NPS Benchmarks in Santa Fe, USA

Latest benchmark period: July 2026

Data published: August 1, 2026

Santa Fe, USA benchmark at a glance

The current NPS benchmark for Santa Fe, USA is 30.9 for Jul 2026. The report includes 20 industry benchmarks and 31 months of available history.

20
industries compared
31
months analyzed
30.9
current benchmark
USA
national context

Coverage figures describe the number of markets and historical periods represented on this page. They are not a substitute for review-volume or survey-response sample sizes.

Key NPS Insights for Santa Fe

Key findings calculated from the benchmark data shown on this page for Jul 2026.

Monthly trend

Santa Fe’s NPS benchmark increased by 0.3 points compared with the previous month.

Comparison with the national benchmark

Santa Fe is currently 0.5 points above the USA benchmark.

National city ranking

Santa Fe currently ranks 19 of 50 cities in USA with available benchmark data.

Leading local industry

Luxury Goods is currently the highest-performing industry in Santa Fe.

Santa Fe

Santa Fe NPS (Overall)

Last Month30.6+0.30 pts
6 Months Ago30.90.00 pts
12 Months Ago30.8+0.10 pts

Santa Fe NPS Evolution (Overall)

Top sectors this month in Santa Fe

  • Luxury Goods is currently benchmarked at 51.0 NPS.
  • Hotels and Resorts is currently benchmarked at 44.0 NPS.
  • Fintech and Digital Banking is currently benchmarked at 42.0 NPS.

Biggest sector movers this month in Santa Fe

  • Supermarkets and Grocery is the fastest improver month over month at +2.0 pts.
  • Automotive Dealers and Service is the sharpest decliner month over month at -1.0 pts.

Santa Fe NPS Benchmark Analysis

The Santa Fe NPS benchmark stands at 30.9 for Jul 2026. It is close to the USA benchmark of 30.4, indicating limited separation between the local and national references.

Santa Fe currently ranks 19th of 50 cities in USA with available data. The ranking provides relative market context but does not describe the performance of every organization in the city.

Luxury Goods is the highest-performing represented industry in Santa Fe at 51.0. The 36.0 points gap between the highest and lowest local industry benchmarks is substantial. A single overall benchmark may therefore hide materially different market conditions.

8 of 20 industries currently perform above the city-wide benchmark. Results are distributed relatively evenly around the reference point rather than being concentrated on one side.

The Santa Fe benchmark edged up by 0.3 points this month. The movement is positive but remains small enough to interpret alongside the longer trend.

With 31 months of history, the page provides more than a current snapshot. The longer series can be used to distinguish recurring direction from isolated monthly movement.

What This Means for Your Organization

  • Use the difference between the city and USA benchmarks to determine whether local market context is strengthening or weakening the comparison.
  • Compare your organization with its local industry benchmark rather than relying only on the combined city average.
  • Treat city rankings as market context, not as evidence that every organization in the higher-ranked city performs equally well.
  • Use the historical series to confirm whether local movement persists before changing targets.

