NPS Benchmarks in Jefferson City, USA

Latest benchmark period: July 2026

Data published: August 1, 2026

Jefferson City, USA benchmark at a glance

The current NPS benchmark for Jefferson City, USA is 31.1 for Jul 2026. The report includes 20 industry benchmarks and 31 months of available history.

20
industries compared
31
months analyzed
31.1
current benchmark
USA
national context

Coverage figures describe the number of markets and historical periods represented on this page. They are not a substitute for review-volume or survey-response sample sizes.

Key NPS Insights for Jefferson City

Key findings calculated from the benchmark data shown on this page for Jul 2026.

Comparison with the national benchmark

Jefferson City is currently 0.7 points above the USA benchmark.

National city ranking

Jefferson City currently ranks 14 of 50 cities in USA with available benchmark data.

Leading local industry

Hotels and Resorts is currently the highest-performing industry in Jefferson City.

Monthly trend

Jefferson City’s NPS benchmark remained broadly stable compared with the previous month.

Jefferson City

Jefferson City NPS (Overall)

Last Month31.0+0.10 pts
6 Months Ago30.7+0.40 pts
12 Months Ago30.6+0.50 pts

Jefferson City NPS Evolution (Overall)

Top sectors this month in Jefferson City

  • Hotels and Resorts is currently benchmarked at 55.0 NPS.
  • Fintech and Digital Banking is currently benchmarked at 45.0 NPS.
  • B2B SaaS: Core Apps is currently benchmarked at 42.0 NPS.

Biggest sector movers this month in Jefferson City

  • Hotels and Resorts is the fastest improver month over month at +3.0 pts.
  • Car Manufacturers is the sharpest decliner month over month at -2.0 pts.

Jefferson City NPS Benchmark Analysis

The Jefferson City NPS benchmark stands at 31.1 for Jul 2026. It is close to the USA benchmark of 30.4, indicating limited separation between the local and national references.

Jefferson City currently ranks 14th of 50 cities in USA with available data. The ranking provides relative market context but does not describe the performance of every organization in the city.

Hotels and Resorts is the highest-performing represented industry in Jefferson City at 55.0. The 40.0 points gap between the highest and lowest local industry benchmarks is substantial. A single overall benchmark may therefore hide materially different market conditions.

9 of 20 industries currently perform above the city-wide benchmark. Results are distributed relatively evenly around the reference point rather than being concentrated on one side.

Month over month, the Jefferson City benchmark changed only marginally. This makes the longer historical series more informative than the latest movement alone.

With 31 months of history, the page provides more than a current snapshot. The longer series can be used to distinguish recurring direction from isolated monthly movement.

What This Means for Your Organization

  • Use the difference between the city and USA benchmarks to determine whether local market context is strengthening or weakening the comparison.
  • Compare your organization with its local industry benchmark rather than relying only on the combined city average.
  • Treat city rankings as market context, not as evidence that every organization in the higher-ranked city performs equally well.
  • Use the historical series to confirm whether local movement persists before changing targets.

