What is the NPS Index Report?

It is a monthly benchmark hub that aggregates Net Promoter Score comparisons by geography and industry so you can evaluate a score in context rather than in isolation.

How often is the index updated?

The report is updated monthly. Each page displays the latest update date and the next expected refresh date.

Which page should I use first?

Start with a country page for broad market context, a city page for local benchmarking, or an industry page if you want to compare sector expectations across markets.

NPS Benchmarks by Industry, Country and City

NPS benchmark coverage at a glance

Explore current NPS benchmarks across 15 countries, 187 cities and 20 industries. Benchmark pages are updated monthly and include geographic, sector and historical comparisons.

countries covered

187

cities covered

industries benchmarked

Monthly

benchmark updates

Coverage figures describe the number of markets and historical periods represented on this page. They are not a substitute for review-volume or survey-response sample sizes.

Choose your country

Select a country to explore benchmarks by city and industry.

Or explore by industry

View global benchmarks for each industry across all available cities.

Airlines

Apparel

Automotive Dealers and Service

Entertainment and Streaming

Fintech and Digital Banking

General Retail, Multicategory

Hotels and Resorts

Internet Service Providers

Luxury Goods

Packaged Food and Beverage

Quick Service Restaurants

Restaurants, Full Service

Sports Teams and Leagues

Supermarkets and Grocery

What does this report deliver?

The NPS Index Report gives you a clear view of customer loyalty across the markets that matter. Each month we compile Net Promoter Score benchmarks for key industries and break them down by country, region, and city. You see your space at a glance. Then you see your context. That combination turns NPS from a single number into a decision tool. Trends become visible. Seasonality is obvious. Outliers no longer trick you.

This report is built for operators and analysts who need to act. You get clean monthly snapshots, directional movement, and variance indicators that highlight where to dig. Want to know if your 3-point dip is noise or a real shift? You will know. Need to brief the team with one chart per market plus a short narrative? Done. Use the benchmarks to set realistic targets, size the gap to leaders, and test if new initiatives are moving the needle.

Data History

From January 2024: Data is available for Canada and the United States.
From September 2025: Data collection expands to include France, Spain, Italy and Germany.
From June 2026: Data collection expands to include Mexico, Portugal, Netherlands, Belgium, United Arab Emirates and Qatar.
From September 2026: Data collection expands to include Singapore, Australia, and New-Zeland.

Methodology

npsBench aggregates publicly available customer ratings and reviews from supported sources, including Google, Tripadvisor and Yelp. Records are organized by business, location and industry, then cleaned and standardized to reduce duplicate listings, inconsistent categories and differences between review platforms.

A proprietary normalization methodology converts heterogeneous rating and review signals into a standardized benchmark designed for external market comparison. Automated processing and AI-assisted analysis support classification and quality control, while benchmark publication depends on sufficient market coverage.

Results are organized into monthly periods so organizations can compare current performance with historical trends across industries, countries and cities. Coverage and history vary by market, which is why each page displays the number of cities, industries, countries or months represented in the available report.

npsBench benchmarks provide external market context and should be used alongside, not as a replacement for, an organization’s own NPS survey and Voice of the Customer program. Learn more on our methodology and technology page.

Explore NPS Benchmarks by Industry and Market

NPS benchmark coverage at a glance

Choose your country

Or explore by industry

What does this report deliver?

Data History

Methodology