Leading city
Toronto currently has the highest benchmark among 13 cities in Canada with available data.
Canada benchmark at a glance
The current NPS benchmark for Canada is 29.1 for Jul 2026. This page compares 13 cities, 20 industries and 31 months of available history.
13
cities covered
20
industries compared
31
months analyzed
29.1
current benchmark
Coverage figures describe the number of markets and historical periods represented on this page. They are not a substitute for review-volume or survey-response sample sizes.
Key NPS Insights for Canada
Key findings calculated from the benchmark data shown on this page for Jul 2026.
Leading industry
Hotels and Resorts is currently the highest-performing industry in Canada.
Cities above the national benchmark
7 of the 13 cities with available data currently perform above the Canada benchmark.
Monthly trend
Canada’s NPS benchmark remained broadly stable compared with the previous month.
Canada
Canada NPS (Overall)
| Last Month | 29.1 | 0.00 pts |
| 6 Months Ago | 29.3 | -0.20 pts |
| 12 Months Ago | 29.1 | 0.00 pts |
Canada NPS Evolution (Overall)
Top markets this month in Canada
- Toronto is currently at 32.3 NPS.
- Quebec City is currently at 32.0 NPS.
- Montreal is currently at 31.5 NPS.
Biggest movers this month in Canada
- Regina shows the strongest month-over-month gain at +0.4 pts.
- Fredericton shows the weakest month-over-month move at -0.3 pts.
Canada NPS Benchmark Analysis
The Canada NPS benchmark stands at 29.1 for Jul 2026. It provides a national reference across 13 cities with available benchmark data.
Toronto records the highest visible city benchmark at 32.3. A 6.6 points spread separates the strongest and weakest city benchmarks, indicating noticeable but not extreme variation.
7 of 13 cities currently perform above the national benchmark. Results are distributed relatively evenly around the reference point rather than being concentrated on one side.
Hotels and Resorts is the highest-performing represented industry at 43.2. This is 14.1 points above the national benchmark. The result shows why a national average should be combined with sector context before setting targets.
Month over month, the Canada benchmark changed only marginally. This makes the longer historical series more informative than the latest movement alone.
With 31 months of history, the page provides more than a current snapshot. The longer series can be used to distinguish recurring direction from isolated monthly movement.
What This Means for Your Organization
- Use 29.1 as the current national context, not as a universal target for every sector or location.
- Compare your operating city with the national distribution before concluding that an organizational gap is company-specific.
- Set targets against the relevant industry as well as the country average, because sector expectations can materially change what counts as strong performance.
- Review several monthly updates before changing strategic targets in response to one short-term movement.
Canada's Cities Overview — All Industries combined
| # | City | NPS | Δ vs 1M | Δ vs 6M | Δ vs 12M |
|---|---|---|---|---|---|
| 1 | Calgary | 29.4 | +0.40 pts | +0.20 pts | -0.40 pts |
| 2 | Charlottetown | 27.2 | -0.20 pts | -0.20 pts | -0.30 pts |
| 3 | Edmonton | 30.0 | +0.20 pts | +0.30 pts | +0.50 pts |
| 4 | Fredericton | 27.3 | -0.30 pts | -0.70 pts | -0.30 pts |
| 5 | Halifax | 28.8 | 0.00 pts | -0.10 pts | +0.50 pts |
| 6 | Montreal | 31.5 | +0.10 pts | -0.60 pts | -0.20 pts |
| 7 | Ottawa | 31.0 | +0.30 pts | -1.10 pts | -1.70 pts |
| 8 | Quebec City | 32.0 | -0.10 pts | -0.70 pts | +0.60 pts |
| 9 | Regina | 26.1 | +0.40 pts | +0.90 pts | +1.10 pts |
| 10 | St. John's | 26.8 | +0.20 pts | +0.10 pts | +0.10 pts |
| 11 | Toronto | 32.3 | +0.10 pts | -0.20 pts | -0.10 pts |
| 12 | Vancouver | 30.6 | -0.30 pts | -0.70 pts | -0.70 pts |
| 13 | Winnipeg | 25.7 | -0.30 pts | +0.50 pts | +0.60 pts |
Industries Overview — Canada (All Cities Combined)
| # | Industry | NPS | Δ vs 1M | Δ vs 6M | Δ vs 12M |
|---|---|---|---|---|---|
| 1 | Airlines | 27.5 | -0.30 pts | 0.00 pts | +0.50 pts |
| 2 | Apparel | 24.4 | +0.10 pts | -0.20 pts | -0.40 pts |
| 3 | Automotive Dealers and Service | 27.6 | -0.20 pts | -0.80 pts | -1.90 pts |
| 4 | B2B SaaS: Core Apps | 41.9 | +0.70 pts | +1.20 pts | +2.40 pts |
| 5 | Car Manufacturers | 30.5 | +0.30 pts | -1.70 pts | -1.30 pts |
| 6 | Consumer Electronics | 25.2 | 0.00 pts | -0.20 pts | +1.00 pts |
| 7 | Consumer Services | 31.3 | 0.00 pts | -0.20 pts | +0.20 pts |
| 8 | Cosmetics and Beauty | 30.6 | 0.00 pts | -1.00 pts | -0.60 pts |
| 9 | Energy and Utilities | 15.7 | -0.20 pts | -0.50 pts | -0.30 pts |
| 10 | Entertainment and Streaming | 24.4 | -0.10 pts | +0.50 pts | -0.10 pts |
| 11 | Fintech and Digital Banking | 35.4 | +0.20 pts | +0.20 pts | -0.80 pts |
| 12 | General Retail, Multicategory | 31.1 | +0.40 pts | +1.30 pts | +1.30 pts |
| 13 | Hotels and Resorts | 43.2 | -0.50 pts | -0.40 pts | +0.50 pts |
| 14 | Internet Service Providers | 19.4 | -0.10 pts | -0.60 pts | -0.50 pts |
| 15 | Luxury Goods | 37.7 | +0.50 pts | -0.90 pts | -0.30 pts |
| 16 | Packaged Food and Beverage | 22.4 | 0.00 pts | +0.10 pts | +0.90 pts |
| 17 | Quick Service Restaurants | 25.5 | -0.40 pts | +0.20 pts | -0.50 pts |
| 18 | Restaurants, Full Service | 32.1 | +0.20 pts | +0.40 pts | +1.20 pts |
| 19 | Sports Teams and Leagues | 29.0 | -0.20 pts | -1.20 pts | -0.80 pts |
| 20 | Supermarkets and Grocery | 27.1 | +0.40 pts | +0.30 pts | -1.10 pts |
Continue exploring related benchmarks
Compare nearby geographies and sector pages to understand whether benchmark shifts come from the local market, the national context or the industry itself.
Frequently asked questions about Canada
A good NPS depends on the industry, but this country page gives you the national baseline for the latest month so you can compare your own score against an up-to-date market reference.
City scores can diverge because of local competition, service consistency, customer mix, review volume and seasonal demand patterns. That is why country-level and city-level views should be read together.
Start with the country to understand market context, then check the industry table to see whether your sector typically overperforms or underperforms the national average.