General Retail, Multicategory NPS Benchmarks

General Retail, Multicategory NPS Benchmark Analysis

The General Retail, Multicategory NPS benchmark stands at 29.8 for Aug 2026. The report compares 12 countries with available data and includes 32 months of benchmark history.

United Arab Emirates records the highest country benchmark at 42.0. The 13.6 points spread between the strongest and weakest country benchmarks shows meaningful variation. Local or sector-specific references should carry more weight than one aggregate target.

9 of 12 countries currently perform above the overall industry benchmark. Because most represented markets exceed the aggregate reference, small gaps around that benchmark should be interpreted carefully.

Dubai, United Arab Emirates is the strongest visible city benchmark at 45.0. This local result adds geographic context but should not be treated as proof that every organization in that market performs at the same level.

The General Retail, Multicategory benchmark remained broadly stable compared with the previous month. One stable reading is useful context, but several periods are needed before concluding that performance has settled at a lasting level.

With 32 months of history, the page provides more than a current snapshot. The longer series can be used to distinguish recurring direction from isolated monthly movement.

What This Means for Your Organization

• Use 29.8 as the current sector reference, then adjust the comparison for the country and city in which the organization operates.
• Where country dispersion is wide, use local market benchmarks instead of one global target across all operations.
• Where country results are concentrated, focus more closely on city-level and organization-level differences.
• Track multiple monthly periods before interpreting a recent movement as a lasting change in sector expectations.