Cosmetics and Beauty NPS Benchmarks

Latest benchmark period: July 2026

Data published: August 1, 2026

Cosmetics and Beauty benchmark at a glance

The current Cosmetics and Beauty NPS benchmark is 32.2 for Jul 2026. The report compares 12 countries and includes 31 months of available history.

12
countries compared
10
cities featured
31
months analyzed
32.2
current benchmark

Coverage figures describe the number of markets and historical periods represented on this page. They are not a substitute for review-volume or survey-response sample sizes.

Cosmetics and Beauty NPS Benchmark Highlights

Key findings calculated from the benchmark data shown on this page for Jul 2026.

Leading country

United Arab Emirates currently has the highest Cosmetics and Beauty benchmark among 12 countries with available data.

Leading city

Abu Dhabi, United Arab Emirates is currently the highest-performing city for Cosmetics and Beauty.

Countries above the industry benchmark

5 of the 12 countries with available data currently perform above the overall Cosmetics and Beauty benchmark.

Monthly trend

The Cosmetics and Beauty benchmark remained broadly stable compared with the previous month.

Cosmetics and Beauty

Cosmetics and Beauty NPS (Overall)

Last Month32.20.00 pts
6 Months Ago32.7-0.50 pts
12 Months Ago31.7+0.50 pts

Cosmetics and Beauty NPS Evolution (Overall)

Top markets this month for Cosmetics and Beauty

  • United Arab Emirates is currently benchmarked at 54.5 NPS.
  • Qatar is currently benchmarked at 53.0 NPS.
  • Italy is currently benchmarked at 36.6 NPS.

Biggest country movers this month for Cosmetics and Beauty

  • Qatar posts the strongest month-over-month gain at +1.0 pts.
  • Belgium posts the weakest month-over-month change at -0.2 pts.

Cosmetics and Beauty NPS Benchmark Analysis

The Cosmetics and Beauty NPS benchmark stands at 32.2 for Jul 2026. The report compares 12 countries with available data and includes 31 months of benchmark history.

United Arab Emirates records the highest country benchmark at 54.5. The 23.9 points gap between the highest and lowest country benchmarks is substantial. A single overall benchmark may therefore hide materially different market conditions.

5 of 12 countries currently perform above the overall industry benchmark. Results are distributed relatively evenly around the reference point rather than being concentrated on one side.

Abu Dhabi, United Arab Emirates is the strongest visible city benchmark at 57.0. This local result adds geographic context but should not be treated as proof that every organization in that market performs at the same level.

Month over month, the Cosmetics and Beauty benchmark changed only marginally. This makes the longer historical series more informative than the latest movement alone.

The report includes 31 months of benchmark history, giving the latest reading a meaningful long-term reference rather than presenting it in isolation.

What This Means for Your Organization

  • Use 32.2 as the current sector reference, then adjust the comparison for the country and city in which the organization operates.
  • Where country dispersion is wide, use local market benchmarks instead of one global target across all operations.
  • Where country results are concentrated, focus more closely on city-level and organization-level differences.
  • Track multiple monthly periods before interpreting a recent movement as a lasting change in sector expectations.

Country Comparison — Cosmetics and Beauty

# Country NPS Δ vs 1M Δ vs 6M Δ vs 12M
1 Australia N/A n/a n/a n/a
2 Belgium 31.1 -0.20 pts n/a n/a
3 Canada 30.6 0.00 pts -1.00 pts -0.60 pts
4 France 31.6 -0.20 pts +0.20 pts n/a
5 Germany 33.0 +0.20 pts -0.20 pts n/a
6 Italy 36.6 -0.10 pts +0.20 pts n/a
7 Mexico 31.4 +0.10 pts n/a n/a
8 Netherlands 31.9 +0.50 pts n/a n/a
9 New Zealand N/A n/a n/a n/a
10 Portugal 31.1 -0.10 pts n/a n/a
11 Qatar 53.0 +1.00 pts n/a n/a
12 Singapore N/A n/a n/a n/a
13 Spain 34.1 +0.20 pts +0.50 pts n/a
14 United Arab Emirates 54.5 0.00 pts n/a n/a
15 USA 30.8 -0.10 pts -1.50 pts -1.00 pts

Top 5 Cities — Cosmetics and Beauty

#CityNPS
1 Abu Dhabi (United Arab Emirates) 57.0
2 Doha (Qatar) 53.0
3 Dubai (United Arab Emirates) 52.0
4 Barcelona (Spain) 47.0
5 Charleston (USA) 46.0

Bottom 5 Cities — Cosmetics and Beauty

#CityNPS
1 Olympia (USA) 22.0
2 Cheyenne (USA) 23.0
3 Dover (USA) 23.0
4 Dijon (France) 24.0
5 Austin (USA) 24.0

Continue exploring related benchmarks

Compare nearby geographies and sector pages to understand whether benchmark shifts come from the local market, the national context or the industry itself.

United Arab Emirates benchmark
Top country benchmark
Qatar benchmark
Top country benchmark
Italy benchmark
Top country benchmark
Spain benchmark
Top country benchmark
Abu Dhabi benchmark
Top city benchmark
Doha benchmark
Top city benchmark
Dubai benchmark
Top city benchmark
Barcelona benchmark
Top city benchmark

Frequently asked questions about Cosmetics and Beauty

A good NPS in Cosmetics and Beauty should be judged against current sector benchmarks, not against a generic cross-industry number. This page gives you that sector-specific reference point.

Customer expectations can vary widely from one industry to another. An industry benchmark tells you whether your score is strong relative to comparable businesses, even when overall country averages look different.

Use the industry benchmark as the sector baseline, then review the linked country and city pages to understand where local markets are outperforming or underperforming that baseline.

What does this report deliver?

The NPS Index Report gives you a clear view of customer loyalty across the markets that matter. Each month we compile Net Promoter Score benchmarks for key industries and break them down by country, region, and city. You see your space at a glance. Then you see your context. That combination turns NPS from a single number into a decision tool. Trends become visible. Seasonality is obvious. Outliers no longer trick you.

This report is built for operators and analysts who need to act. You get clean monthly snapshots, directional movement, and variance indicators that highlight where to dig. Want to know if your 3-point dip is noise or a real shift? You will know. Need to brief the team with one chart per market plus a short narrative? Done. Use the benchmarks to set realistic targets, size the gap to leaders, and test if new initiatives are moving the needle.

Data History

  • From January 2024: Data is available for Canada and the United States.
  • From September 2025: Data collection expands to include France, Spain, Italy and Germany.
  • From June 2026: Data collection expands to include Mexico, Portugal, Netherlands, Belgium, United Arab Emirates and Qatar.
  • From September 2026: Data collection expands to include Singapore, Australia, and New-Zeland.

Methodology

npsBench aggregates publicly available customer ratings and reviews from supported sources, including Google, Tripadvisor and Yelp. Records are organized by business, location and industry, then cleaned and standardized to reduce duplicate listings, inconsistent categories and differences between review platforms.

A proprietary normalization methodology converts heterogeneous rating and review signals into a standardized benchmark designed for external market comparison. Automated processing and AI-assisted analysis support classification and quality control, while benchmark publication depends on sufficient market coverage.

Results are organized into monthly periods so organizations can compare current performance with historical trends across industries, countries and cities. Coverage and history vary by market, which is why each page displays the number of cities, industries, countries or months represented in the available report.

npsBench benchmarks provide external market context and should be used alongside, not as a replacement for, an organization’s own NPS survey and Voice of the Customer program. Learn more on our methodology and technology page.

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