The General Retail, Multicategory
benchmark.

Explore the current benchmark, follow its history and compare the markets behind the score.

October 2026 snapshot Updated monthly
Reporting periodOctober 2026
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General Retail, Multicategory benchmark29.8Current month
Monthly change-0.1 ptsCompared with the previous month
6-month change+0.7 ptsCompared with April 2026
12-month change+0.6 ptsCompared with October 2025

Standardized benchmarks derived from public reviews. Changes are expressed in points; N/A means a comparison value is unavailable.

The longer view

How the benchmark is moving.

Read the monthly change alongside the longer trend.

General Retail, Multicategory

Monthly benchmark points through October 2026. N/A means no available data.

View monthly values
MonthGeneral Retail, Multicategory
Jan 202429.1
Feb 202429.1
Mar 202429.3
Apr 202429.4
May 202429.3
Jun 202429.2
Jul 202429.1
Aug 202429.2
Sep 202429.1
Oct 202429.0
Nov 202429.0
Dec 202429.2
Jan 202529.0
Feb 202529.2
Mar 202529.1
Apr 202529.1
May 202529.1
Jun 202529.1
Jul 202528.9
Aug 202528.9
Sep 202529.3
Oct 202529.2
Nov 202529.2
Dec 202529.0
Jan 202629.2
Feb 202629.1
Mar 202629.2
Apr 202629.1
May 202629.1
Jun 202629.8
Jul 202629.8
Aug 202629.8
Sep 202629.9
Oct 202629.8
Compare the market

General Retail, Multicategory across countries.

Select a column heading to sort. Changes are expressed in benchmark points.
Australia 30.4-0.9 ptsN/AN/A
Belgium 30.6+0.5 ptsN/AN/A
Canada 31.0+0.1 pts+0.9 pts+1.3 pts
France 29.9-0.3 pts-0.3 pts+0.2 pts
Germany 29.8+0.1 pts+0.2 pts0.0 pts
Italy 30.3+0.2 pts0.0 pts-0.5 pts
Mexico 29.7-0.6 ptsN/AN/A
Netherlands 31.0+0.3 ptsN/AN/A
New Zealand 30.40.0 ptsN/AN/A
Portugal 30.5+0.4 ptsN/AN/A
Qatar 40.0+2.0 ptsN/AN/A
Singapore 24.00.0 ptsN/AN/A
Spain 28.8+0.3 pts+0.6 pts+0.3 pts
United Arab Emirates 42.5+0.5 ptsN/AN/A
USA 28.3-0.2 pts0.0 pts-0.3 pts

October 2026 snapshot. Missing comparisons are marked N/A. Links open the overall geographic or industry report.

What the data tells us

General Retail, Multicategory benchmark analysis.

October 2026 · Calculated from the available benchmark data.

Top markets this month for General Retail, Multicategory

  • United Arab Emirates is currently benchmarked at 42.5.
  • Qatar is currently benchmarked at 40.0.
  • Canada is currently benchmarked at 31.0.

Other markets share the last displayed score. Ties are listed alphabetically.

Biggest country movers this month

  • Qatar records the largest month-over-month gain at +2.0 pts.
  • Australia records the largest month-over-month decline at -0.9 pts.

Based on 15 of 15 countries with data in both months. Changes are rounded to one decimal place.

Moving down this month

The General Retail, Multicategory benchmark stands at 29.8 for October 2026. It provides a reference across 15 countries with available data.

United Arab Emirates has the highest benchmark at 42.5. Across the countries represented, scores range from 24.0 to 42.5 — a spread of 18.5 points. Use this range alongside the overall average when comparing markets.

10 of 15 countries are above the General Retail, Multicategory benchmark; 4 are below it and 1 is level with it, to one decimal place. These counts describe the distribution of markets, not the proportion of satisfied customers.

Dubai, United Arab Emirates has the highest city benchmark at 47.0, 17.2 points above the overall reference. This adds local context within the industry; it does not establish how every organization in those locations performs.

The General Retail, Multicategory benchmark moved from 29.9 to 29.8, a month-over-month change of -0.1 pts. Review several periods before interpreting this as a lasting shift; changes in market coverage can also affect the aggregate.

This report contains 34 monthly observations from January 2024 through October 2026. There are no missing months within that interval. Use the historical series to put the latest movement in context.

Keep exploring

Another perspective on your market.

Overall market reportUnited Arab EmiratesExplore benchmark ↗Overall market reportQatarExplore benchmark ↗Find your referenceAll marketsExplore benchmark ↗
Behind the numbers

A benchmark with context.

These standardized benchmarks are derived from public customer reviews. They complement your own NPS survey; they are not direct survey results.

Explore our methodology ↗

About this snapshot

Benchmark period: October 2026

Coverage and history vary by market. No data after the current month is included. A missing value is not a zero score.