NPS Benchmarks in Boise, USA

Latest benchmark period: July 2026

Data published: August 1, 2026

Boise, USA benchmark at a glance

The current NPS benchmark for Boise, USA is 28.4 for Jul 2026. The report includes 20 industry benchmarks and 31 months of available history.

20
industries compared
31
months analyzed
28.4
current benchmark
USA
national context

Coverage figures describe the number of markets and historical periods represented on this page. They are not a substitute for review-volume or survey-response sample sizes.

Key NPS Insights for Boise

Key findings calculated from the benchmark data shown on this page for Jul 2026.

Comparison with the national benchmark

Boise is currently 2.0 points below the USA benchmark.

National city ranking

Boise currently ranks 44 of 50 cities in USA with available benchmark data.

Leading local industry

Hotels and Resorts is currently the highest-performing industry in Boise.

Monthly trend

Boise’s NPS benchmark remained broadly stable compared with the previous month.

Boise

Boise NPS (Overall)

Last Month28.5-0.10 pts
6 Months Ago28.5-0.10 pts
12 Months Ago28.9-0.50 pts

Boise NPS Evolution (Overall)

Top sectors this month in Boise

  • Hotels and Resorts is currently benchmarked at 49.0 NPS.
  • B2B SaaS: Core Apps is currently benchmarked at 47.0 NPS.
  • Fintech and Digital Banking is currently benchmarked at 41.0 NPS.

Biggest sector movers this month in Boise

  • Supermarkets and Grocery is the fastest improver month over month at +1.0 pts.
  • Airlines is the sharpest decliner month over month at -2.0 pts.

Boise NPS Benchmark Analysis

The Boise NPS benchmark stands at 28.4 for Jul 2026. It is 2.0 points below the USA benchmark of 30.4.

Boise currently ranks 44th of 50 cities in USA with available data. The ranking provides relative market context but does not describe the performance of every organization in the city.

Hotels and Resorts is the highest-performing represented industry in Boise at 49.0. The 33.0 points gap between the highest and lowest local industry benchmarks is substantial. A single overall benchmark may therefore hide materially different market conditions.

Only 6 of 20 industries currently exceed the city-wide benchmark. Reaching or surpassing the benchmark therefore places a market within a relatively limited higher-performing group.

Month over month, the Boise benchmark changed only marginally. This makes the longer historical series more informative than the latest movement alone.

The report includes 31 months of benchmark history, giving the latest reading a meaningful long-term reference rather than presenting it in isolation.

What This Means for Your Organization

  • Use the difference between the city and USA benchmarks to determine whether local market context is strengthening or weakening the comparison.
  • Compare your organization with its local industry benchmark rather than relying only on the combined city average.
  • Treat city rankings as market context, not as evidence that every organization in the higher-ranked city performs equally well.
  • Use the historical series to confirm whether local movement persists before changing targets.

Industries Overview — Boise

# Industry NPS Δ vs 1M Δ vs 6M Δ vs 12M
1 Airlines 25.0 -2.00 pts -1.00 pts -2.00 pts
2 Apparel 27.0 0.00 pts -1.00 pts +1.00 pts
3 Automotive Dealers and Service 23.0 0.00 pts -1.00 pts -3.00 pts
4 B2B SaaS: Core Apps 47.0 +1.00 pts 0.00 pts 0.00 pts
5 Car Manufacturers 31.0 -1.00 pts -1.00 pts -6.00 pts
6 Consumer Electronics 22.0 -1.00 pts -1.00 pts -1.00 pts
7 Consumer Services 36.0 0.00 pts +2.00 pts +3.00 pts
8 Cosmetics and Beauty 28.0 -2.00 pts -2.00 pts 0.00 pts
9 Energy and Utilities 16.0 +1.00 pts +1.00 pts +1.00 pts
10 Entertainment and Streaming 17.0 0.00 pts -3.00 pts -3.00 pts
11 Fintech and Digital Banking 41.0 -2.00 pts 0.00 pts +1.00 pts
12 General Retail, Multicategory 25.0 0.00 pts 0.00 pts -2.00 pts
13 Hotels and Resorts 49.0 +1.00 pts +5.00 pts +6.00 pts
14 Internet Service Providers 23.0 +1.00 pts +3.00 pts +4.00 pts
15 Luxury Goods 37.0 +1.00 pts -1.00 pts -3.00 pts
16 Packaged Food and Beverage 18.0 -1.00 pts 0.00 pts 0.00 pts
17 Quick Service Restaurants 26.0 +1.00 pts +4.00 pts +3.00 pts
18 Restaurants, Full Service 28.0 0.00 pts -3.00 pts -4.00 pts
19 Sports Teams and Leagues 27.0 +1.00 pts -1.00 pts 0.00 pts
20 Supermarkets and Grocery 22.0 +1.00 pts -2.00 pts -4.00 pts

