The Apparel
benchmark.

Explore the current benchmark, follow its history and compare the markets behind the score.

October 2026 snapshot Updated monthly
Reporting periodOctober 2026
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Apparel benchmark26.9Current month
Monthly change+0.1 ptsCompared with the previous month
6-month change-0.4 ptsCompared with April 2026
12-month change-0.2 ptsCompared with October 2025

Standardized benchmarks derived from public reviews. Changes are expressed in points; N/A means a comparison value is unavailable.

The longer view

How the benchmark is moving.

Read the monthly change alongside the longer trend.

Apparel

Monthly benchmark points through October 2026. N/A means no available data.

View monthly values
MonthApparel
Jan 202427.0
Feb 202427.0
Mar 202427.0
Apr 202426.9
May 202426.9
Jun 202426.9
Jul 202426.9
Aug 202427.1
Sep 202427.1
Oct 202427.2
Nov 202427.2
Dec 202427.2
Jan 202527.2
Feb 202527.3
Mar 202527.4
Apr 202527.0
May 202527.0
Jun 202527.0
Jul 202527.0
Aug 202526.9
Sep 202527.1
Oct 202527.1
Nov 202527.2
Dec 202527.1
Jan 202627.4
Feb 202627.2
Mar 202627.3
Apr 202627.3
May 202627.2
Jun 202626.8
Jul 202626.8
Aug 202626.7
Sep 202626.8
Oct 202626.9
Compare the market

Apparel across countries.

Select a column heading to sort. Changes are expressed in benchmark points.
Australia 31.0+0.1 ptsN/AN/A
Belgium 25.4-0.2 ptsN/AN/A
Canada 24.50.0 pts0.0 pts0.0 pts
France 25.50.0 pts-0.5 pts-0.3 pts
Germany 26.0-0.3 pts-0.8 pts-1.0 pts
Italy 27.7+0.1 pts-0.6 pts-0.2 pts
Mexico 25.4+0.2 ptsN/AN/A
Netherlands 25.4+0.1 ptsN/AN/A
New Zealand 30.6+0.8 ptsN/AN/A
Portugal 25.0-0.1 ptsN/AN/A
Qatar 41.00.0 ptsN/AN/A
Singapore 25.0+1.0 ptsN/AN/A
Spain 27.5-0.4 pts-1.1 pts-0.2 pts
United Arab Emirates 44.5-0.5 ptsN/AN/A
USA 27.7+0.1 pts-0.4 pts-0.1 pts

October 2026 snapshot. Missing comparisons are marked N/A. Links open the overall geographic or industry report.

What the data tells us

Apparel benchmark analysis.

October 2026 · Calculated from the available benchmark data.

Top markets this month for Apparel

  • United Arab Emirates is currently benchmarked at 44.5.
  • Qatar is currently benchmarked at 41.0.
  • Australia is currently benchmarked at 31.0.

Biggest country movers this month

  • Singapore records the largest month-over-month gain at +1.0 pts.
  • United Arab Emirates records the largest month-over-month decline at -0.5 pts.

Based on 15 of 15 countries with data in both months. Changes are rounded to one decimal place.

Moving up this month

The Apparel benchmark stands at 26.9 for October 2026. It provides a reference across 15 countries with available data.

United Arab Emirates has the highest benchmark at 44.5. Across the countries represented, scores range from 24.5 to 44.5 — a spread of 20.0 points. Use this range alongside the overall average when comparing markets.

7 of 15 countries are above the Apparel benchmark; 8 are below it and 0 are level with it, to one decimal place. These counts describe the distribution of markets, not the proportion of satisfied customers.

Abu Dhabi, United Arab Emirates has the highest city benchmark at 45.0, 18.1 points above the overall reference. This adds local context within the industry; it does not establish how every organization in those locations performs.

The Apparel benchmark moved from 26.8 to 26.9, a month-over-month change of +0.1 pts. Review several periods before interpreting this as a lasting shift; changes in market coverage can also affect the aggregate.

This report contains 34 monthly observations from January 2024 through October 2026. There are no missing months within that interval. Use the historical series to put the latest movement in context.

Keep exploring

Another perspective on your market.

Overall market reportUnited Arab EmiratesExplore benchmark ↗Overall market reportQatarExplore benchmark ↗Find your referenceAll marketsExplore benchmark ↗
Behind the numbers

A benchmark with context.

These standardized benchmarks are derived from public customer reviews. They complement your own NPS survey; they are not direct survey results.

Explore our methodology ↗

About this snapshot

Benchmark period: October 2026

Coverage and history vary by market. No data after the current month is included. A missing value is not a zero score.