The Cosmetics and Beauty
benchmark.

Explore the current benchmark, follow its history and compare the markets behind the score.

October 2026 snapshot Updated monthly
Reporting periodOctober 2026
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Cosmetics and Beauty benchmark32.1Current month
Monthly change0.0 ptsCompared with the previous month
6-month change-0.3 ptsCompared with April 2026
12-month change-0.4 ptsCompared with October 2025

Standardized benchmarks derived from public reviews. Changes are expressed in points; N/A means a comparison value is unavailable.

The longer view

How the benchmark is moving.

Read the monthly change alongside the longer trend.

Cosmetics and Beauty

Monthly benchmark points through October 2026. N/A means no available data.

View monthly values
MonthCosmetics and Beauty
Jan 202432.0
Feb 202431.8
Mar 202431.8
Apr 202431.9
May 202431.8
Jun 202431.9
Jul 202431.8
Aug 202431.7
Sep 202431.8
Oct 202431.7
Nov 202431.7
Dec 202431.6
Jan 202531.6
Feb 202531.8
Mar 202531.9
Apr 202531.8
May 202531.6
Jun 202531.6
Jul 202531.7
Aug 202531.7
Sep 202532.5
Oct 202532.5
Nov 202532.6
Dec 202532.6
Jan 202632.7
Feb 202632.4
Mar 202632.4
Apr 202632.4
May 202632.2
Jun 202632.2
Jul 202632.2
Aug 202632.1
Sep 202632.1
Oct 202632.1
Compare the market

Cosmetics and Beauty across countries.

Select a column heading to sort. Changes are expressed in benchmark points.
Australia 35.1+0.1 ptsN/AN/A
Belgium 30.60.0 ptsN/AN/A
Canada 30.6+0.1 pts-0.6 pts-0.9 pts
France 31.6-0.2 pts+0.1 pts-0.2 pts
Germany 31.9-0.2 pts-1.5 pts-1.4 pts
Italy 36.3+0.2 pts-0.7 pts+0.4 pts
Mexico 31.0-0.2 ptsN/AN/A
Netherlands 30.70.0 ptsN/AN/A
New Zealand 34.4+0.6 ptsN/AN/A
Portugal 30.8+0.1 ptsN/AN/A
Qatar 55.0+3.0 ptsN/AN/A
Singapore 30.00.0 ptsN/AN/A
Spain 33.9-0.1 pts+0.3 pts+1.0 pts
United Arab Emirates 55.5+1.5 ptsN/AN/A
USA 30.70.0 pts-0.7 pts-1.3 pts

October 2026 snapshot. Missing comparisons are marked N/A. Links open the overall geographic or industry report.

What the data tells us

Cosmetics and Beauty benchmark analysis.

October 2026 · Calculated from the available benchmark data.

Top markets this month for Cosmetics and Beauty

  • United Arab Emirates is currently benchmarked at 55.5.
  • Qatar is currently benchmarked at 55.0.
  • Italy is currently benchmarked at 36.3.

Biggest country movers this month

  • Qatar records the largest month-over-month gain at +3.0 pts.
  • Germany, France, Mexico share the largest month-over-month decline at -0.2 pts.

Based on 15 of 15 countries with data in both months. Changes are rounded to one decimal place.

Stable this month

The Cosmetics and Beauty benchmark stands at 32.1 for October 2026. It provides a reference across 15 countries with available data.

United Arab Emirates has the highest benchmark at 55.5. Across the countries represented, scores range from 30.0 to 55.5 — a spread of 25.5 points. Use this range alongside the overall average when comparing markets.

6 of 15 countries are above the Cosmetics and Beauty benchmark; 9 are below it and 0 are level with it, to one decimal place. These counts describe the distribution of markets, not the proportion of satisfied customers.

Abu Dhabi, United Arab Emirates has the highest city benchmark at 59.0, 26.9 points above the overall reference. This adds local context within the industry; it does not establish how every organization in those locations performs.

The Cosmetics and Beauty benchmark is unchanged from the previous month to one decimal place. One stable reading does not establish a lasting trend.

This report contains 34 monthly observations from January 2024 through October 2026. There are no missing months within that interval. Use the historical series to put the latest movement in context.

Keep exploring

Another perspective on your market.

Overall market reportUnited Arab EmiratesExplore benchmark ↗Overall market reportQatarExplore benchmark ↗Find your referenceAll marketsExplore benchmark ↗
Behind the numbers

A benchmark with context.

These standardized benchmarks are derived from public customer reviews. They complement your own NPS survey; they are not direct survey results.

Explore our methodology ↗

About this snapshot

Benchmark period: October 2026

Coverage and history vary by market. No data after the current month is included. A missing value is not a zero score.