Fintech and Digital Banking NPS Benchmarks

Latest benchmark period: September 2026

Data published: October 1, 2026

Fintech and Digital Banking benchmark at a glance

The current Fintech and Digital Banking NPS benchmark is 40.7 for Sep 2026. The report compares 15 countries and includes 33 months of available history.

15
countries compared
10
cities featured
33
months analyzed
40.7
current benchmark

Coverage figures describe the number of markets and historical periods represented on this page. They are not a substitute for review-volume or survey-response sample sizes.

Fintech and Digital Banking NPS Benchmark Highlights

Key findings calculated from the benchmark data shown on this page for Sep 2026.

Monthly trend

The Fintech and Digital Banking benchmark decreased by 0.5 points compared with the previous month.

Leading country

United Arab Emirates currently has the highest Fintech and Digital Banking benchmark among 15 countries with available data.

Leading city

Saint-Etienne, France is currently the highest-performing city for Fintech and Digital Banking.

Countries above the industry benchmark

9 of the 15 countries with available data currently perform above the overall Fintech and Digital Banking benchmark.

Fintech and Digital Banking


Fintech and Digital Banking NPS (Overall)

Last Month41.2-0.50 pts
6 Months Ago40.6+0.10 pts
12 Months Ago41.1-0.40 pts

Fintech and Digital Banking NPS Evolution (Overall)

Top markets this month for Fintech and Digital Banking

  • United Arab Emirates is currently benchmarked at 53.0 NPS.
  • Qatar is currently benchmarked at 45.0 NPS.
  • Spain is currently benchmarked at 44.6 NPS.

Biggest country movers this month for Fintech and Digital Banking

  • Qatar posts the strongest month-over-month gain at +2.0 pts.
  • Netherlands posts the weakest month-over-month change at -0.4 pts.

Fintech and Digital Banking NPS Benchmark Analysis

The Fintech and Digital Banking NPS benchmark stands at 40.7 for Sep 2026. The report compares 15 countries with available data and includes 33 months of benchmark history.

United Arab Emirates records the highest country benchmark at 53.0. The 23.0 points gap between the highest and lowest country benchmarks is substantial. A single overall benchmark may therefore hide materially different market conditions.

9 of 15 countries currently perform above the overall industry benchmark. Results are distributed relatively evenly around the reference point rather than being concentrated on one side.

Saint-Etienne, France is the strongest visible city benchmark at 59.0. This local result adds geographic context but should not be treated as proof that every organization in that market performs at the same level.

The Fintech and Digital Banking benchmark eased by 0.5 points this month. The change is limited and should not be treated as a lasting shift without confirmation from later periods.

With 33 months of history, the page provides more than a current snapshot. The longer series can be used to distinguish recurring direction from isolated monthly movement.

What This Means for Your Organization

  • Use 40.7 as the current sector reference, then adjust the comparison for the country and city in which the organization operates.
  • Where country dispersion is wide, use local market benchmarks instead of one global target across all operations.
  • Where country results are concentrated, focus more closely on city-level and organization-level differences.
  • Track multiple monthly periods before interpreting a recent movement as a lasting change in sector expectations.

Country Comparison — Fintech and Digital Banking

# Country NPS Δ vs 1M Δ vs 6M Δ vs 12M
1 Australia 37.9 n/a n/a n/a
2 Belgium 42.6 +0.30 pts n/a n/a
3 Canada 35.2 -0.30 pts +0.20 pts -1.00 pts
4 France 38.2 0.00 pts +1.80 pts +0.60 pts
5 Germany 42.5 -0.30 pts +0.10 pts -1.30 pts
6 Italy 42.9 -0.40 pts +0.80 pts +0.30 pts
7 Mexico 41.0 +0.20 pts n/a n/a
8 Netherlands 41.7 -0.40 pts n/a n/a
9 New Zealand 30.0 n/a n/a n/a
10 Portugal 40.7 -0.30 pts n/a n/a
11 Qatar 45.0 +2.00 pts n/a n/a
12 Singapore 32.0 n/a n/a n/a
13 Spain 44.6 +0.70 pts +1.30 pts +0.90 pts
14 United Arab Emirates 53.0 +0.50 pts n/a n/a
15 USA 41.7 -0.10 pts -0.40 pts -0.20 pts

Top 5 Cities — Fintech and Digital Banking

#CityNPS
1 Saint-Etienne (France) 59.0
2 Valencia (Spain) 58.0
3 Turin (Italy) 56.0
4 Abu Dhabi (United Arab Emirates) 55.0
5 Lyon (France) 54.0

Bottom 5 Cities — Fintech and Digital Banking

#CityNPS
1 Strasbourg (France) 26.0
2 Queenstown (New Zealand) 28.0
3 St. John's (Canada) 29.0
4 Dijon (France) 29.0
5 Christchurch (New Zealand) 29.0

Frequently asked questions about Fintech and Digital Banking

A good NPS in Fintech and Digital Banking should be judged against current sector benchmarks, not against a generic cross-industry number. This page gives you that sector-specific reference point.

Customer expectations can vary widely from one industry to another. An industry benchmark tells you whether your score is strong relative to comparable businesses, even when overall country averages look different.

Use the industry benchmark as the sector baseline, then review the linked country and city pages to understand where local markets are outperforming or underperforming that baseline.

What does this report deliver?

The NPS Index Report gives you a clear view of customer loyalty across the markets that matter. Each month we compile Net Promoter Score benchmarks for key industries and break them down by country, region, and city. You see your space at a glance. Then you see your context. That combination turns NPS from a single number into a decision tool. Trends become visible. Seasonality is obvious. Outliers no longer trick you.

This report is built for operators and analysts who need to act. You get clean monthly snapshots, directional movement, and variance indicators that highlight where to dig. Want to know if your 3-point dip is noise or a real shift? You will know. Need to brief the team with one chart per market plus a short narrative? Done. Use the benchmarks to set realistic targets, size the gap to leaders, and test if new initiatives are moving the needle.

Data History

  • From January 2024: Data is available for Canada and the United States.
  • From September 2025: Data collection expands to include France, Spain, Italy and Germany.
  • From June 2026: Data collection expands to include Mexico, Portugal, Netherlands, Belgium, United Arab Emirates and Qatar.
  • From September 2026: Data collection expands to include Singapore, Australia, and New-Zeland.

Methodology

npsBench aggregates publicly available customer ratings and reviews from supported sources, including Google, Tripadvisor and Yelp. Records are organized by business, location and industry, then cleaned and standardized to reduce duplicate listings, inconsistent categories and differences between review platforms.

A proprietary normalization methodology converts heterogeneous rating and review signals into a standardized benchmark designed for external market comparison. Automated processing and AI-assisted analysis support classification and quality control, while benchmark publication depends on sufficient market coverage.

Results are organized into monthly periods so organizations can compare current performance with historical trends across industries, countries and cities. Coverage and history vary by market, which is why each page displays the number of cities, industries, countries or months represented in the available report.

npsBench benchmarks provide external market context and should be used alongside, not as a replacement for, an organization’s own NPS survey and Voice of the Customer program. Learn more on our methodology and technology page.