The Sports Teams and Leagues
benchmark.

Explore the current benchmark, follow its history and compare the markets behind the score.

October 2026 snapshot Updated monthly
Reporting periodOctober 2026
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Sports Teams and Leagues benchmark31.0Current month
Monthly change+0.1 ptsCompared with the previous month
6-month change+0.1 ptsCompared with April 2026
12-month change-0.1 ptsCompared with October 2025

Standardized benchmarks derived from public reviews. Changes are expressed in points; N/A means a comparison value is unavailable.

The longer view

How the benchmark is moving.

Read the monthly change alongside the longer trend.

Sports Teams and Leagues

Monthly benchmark points through October 2026. N/A means no available data.

View monthly values
MonthSports Teams and Leagues
Jan 202430.9
Feb 202431.0
Mar 202431.0
Apr 202431.1
May 202431.0
Jun 202431.0
Jul 202431.0
Aug 202431.0
Sep 202431.1
Oct 202431.0
Nov 202431.0
Dec 202430.9
Jan 202530.8
Feb 202530.8
Mar 202530.6
Apr 202530.4
May 202530.4
Jun 202530.6
Jul 202530.5
Aug 202530.7
Sep 202531.1
Oct 202531.1
Nov 202531.0
Dec 202531.0
Jan 202631.1
Feb 202631.0
Mar 202630.9
Apr 202630.9
May 202630.8
Jun 202630.9
Jul 202630.9
Aug 202630.9
Sep 202630.9
Oct 202631.0
Compare the market

Sports Teams and Leagues across countries.

Select a column heading to sort. Changes are expressed in benchmark points.
Australia 33.7+0.3 ptsN/AN/A
Belgium 32.4+0.5 ptsN/AN/A
Canada 29.2+0.3 pts-0.4 pts-1.0 pts
France 30.6+0.4 pts0.0 pts-0.6 pts
Germany 30.8-0.1 pts-0.6 pts-0.9 pts
Italy 32.3+0.1 pts-0.3 pts-1.0 pts
Mexico 31.2-0.3 ptsN/AN/A
Netherlands 31.70.0 ptsN/AN/A
New Zealand 30.6-0.8 ptsN/AN/A
Portugal 30.1-0.3 ptsN/AN/A
Qatar 36.0+2.0 ptsN/AN/A
Singapore 25.00.0 ptsN/AN/A
Spain 30.6+0.1 pts-0.3 pts-0.4 pts
United Arab Emirates 36.5-0.5 ptsN/AN/A
USA 30.5+0.1 pts-0.3 pts-0.1 pts

October 2026 snapshot. Missing comparisons are marked N/A. Links open the overall geographic or industry report.

What the data tells us

Sports Teams and Leagues benchmark analysis.

October 2026 · Calculated from the available benchmark data.

Top markets this month for Sports Teams and Leagues

  • United Arab Emirates is currently benchmarked at 36.5.
  • Qatar is currently benchmarked at 36.0.
  • Australia is currently benchmarked at 33.7.

Biggest country movers this month

  • Qatar records the largest month-over-month gain at +2.0 pts.
  • New Zealand records the largest month-over-month decline at -0.8 pts.

Based on 15 of 15 countries with data in both months. Changes are rounded to one decimal place.

Moving up this month

The Sports Teams and Leagues benchmark stands at 31.0 for October 2026. It provides a reference across 15 countries with available data.

United Arab Emirates has the highest benchmark at 36.5. Across the countries represented, scores range from 25.0 to 36.5 — a spread of 11.5 points. Use this range alongside the overall average when comparing markets.

7 of 15 countries are above the Sports Teams and Leagues benchmark; 8 are below it and 0 are level with it, to one decimal place. These counts describe the distribution of markets, not the proportion of satisfied customers.

Sacramento, USA has the highest city benchmark at 45.0, 14.0 points above the overall reference. This adds local context within the industry; it does not establish how every organization in those locations performs.

The Sports Teams and Leagues benchmark moved from 30.9 to 31.0, a month-over-month change of +0.1 pts. Review several periods before interpreting this as a lasting shift; changes in market coverage can also affect the aggregate.

This report contains 34 monthly observations from January 2024 through October 2026. There are no missing months within that interval. Use the historical series to put the latest movement in context.

Keep exploring

Another perspective on your market.

Overall market reportUnited Arab EmiratesExplore benchmark ↗Overall market reportQatarExplore benchmark ↗Find your referenceAll marketsExplore benchmark ↗
Behind the numbers

A benchmark with context.

These standardized benchmarks are derived from public customer reviews. They complement your own NPS survey; they are not direct survey results.

Explore our methodology ↗

About this snapshot

Benchmark period: October 2026

Coverage and history vary by market. No data after the current month is included. A missing value is not a zero score.