months Ago | 27.0 | -0.20 pts |
Apparel NPS Evolution (Overall)
Top markets this month for Apparel
- United Arab Emirates is currently benchmarked at 42.5 NPS.
- Qatar is currently benchmarked at 38.0 NPS.
- Spain is currently benchmarked at 28.5 NPS.
Biggest country movers this month for Apparel
- United Arab Emirates posts the strongest month-over-month gain at +1.5 pts.
- Netherlands posts the weakest month-over-month change at -0.3 pts.
Apparel NPS Benchmark Analysis
The Apparel NPS benchmark stands at 26.8 for Jul 2026. The report compares 12 countries with available data and includes 31 months of benchmark history.
United Arab Emirates records the highest country benchmark at 42.5. The 18.1 points spread between the strongest and weakest country benchmarks shows meaningful variation. Local or sector-specific references should carry more weight than one aggregate target.
5 of 12 countries currently perform above the overall industry benchmark. Results are distributed relatively evenly around the reference point rather than being concentrated on one side.
Dubai, United Arab Emirates is the strongest visible city benchmark at 43.0. This local result adds geographic context but should not be treated as proof that every organization in that market performs at the same level.
Month over month, the Apparel benchmark changed only marginally. This makes the longer historical series more informative than the latest movement alone.
The report includes 31 months of benchmark history, giving the latest reading a meaningful long-term reference rather than presenting it in isolation.
What This Means for Your Organization
- Use 26.8 as the current sector reference, then adjust the comparison for the country and city in which the organization operates.
- Where country dispersion is wide, use local market benchmarks instead of one global target across all operations.
- Where country results are concentrated, focus more closely on city-level and organization-level differences.
- Track multiple monthly periods before interpreting a recent movement as a lasting change in sector expectations.
Country Comparison — Apparel
| # | Country | NPS | Δ vs 1M | Δ vs 6M | Δ vs 12M |
|---|---|---|---|---|---|
| 1 | Australia | N/A | n/a | n/a | n/a |
| 2 | Belgium | 25.4 | +0.10 pts | n/a | n/a |
| 3 | Canada | 24.4 | +0.10 pts | -0.20 pts | -0.40 pts |
| 4 | France | 25.6 | -0.10 pts | -0.40 pts | n/a |
| 5 | Germany | 26.7 | +0.20 pts | +0.20 pts | n/a |
| 6 | Italy | 27.5 | 0.00 pts | -0.80 pts | n/a |
| 7 | Mexico | 25.5 | +0.20 pts | n/a | n/a |
| 8 | Netherlands | 25.1 | -0.30 pts | n/a | n/a |
| 9 | New Zealand | N/A | n/a | n/a | n/a |
| 10 | Portugal | 25.3 | +0.10 pts | n/a | n/a |
| 11 | Qatar | 38.0 | 0.00 pts | n/a | n/a |
| 12 | Singapore | N/A | n/a | n/a | n/a |
| 13 | Spain | 28.5 | -0.30 pts | -0.70 pts | n/a |
| 14 | United Arab Emirates | 42.5 | +1.50 pts | n/a | n/a |
| 15 | USA | 28.0 | -0.10 pts | -0.10 pts | +0.40 pts |
Top 5 Cities — Apparel
| # | City | NPS |
|---|---|---|
| 1 | Dubai (United Arab Emirates) | 43.0 |
| 2 | Abu Dhabi (United Arab Emirates) | 42.0 |
| 3 | Columbia (USA) | 39.0 |
| 4 | Des Moines (USA) | 39.0 |
| 5 | Doha (Qatar) | 38.0 |
Bottom 5 Cities — Apparel
| # | City | NPS |
|---|---|---|
| 1 | Dover (USA) | 17.0 |
| 2 | Regina (Canada) | 19.0 |
| 3 | Leipzig (Germany) | 19.0 |
| 4 | Lille (France) | 20.0 |
| 5 | Fredericton (Canada) | 21.0 |
Continue exploring related benchmarks
Compare nearby geographies and sector pages to understand whether benchmark shifts come from the local market, the national context or the industry itself.
Frequently asked questions about Apparel
A good NPS in Apparel should be judged against current sector benchmarks, not against a generic cross-industry number. This page gives you that sector-specific reference point.
Customer expectations can vary widely from one industry to another. An industry benchmark tells you whether your score is strong relative to comparable businesses, even when overall country averages look different.
Use the industry benchmark as the sector baseline, then review the linked country and city pages to understand where local markets are outperforming or underperforming that baseline.