Internet Service Providers NPS Benchmarks

Latest benchmark period: July 2026

Data published: August 1, 2026

Internet Service Providers benchmark at a glance

The current Internet Service Providers NPS benchmark is 20.0 for Jul 2026. The report compares 12 countries and includes 31 months of available history.

12
countries compared
10
cities featured
31
months analyzed
20
current benchmark

Coverage figures describe the number of markets and historical periods represented on this page. They are not a substitute for review-volume or survey-response sample sizes.

Internet Service Providers NPS Benchmark Highlights

Key findings calculated from the benchmark data shown on this page for Jul 2026.

Leading country

Germany currently has the highest Internet Service Providers benchmark among 12 countries with available data.

Leading city

Raleigh, USA is currently the highest-performing city for Internet Service Providers.

Countries above the industry benchmark

4 of the 12 countries with available data currently perform above the overall Internet Service Providers benchmark.

Monthly trend

The Internet Service Providers benchmark remained broadly stable compared with the previous month.

Internet Service Providers


Internet Service Providers NPS (Overall)

Last Month20.00.00 pts
6 Months Ago20.5-0.50 pts
12 Months Ago20.1-0.10 pts

Internet Service Providers NPS Evolution (Overall)

Top markets this month for Internet Service Providers

  • Germany is currently benchmarked at 23.1 NPS.
  • Italy is currently benchmarked at 21.8 NPS.
  • Spain is currently benchmarked at 20.7 NPS.

Biggest country movers this month for Internet Service Providers

  • Netherlands posts the strongest month-over-month gain at +0.2 pts.
  • Qatar posts the weakest month-over-month change at -1.0 pts.

Internet Service Providers NPS Benchmark Analysis

The Internet Service Providers NPS benchmark stands at 20.0 for Jul 2026. The report compares 12 countries with available data and includes 31 months of benchmark history.

Germany records the highest country benchmark at 23.1. The highest and lowest country benchmarks are separated by 9.1 points. Performance is not uniform, but most comparisons remain within a moderately dispersed range.

Only 4 of 12 countries currently exceed the overall industry benchmark. Reaching or surpassing the benchmark therefore places a market within a relatively limited higher-performing group.

Raleigh, USA is the strongest visible city benchmark at 31.0. This local result adds geographic context but should not be treated as proof that every organization in that market performs at the same level.

The Internet Service Providers benchmark remained broadly stable compared with the previous month. One stable reading is useful context, but several periods are needed before concluding that performance has settled at a lasting level.

With 31 months of history, the page provides more than a current snapshot. The longer series can be used to distinguish recurring direction from isolated monthly movement.

What This Means for Your Organization

  • Use 20.0 as the current sector reference, then adjust the comparison for the country and city in which the organization operates.
  • Where country dispersion is wide, use local market benchmarks instead of one global target across all operations.
  • Where country results are concentrated, focus more closely on city-level and organization-level differences.
  • Track multiple monthly periods before interpreting a recent movement as a lasting change in sector expectations.

Country Comparison — Internet Service Providers

# Country NPS Δ vs 1M Δ vs 6M Δ vs 12M
1 Australia N/A n/a n/a n/a
2 Belgium 19.3 0.00 pts n/a n/a
3 Canada 19.4 -0.10 pts -0.60 pts -0.50 pts
4 France 18.3 0.00 pts -0.20 pts n/a
5 Germany 23.1 -0.10 pts +0.40 pts n/a
6 Italy 21.8 -0.30 pts -0.60 pts n/a
7 Mexico 19.3 0.00 pts n/a n/a
8 Netherlands 19.6 +0.20 pts n/a n/a
9 New Zealand N/A n/a n/a n/a
10 Portugal 19.3 +0.10 pts n/a n/a
11 Qatar 14.0 -1.00 pts n/a n/a
12 Singapore N/A n/a n/a n/a
13 Spain 20.7 -0.30 pts -0.10 pts n/a
14 United Arab Emirates 18.5 0.00 pts n/a n/a
15 USA 20.3 0.00 pts +0.10 pts +0.10 pts

Top 5 Cities — Internet Service Providers

#CityNPS
1 Raleigh (USA) 31.0
2 Cologne (Germany) 29.0
3 Verona (Italy) 29.0
4 Munich (Germany) 28.0
5 Malaga (Spain) 28.0

Bottom 5 Cities — Internet Service Providers

#CityNPS
1 Rouen (France) 11.0
2 Strasbourg (France) 11.0
3 Regina (Canada) 14.0
4 Dijon (France) 14.0
5 Doha (Qatar) 14.0

Frequently asked questions about Internet Service Providers

A good NPS in Internet Service Providers should be judged against current sector benchmarks, not against a generic cross-industry number. This page gives you that sector-specific reference point.

Customer expectations can vary widely from one industry to another. An industry benchmark tells you whether your score is strong relative to comparable businesses, even when overall country averages look different.

Use the industry benchmark as the sector baseline, then review the linked country and city pages to understand where local markets are outperforming or underperforming that baseline.

What does this report deliver?

The NPS Index Report gives you a clear view of customer loyalty across the markets that matter. Each month we compile Net Promoter Score benchmarks for key industries and break them down by country, region, and city. You see your space at a glance. Then you see your context. That combination turns NPS from a single number into a decision tool. Trends become visible. Seasonality is obvious. Outliers no longer trick you.

This report is built for operators and analysts who need to act. You get clean monthly snapshots, directional movement, and variance indicators that highlight where to dig. Want to know if your 3-point dip is noise or a real shift? You will know. Need to brief the team with one chart per market plus a short narrative? Done. Use the benchmarks to set realistic targets, size the gap to leaders, and test if new initiatives are moving the needle.

Data History

  • From January 2024: Data is available for Canada and the United States.
  • From September 2025: Data collection expands to include France, Spain, Italy and Germany.
  • From June 2026: Data collection expands to include Mexico, Portugal, Netherlands, Belgium, United Arab Emirates and Qatar.
  • From September 2026: Data collection expands to include Singapore, Australia, and New-Zeland.

Methodology

npsBench aggregates publicly available customer ratings and reviews from supported sources, including Google, Tripadvisor and Yelp. Records are organized by business, location and industry, then cleaned and standardized to reduce duplicate listings, inconsistent categories and differences between review platforms.

A proprietary normalization methodology converts heterogeneous rating and review signals into a standardized benchmark designed for external market comparison. Automated processing and AI-assisted analysis support classification and quality control, while benchmark publication depends on sufficient market coverage.

Results are organized into monthly periods so organizations can compare current performance with historical trends across industries, countries and cities. Coverage and history vary by market, which is why each page displays the number of cities, industries, countries or months represented in the available report.

npsBench benchmarks provide external market context and should be used alongside, not as a replacement for, an organization’s own NPS survey and Voice of the Customer program. Learn more on our methodology and technology page.