The Luxury Goods
benchmark.

Explore the current benchmark, follow its history and compare the markets behind the score.

October 2026 snapshot Updated monthly
Reporting periodOctober 2026
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Luxury Goods benchmark44.2Current month
Monthly change0.0 ptsCompared with the previous month
6-month change+0.6 ptsCompared with April 2026
12-month change+1.0 ptsCompared with October 2025

Standardized benchmarks derived from public reviews. Changes are expressed in points; N/A means a comparison value is unavailable.

The longer view

How the benchmark is moving.

Read the monthly change alongside the longer trend.

Luxury Goods

Monthly benchmark points through October 2026. N/A means no available data.

View monthly values
Monthly benchmark values
MonthLuxury Goods
Jan 202443.6
Feb 202443.4
Mar 202443.4
Apr 202443.4
May 202443.3
Jun 202443.3
Jul 202443.4
Aug 202443.3
Sep 202443.2
Oct 202443.2
Nov 202443.1
Dec 202443.0
Jan 202543.0
Feb 202543.0
Mar 202542.8
Apr 202542.8
May 202542.8
Jun 202542.9
Jul 202542.7
Aug 202542.5
Sep 202543.1
Oct 202543.2
Nov 202543.3
Dec 202543.3
Jan 202643.7
Feb 202643.6
Mar 202643.7
Apr 202643.6
May 202643.8
Jun 202644.4
Jul 202644.3
Aug 202644.2
Sep 202644.2
Oct 202644.2
Compare the market

Luxury Goods across countries.

Select a column heading to sort. Changes are expressed in benchmark points.

Luxury Goods across countries. October 2026
Australia 47.4+0.3 ptsN/AN/A
Belgium 45.9-0.2 ptsN/AN/A
Canada 38.2+0.7 pts+0.5 pts+0.6 pts
France 39.1-0.3 pts-1.0 pts-0.3 pts
Germany 46.0+1.1 pts+0.2 pts+0.3 pts
Italy 48.3-0.5 pts0.0 pts0.0 pts
Mexico 43.7-0.5 ptsN/AN/A
Netherlands 45.9-0.1 ptsN/AN/A
New Zealand 42.4-1.2 ptsN/AN/A
Portugal 43.4+0.3 ptsN/AN/A
Qatar 55.0-3.0 ptsN/AN/A
Singapore 43.0+1.0 ptsN/AN/A
Spain 46.4+0.1 pts-0.6 pts+1.5 pts
United Arab Emirates 65.0-1.5 ptsN/AN/A
USA 44.3+0.1 pts+0.3 pts+0.5 pts

October 2026 snapshot. Missing comparisons are marked N/A. Links open the overall geographic or industry report.

What the data tells us

Luxury Goods benchmark analysis.

October 2026 · Calculated from the available benchmark data.

Top markets this month for Luxury Goods

  • United Arab Emirates is currently benchmarked at 65.0.
  • Qatar is currently benchmarked at 55.0.
  • Italy is currently benchmarked at 48.3.

Biggest country movers this month

  • Germany records the largest month-over-month gain at +1.1 pts.
  • Qatar records the largest month-over-month decline at -3.0 pts.

Based on 15 of 15 countries with data in both months. Changes are rounded to one decimal place.

Stable this month

The Luxury Goods benchmark stands at 44.2 for October 2026. It provides a reference across 15 countries with available data.

United Arab Emirates has the highest benchmark at 65.0. Across the countries represented, scores range from 38.2 to 65.0 — a spread of 26.8 points. Use this range alongside the overall average when comparing markets.

9 of 15 countries are above the Luxury Goods benchmark; 6 are below it and 0 are level with it, to one decimal place. These counts describe the distribution of markets, not the proportion of satisfied customers.

Dubai, United Arab Emirates has the highest city benchmark at 70.0, 25.8 points above the overall reference. This adds local context within the industry; it does not establish how every organization in those locations performs.

The Luxury Goods benchmark is unchanged from the previous month to one decimal place. One stable reading does not establish a lasting trend.

This report contains 34 monthly observations from January 2024 through October 2026. There are no missing months within that interval. Use the historical series to put the latest movement in context.

Behind the numbers

A benchmark with context.

These standardized benchmarks are derived from public customer reviews. They complement your own NPS survey; they are not direct survey results.

Explore our methodology ↗

About this snapshot

Benchmark period: October 2026

Coverage and history vary by market. No data after the current month is included. A missing value is not a zero score.