Industries Overview — Santa Fe

# Industry NPS Δ vs 1M Δ vs 6M Δ vs 12M
1 Airlines 29.0 +1.00 pts 0.00 pts +1.00 pts
2 Apparel 33.0 +1.00 pts +6.00 pts +7.00 pts
3 Automotive Dealers and Service 28.0 -1.00 pts -3.00 pts -4.00 pts
4 B2B SaaS: Core Apps 40.0 0.00 pts -3.00 pts -6.00 pts
5 Car Manufacturers 32.0 +1.00 pts 0.00 pts -1.00 pts
6 Consumer Electronics 27.0 -1.00 pts -4.00 pts -4.00 pts
7 Consumer Services 32.0 0.00 pts -2.00 pts +1.00 pts
8 Cosmetics and Beauty 25.0 +1.00 pts +1.00 pts 0.00 pts
9 Energy and Utilities 15.0 -1.00 pts -1.00 pts -1.00 pts
10 Entertainment and Streaming 27.0 0.00 pts -1.00 pts -2.00 pts
11 Fintech and Digital Banking 42.0 +2.00 pts +3.00 pts +4.00 pts
12 General Retail, Multicategory 32.0 +1.00 pts 0.00 pts 0.00 pts
13 Hotels and Resorts 44.0 0.00 pts -4.00 pts -3.00 pts
14 Internet Service Providers 23.0 +1.00 pts +4.00 pts +4.00 pts
15 Luxury Goods 51.0 -1.00 pts +2.00 pts +3.00 pts
16 Packaged Food and Beverage 22.0 -1.00 pts -1.00 pts -2.00 pts
17 Quick Service Restaurants 30.0 0.00 pts +2.00 pts +5.00 pts
18 Restaurants, Full Service 28.0 +1.00 pts -3.00 pts -2.00 pts
19 Sports Teams and Leagues 28.0 0.00 pts 0.00 pts -1.00 pts
20 Supermarkets and Grocery 29.0 +2.00 pts +3.00 pts +3.00 pts

Continue exploring related benchmarks

Compare nearby geographies and sector pages to understand whether benchmark shifts come from the local market, the national context or the industry itself.

USA national benchmark
Country page
Luxury Goods benchmarks
Relevant industry benchmark
Hotels and Resorts benchmarks
Relevant industry benchmark
Fintech and Digital Banking benchmarks
Relevant industry benchmark
B2B SaaS: Core Apps benchmarks
Relevant industry benchmark
Albany benchmarks
Nearby city page
Annapolis benchmarks
Nearby city page
Atlanta benchmarks
Nearby city page

Frequently asked questions about Santa Fe, USA

City-level benchmarks are useful because <strong>customer expectations</strong>, competition and review behavior can change sharply from one market to another. They offer a more actionable local reference than a national average alone.

Use it to assess whether your current NPS is locally competitive, then review the industry breakdown to see whether the gap comes from your market or your sector.

Not necessarily. A strong city benchmark means customer sentiment is strong in that local market overall. Your own business still needs to outperform that reference if you want to lead locally.

What does this report deliver?

The NPS Index Report gives you a clear view of customer loyalty across the markets that matter. Each month we compile Net Promoter Score benchmarks for key industries and break them down by country, region, and city. You see your space at a glance. Then you see your context. That combination turns NPS from a single number into a decision tool. Trends become visible. Seasonality is obvious. Outliers no longer trick you.

This report is built for operators and analysts who need to act. You get clean monthly snapshots, directional movement, and variance indicators that highlight where to dig. Want to know if your 3-point dip is noise or a real shift? You will know. Need to brief the team with one chart per market plus a short narrative? Done. Use the benchmarks to set realistic targets, size the gap to leaders, and test if new initiatives are moving the needle.

Data History

  • From January 2024: Data is available for Canada and the United States.
  • From September 2025: Data collection expands to include France, Spain, Italy and Germany.
  • From June 2026: Data collection expands to include Mexico, Portugal, Netherlands, Belgium, United Arab Emirates and Qatar.
  • From September 2026: Data collection expands to include Singapore, Australia, and New-Zeland.

Methodology

npsBench aggregates publicly available customer ratings and reviews from supported sources, including Google, Tripadvisor and Yelp. Records are organized by business, location and industry, then cleaned and standardized to reduce duplicate listings, inconsistent categories and differences between review platforms.

A proprietary normalization methodology converts heterogeneous rating and review signals into a standardized benchmark designed for external market comparison. Automated processing and AI-assisted analysis support classification and quality control, while benchmark publication depends on sufficient market coverage.

Results are organized into monthly periods so organizations can compare current performance with historical trends across industries, countries and cities. Coverage and history vary by market, which is why each page displays the number of cities, industries, countries or months represented in the available report.

npsBench benchmarks provide external market context and should be used alongside, not as a replacement for, an organization’s own NPS survey and Voice of the Customer program. Learn more on our methodology and technology page.

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