Cosmetics and Beauty NPS Benchmarks

Last update: July 1, 2026

Next update: August 1, 2026

How to read the Cosmetics and Beauty benchmark

This page compares Net Promoter Score performance across the Cosmetics and Beauty industry. The latest benchmark is 32.1 for Jun 2026, giving operators a sector-specific baseline that is often more useful than a general market average.

Industry pages are ideal when customer expectations vary strongly by category. They show which countries and cities currently overperform in this sector and help teams set more realistic goals based on peer performance rather than generic NPS targets.

Italy currently leads the visible country-level benchmark set for Cosmetics and Beauty at 36.7, while Charleston, USA is one of the strongest city-level references at 46.0.

Key insights

  • Italy is currently one of the strongest countries for Cosmetics and Beauty with a benchmark NPS of 36.7.
  • Charleston (USA) is currently one of the top-performing cities in this industry with an NPS of 46.0.
  • Use the country comparison and top/bottom city tables below to identify where this industry is outperforming and where customer loyalty remains more fragile.

How to interpret this benchmark

  • Industry pages are the best way to set realistic expectations when the category behaves very differently from the overall market. Compare the sector baseline first, then validate where countries and cities sit around it.
  • If a country benchmark looks average but one or two cities are far ahead, the opportunity may be local execution rather than a structural industry issue.

Cosmetics and Beauty

Cosmetics and Beauty NPS (Overall)

Last Month32.2+0.10 pts
6 Months Ago32.6+0.50 pts
12 Months Ago31.6-0.50 pts

Cosmetics and Beauty NPS Evolution (Overall)

Top markets this month for Cosmetics and Beauty

  • Italy is currently benchmarked at 36.7 NPS.
  • Spain is currently benchmarked at 33.9 NPS.
  • Germany is currently benchmarked at 32.8 NPS.

Biggest country movers this month for Cosmetics and Beauty

  • Germany posts the strongest month-over-month gain at +0.7 pts.
  • France posts the weakest month-over-month change at -0.2 pts.

Country Comparison — Cosmetics and Beauty

# Country NPS Δ vs 1M Δ vs 6M Δ vs 12M
1 Canada 30.6 +0.60 pts +1.10 pts +0.90 pts
2 France 31.8 -0.20 pts -0.20 pts n/a
3 Germany 32.8 +0.70 pts +0.50 pts n/a
4 Italy 36.7 +0.10 pts -0.10 pts n/a
5 Spain 33.9 -0.10 pts -0.80 pts n/a
6 USA 30.9 0.00 pts +1.00 pts +0.80 pts

Top 5 Cities — Cosmetics and Beauty

#CityNPS
1 Charleston (USA) 46
2 Charleston (USA) 46
3 Barcelona (Spain) 45
4 Barcelona (Spain) 45
5 Cologne (Germany) 42

Bottom 5 Cities — Cosmetics and Beauty

#CityNPS
1 Olympia (USA) 22
2 Dover (USA) 22
3 Olympia (USA) 22
4 Dover (USA) 22
5 Santa Fe (USA) 24

Continue exploring related benchmarks

Compare nearby geographies and sector pages to understand whether benchmark shifts come from the local market, the national context or the industry itself.

Italy benchmark
Top country benchmark
Spain benchmark
Top country benchmark
Germany benchmark
Top country benchmark
France benchmark
Top country benchmark
Charleston benchmark
Top city benchmark
Barcelona benchmark
Top city benchmark

Frequently asked questions about Cosmetics and Beauty

A good NPS in Cosmetics and Beauty should be judged against current sector benchmarks, not against a generic cross-industry number. This page gives you that sector-specific reference point.

Customer expectations can vary widely from one industry to another. An industry benchmark tells you whether your score is strong relative to comparable businesses, even when overall country averages look different.

Use the industry benchmark as the sector baseline, then review the linked country and city pages to understand where local markets are outperforming or underperforming that baseline.

What does this report deliver?

The NPS Index Report gives you a clear view of customer loyalty across the markets that matter. Each month we compile Net Promoter Score benchmarks for key industries and break them down by country, region, and city. You see your space at a glance. Then you see your context. That combination turns NPS from a single number into a decision tool. Trends become visible. Seasonality is obvious. Outliers no longer trick you.

This report is built for operators and analysts who need to act. You get clean monthly snapshots, directional movement, and variance indicators that highlight where to dig. Want to know if your 3-point dip is noise or a real shift? You will know. Need to brief the team with one chart per market plus a short narrative? Done. Use the benchmarks to set realistic targets, size the gap to leaders, and test if new initiatives are moving the needle.

Data History

  • From January 2024: Data is available for Canada and the United States.
  • From September 2025: Data collection expands to include France, Spain, Italy and Germany.

Methodology

We aggregate public review data from platforms such as Google, TripAdvisor, and Yelp via a multi-source API, ingesting continuously and snapping everything to monthly windows. Listings are matched to real businesses using name, address, and category signals; duplicates and closed venues are removed to protect panel integrity.

Every review passes spam and anomaly checks that include burst detection, reviewer history scoring, language verification, and platform cross-validation. We run NLP to identify intent and experience dimensions, map native 0–10 recommendation answers directly when present, and otherwise infer promoter, passive, and detractor classes from text and rating context with calibrated thresholds. For each industry and geography, NPS is computed as promoters minus detractors, with Bayesian smoothing to stabilize low-volume samples and confidence ranges published alongside the point estimate.

We normalize categories to a unified industry taxonomy, align time zones, standardize language, and apply weighting so large markets do not overpower smaller ones within a region. Monthly values are reported as exact snapshots, and a rolling three-month view clarifies trend direction while preserving month-to-month comparability. We publish a monthly NPS only when minimum sample size and coverage criteria are met, with methods, thresholds, and known limitations disclosed in the report's technical notes.

Finally, models and pipelines are audited continuously with backtests and drift checks, and any detected bias or source change triggers a documented review and re-calibration.

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