Leading country
United Arab Emirates currently has the highest Sports Teams and Leagues benchmark among 12 countries with available data.
Sports Teams and Leagues benchmark at a glance
The current Sports Teams and Leagues NPS benchmark is 30.9 for Jul 2026. The report compares 12 countries and includes 31 months of available history.
12
countries compared
10
cities featured
31
months analyzed
30.9
current benchmark
Coverage figures describe the number of markets and historical periods represented on this page. They are not a substitute for review-volume or survey-response sample sizes.
Sports Teams and Leagues NPS Benchmark Highlights
Key findings calculated from the benchmark data shown on this page for Jul 2026.
Leading city
Sacramento, USA is currently the highest-performing city for Sports Teams and Leagues.
Countries above the industry benchmark
8 of the 12 countries with available data currently perform above the overall Sports Teams and Leagues benchmark.
Monthly trend
The Sports Teams and Leagues benchmark remained broadly stable compared with the previous month.
Sports Teams and Leagues
Sports Teams and Leagues NPS (Overall)
| Last Month | 30.9 | 0.00 pts |
| 6 Months Ago | 31.1 | -0.20 pts |
| 12 Months Ago | 30.5 | +0.40 pts |
Sports Teams and Leagues NPS Evolution (Overall)
Top markets this month for Sports Teams and Leagues
- United Arab Emirates is currently benchmarked at 37.0 NPS.
- Italy is currently benchmarked at 32.2 NPS.
- Netherlands is currently benchmarked at 32.1 NPS.
Biggest country movers this month for Sports Teams and Leagues
- Qatar posts the strongest month-over-month gain at +2.0 pts.
- France posts the weakest month-over-month change at -0.3 pts.
Sports Teams and Leagues NPS Benchmark Analysis
The Sports Teams and Leagues NPS benchmark stands at 30.9 for Jul 2026. The report compares 12 countries with available data and includes 31 months of benchmark history.
United Arab Emirates records the highest country benchmark at 37.0. The highest and lowest country benchmarks are separated by 8.0 points. Performance is not uniform, but most comparisons remain within a moderately dispersed range.
8 of 12 countries currently exceed the overall industry benchmark, showing a mixed distribution of performance around the aggregate reference.
Sacramento, USA is the strongest visible city benchmark at 42.0. This local result adds geographic context but should not be treated as proof that every organization in that market performs at the same level.
Month over month, the Sports Teams and Leagues benchmark changed only marginally. This makes the longer historical series more informative than the latest movement alone.
The report includes 31 months of benchmark history, giving the latest reading a meaningful long-term reference rather than presenting it in isolation.
What This Means for Your Organization
- Use 30.9 as the current sector reference, then adjust the comparison for the country and city in which the organization operates.
- Where country dispersion is wide, use local market benchmarks instead of one global target across all operations.
- Where country results are concentrated, focus more closely on city-level and organization-level differences.
- Track multiple monthly periods before interpreting a recent movement as a lasting change in sector expectations.
Country Comparison — Sports Teams and Leagues
| # | Country | NPS | Δ vs 1M | Δ vs 6M | Δ vs 12M |
|---|---|---|---|---|---|
| 1 | Australia | N/A | n/a | n/a | n/a |
| 2 | Belgium | 31.6 | +0.30 pts | n/a | n/a |
| 3 | Canada | 29.0 | -0.20 pts | -1.20 pts | -0.80 pts |
| 4 | France | 29.9 | -0.30 pts | -0.50 pts | n/a |
| 5 | Germany | 31.3 | 0.00 pts | -0.50 pts | n/a |
| 6 | Italy | 32.2 | -0.10 pts | -0.10 pts | n/a |
| 7 | Mexico | 31.5 | +0.20 pts | n/a | n/a |
| 8 | Netherlands | 32.1 | +0.50 pts | n/a | n/a |
| 9 | New Zealand | N/A | n/a | n/a | n/a |
| 10 | Portugal | 31.1 | -0.10 pts | n/a | n/a |
| 11 | Qatar | 32.0 | +2.00 pts | n/a | n/a |
| 12 | Singapore | N/A | n/a | n/a | n/a |
| 13 | Spain | 30.5 | +0.20 pts | -0.60 pts | n/a |
| 14 | United Arab Emirates | 37.0 | +0.50 pts | n/a | n/a |
| 15 | USA | 30.6 | -0.10 pts | -0.40 pts | 0.00 pts |
Top 5 Cities — Sports Teams and Leagues
| # | City | NPS |
|---|---|---|
| 1 | Sacramento (USA) | 42.0 |
| 2 | Raleigh (USA) | 41.0 |
| 3 | Boston (USA) | 40.0 |
| 4 | Bari (Italy) | 39.0 |
| 5 | Frankfurt (Germany) | 38.0 |
Bottom 5 Cities — Sports Teams and Leagues
| # | City | NPS |
|---|---|---|
| 1 | Bismarck (USA) | 21.0 |
| 2 | Charlottetown (Canada) | 23.0 |
| 3 | Halifax (Canada) | 24.0 |
| 4 | Rennes (France) | 24.0 |
| 5 | Rouen (France) | 24.0 |
Continue exploring related benchmarks
Compare nearby geographies and sector pages to understand whether benchmark shifts come from the local market, the national context or the industry itself.
Frequently asked questions about Sports Teams and Leagues
A good NPS in Sports Teams and Leagues should be judged against current sector benchmarks, not against a generic cross-industry number. This page gives you that sector-specific reference point.
Customer expectations can vary widely from one industry to another. An industry benchmark tells you whether your score is strong relative to comparable businesses, even when overall country averages look different.
Use the industry benchmark as the sector baseline, then review the linked country and city pages to understand where local markets are outperforming or underperforming that baseline.