Continue exploring related benchmarks

Compare nearby geographies and sector pages to understand whether benchmark shifts come from the local market, the national context or the industry itself.

USA national benchmark
Country page
Hotels and Resorts benchmarks
Relevant industry benchmark
B2B SaaS: Core Apps benchmarks
Relevant industry benchmark
Fintech and Digital Banking benchmarks
Relevant industry benchmark
Luxury Goods benchmarks
Relevant industry benchmark
Albany benchmarks
Nearby city page
Annapolis benchmarks
Nearby city page
Atlanta benchmarks
Nearby city page

Frequently asked questions about Boise, USA

City-level benchmarks are useful because <strong>customer expectations</strong>, competition and review behavior can change sharply from one market to another. They offer a more actionable local reference than a national average alone.

Use it to assess whether your current NPS is locally competitive, then review the industry breakdown to see whether the gap comes from your market or your sector.

Not necessarily. A strong city benchmark means customer sentiment is strong in that local market overall. Your own business still needs to outperform that reference if you want to lead locally.

What does this report deliver?

The NPS Index Report gives you a clear view of customer loyalty across the markets that matter. Each month we compile Net Promoter Score benchmarks for key industries and break them down by country, region, and city. You see your space at a glance. Then you see your context. That combination turns NPS from a single number into a decision tool. Trends become visible. Seasonality is obvious. Outliers no longer trick you.

This report is built for operators and analysts who need to act. You get clean monthly snapshots, directional movement, and variance indicators that highlight where to dig. Want to know if your 3-point dip is noise or a real shift? You will know. Need to brief the team with one chart per market plus a short narrative? Done. Use the benchmarks to set realistic targets, size the gap to leaders, and test if new initiatives are moving the needle.

Data History

  • From January 2024: Data is available for Canada and the United States.
  • From September 2025: Data collection expands to include France, Spain, Italy and Germany.
  • From June 2026: Data collection expands to include Mexico, Portugal, Netherlands, Belgium, United Arab Emirates and Qatar.
  • From September 2026: Data collection expands to include Singapore, Australia, and New-Zeland.

Methodology

npsBench aggregates publicly available customer ratings and reviews from supported sources, including Google, Tripadvisor and Yelp. Records are organized by business, location and industry, then cleaned and standardized to reduce duplicate listings, inconsistent categories and differences between review platforms.

A proprietary normalization methodology converts heterogeneous rating and review signals into a standardized benchmark designed for external market comparison. Automated processing and AI-assisted analysis support classification and quality control, while benchmark publication depends on sufficient market coverage.

Results are organized into monthly periods so organizations can compare current performance with historical trends across industries, countries and cities. Coverage and history vary by market, which is why each page displays the number of cities, industries, countries or months represented in the available report.

npsBench benchmarks provide external market context and should be used alongside, not as a replacement for, an organization’s own NPS survey and Voice of the Customer program. Learn more on our methodology and technology page.

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