Industries Overview — Jefferson City

# Industry NPS Δ vs 1M Δ vs 6M Δ vs 12M
1 Airlines 20.0 -1.00 pts -2.00 pts -4.00 pts
2 Apparel 29.0 +1.00 pts 0.00 pts +1.00 pts
3 Automotive Dealers and Service 36.0 +1.00 pts +1.00 pts 0.00 pts
4 B2B SaaS: Core Apps 42.0 +1.00 pts -1.00 pts +1.00 pts
5 Car Manufacturers 34.0 -2.00 pts 0.00 pts -1.00 pts
6 Consumer Electronics 26.0 0.00 pts 0.00 pts +1.00 pts
7 Consumer Services 33.0 -1.00 pts -1.00 pts -1.00 pts
8 Cosmetics and Beauty 35.0 0.00 pts +3.00 pts +1.00 pts
9 Energy and Utilities 15.0 -1.00 pts 0.00 pts 0.00 pts
10 Entertainment and Streaming 26.0 0.00 pts -1.00 pts -4.00 pts
11 Fintech and Digital Banking 45.0 +2.00 pts +4.00 pts +1.00 pts
12 General Retail, Multicategory 33.0 +1.00 pts +2.00 pts +5.00 pts
13 Hotels and Resorts 55.0 +3.00 pts +7.00 pts +10.00 pts
14 Internet Service Providers 26.0 -1.00 pts +1.00 pts +2.00 pts
15 Luxury Goods 38.0 +1.00 pts -3.00 pts -2.00 pts
16 Packaged Food and Beverage 21.0 -1.00 pts -1.00 pts 0.00 pts
17 Quick Service Restaurants 23.0 -1.00 pts 0.00 pts 0.00 pts
18 Restaurants, Full Service 29.0 0.00 pts -5.00 pts -4.00 pts
19 Sports Teams and Leagues 28.0 0.00 pts 0.00 pts +1.00 pts
20 Supermarkets and Grocery 28.0 +1.00 pts +4.00 pts +3.00 pts

Continue exploring related benchmarks

Compare nearby geographies and sector pages to understand whether benchmark shifts come from the local market, the national context or the industry itself.

USA national benchmark
Country page
Hotels and Resorts benchmarks
Relevant industry benchmark
Fintech and Digital Banking benchmarks
Relevant industry benchmark
B2B SaaS: Core Apps benchmarks
Relevant industry benchmark
Luxury Goods benchmarks
Relevant industry benchmark
Albany benchmarks
Nearby city page
Annapolis benchmarks
Nearby city page
Atlanta benchmarks
Nearby city page

Frequently asked questions about Jefferson City, USA

City-level benchmarks are useful because <strong>customer expectations</strong>, competition and review behavior can change sharply from one market to another. They offer a more actionable local reference than a national average alone.

Use it to assess whether your current NPS is locally competitive, then review the industry breakdown to see whether the gap comes from your market or your sector.

Not necessarily. A strong city benchmark means customer sentiment is strong in that local market overall. Your own business still needs to outperform that reference if you want to lead locally.

What does this report deliver?

The NPS Index Report gives you a clear view of customer loyalty across the markets that matter. Each month we compile Net Promoter Score benchmarks for key industries and break them down by country, region, and city. You see your space at a glance. Then you see your context. That combination turns NPS from a single number into a decision tool. Trends become visible. Seasonality is obvious. Outliers no longer trick you.

This report is built for operators and analysts who need to act. You get clean monthly snapshots, directional movement, and variance indicators that highlight where to dig. Want to know if your 3-point dip is noise or a real shift? You will know. Need to brief the team with one chart per market plus a short narrative? Done. Use the benchmarks to set realistic targets, size the gap to leaders, and test if new initiatives are moving the needle.

Data History

  • From January 2024: Data is available for Canada and the United States.
  • From September 2025: Data collection expands to include France, Spain, Italy and Germany.
  • From June 2026: Data collection expands to include Mexico, Portugal, Netherlands, Belgium, United Arab Emirates and Qatar.
  • From September 2026: Data collection expands to include Singapore, Australia, and New-Zeland.

Methodology

npsBench aggregates publicly available customer ratings and reviews from supported sources, including Google, Tripadvisor and Yelp. Records are organized by business, location and industry, then cleaned and standardized to reduce duplicate listings, inconsistent categories and differences between review platforms.

A proprietary normalization methodology converts heterogeneous rating and review signals into a standardized benchmark designed for external market comparison. Automated processing and AI-assisted analysis support classification and quality control, while benchmark publication depends on sufficient market coverage.

Results are organized into monthly periods so organizations can compare current performance with historical trends across industries, countries and cities. Coverage and history vary by market, which is why each page displays the number of cities, industries, countries or months represented in the available report.

npsBench benchmarks provide external market context and should be used alongside, not as a replacement for, an organization’s own NPS survey and Voice of the Customer program. Learn more on our methodology and technology page.

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