Comparison with the national benchmark
Toronto is currently 3.2 points above the Canada benchmark.
Toronto, Canada benchmark at a glance
The current NPS benchmark for Toronto, Canada is 32.3 for Jul 2026. The report includes 20 industry benchmarks and 31 months of available history.
20
industries compared
31
months analyzed
32.3
current benchmark
Canada
national context
Coverage figures describe the number of markets and historical periods represented on this page. They are not a substitute for review-volume or survey-response sample sizes.
Key NPS Insights for Toronto
Key findings calculated from the benchmark data shown on this page for Jul 2026.
National city ranking
Toronto currently ranks 1 of 13 cities in Canada with available benchmark data.
Leading local industry
B2B SaaS: Core Apps is currently the highest-performing industry in Toronto.
Monthly trend
Toronto’s NPS benchmark remained broadly stable compared with the previous month.
Toronto
Toronto NPS (Overall)
| Last Month | 32.2 | +0.10 pts |
| 6 Months Ago | 32.5 | -0.20 pts |
| 12 Months Ago | 32.4 | -0.10 pts |
Toronto NPS Evolution (Overall)
Top sectors this month in Toronto
- B2B SaaS: Core Apps is currently benchmarked at 60.0 NPS.
- Luxury Goods is currently benchmarked at 45.0 NPS.
- Cosmetics and Beauty is currently benchmarked at 43.0 NPS.
Biggest sector movers this month in Toronto
- Car Manufacturers is the fastest improver month over month at +2.0 pts.
- Hotels and Resorts is the sharpest decliner month over month at -3.0 pts.
Toronto NPS Benchmark Analysis
The Toronto NPS benchmark stands at 32.3 for Jul 2026. It is 3.2 points above the Canada benchmark of 29.1.
Toronto currently ranks 1st of 13 cities in Canada with available data. The ranking provides relative market context but does not describe the performance of every organization in the city.
B2B SaaS: Core Apps is the highest-performing represented industry in Toronto at 60.0. The 43.0 points gap between the highest and lowest local industry benchmarks is substantial. A single overall benchmark may therefore hide materially different market conditions.
Only 6 of 20 industries currently exceed the city-wide benchmark. Reaching or surpassing the benchmark therefore places a market within a relatively limited higher-performing group.
The Toronto benchmark remained broadly stable compared with the previous month. One stable reading is useful context, but several periods are needed before concluding that performance has settled at a lasting level.
With 31 months of history, the page provides more than a current snapshot. The longer series can be used to distinguish recurring direction from isolated monthly movement.
What This Means for Your Organization
- Use the difference between the city and Canada benchmarks to determine whether local market context is strengthening or weakening the comparison.
- Compare your organization with its local industry benchmark rather than relying only on the combined city average.
- Treat city rankings as market context, not as evidence that every organization in the higher-ranked city performs equally well.
- Use the historical series to confirm whether local movement persists before changing targets.
Industries Overview — Toronto
| # | Industry | NPS | Δ vs 1M | Δ vs 6M | Δ vs 12M |
|---|---|---|---|---|---|
| 1 | Airlines | 25.0 | -1.00 pts | -1.00 pts | -2.00 pts |
| 2 | Apparel | 27.0 | +1.00 pts | +2.00 pts | +1.00 pts |
| 3 | Automotive Dealers and Service | 32.0 | 0.00 pts | +1.00 pts | +1.00 pts |
| 4 | B2B SaaS: Core Apps | 60.0 | +1.00 pts | +8.00 pts | +10.00 pts |
| 5 | Car Manufacturers | 38.0 | +2.00 pts | 0.00 pts | +2.00 pts |
| 6 | Consumer Electronics | 28.0 | -1.00 pts | -1.00 pts | +1.00 pts |
| 7 | Consumer Services | 32.0 | 0.00 pts | -6.00 pts | -6.00 pts |
| 8 | Cosmetics and Beauty | 43.0 | +2.00 pts | +4.00 pts | +6.00 pts |
| 9 | Energy and Utilities | 17.0 | 0.00 pts | 0.00 pts | 0.00 pts |
| 10 | Entertainment and Streaming | 27.0 | +1.00 pts | +1.00 pts | +1.00 pts |
| 11 | Fintech and Digital Banking | 34.0 | -1.00 pts | -1.00 pts | -4.00 pts |
| 12 | General Retail, Multicategory | 32.0 | -2.00 pts | -2.00 pts | -1.00 pts |
| 13 | Hotels and Resorts | 41.0 | -3.00 pts | -4.00 pts | -3.00 pts |
| 14 | Internet Service Providers | 21.0 | 0.00 pts | 0.00 pts | 0.00 pts |
| 15 | Luxury Goods | 45.0 | +2.00 pts | -4.00 pts | -4.00 pts |
| 16 | Packaged Food and Beverage | 23.0 | 0.00 pts | +1.00 pts | +2.00 pts |
| 17 | Quick Service Restaurants | 28.0 | -1.00 pts | -3.00 pts | -2.00 pts |
| 18 | Restaurants, Full Service | 31.0 | +1.00 pts | +2.00 pts | +1.00 pts |
| 19 | Sports Teams and Leagues | 30.0 | -1.00 pts | -4.00 pts | -5.00 pts |
| 20 | Supermarkets and Grocery | 31.0 | +1.00 pts | +2.00 pts | -1.00 pts |
Continue exploring related benchmarks
Compare nearby geographies and sector pages to understand whether benchmark shifts come from the local market, the national context or the industry itself.
Frequently asked questions about Toronto, Canada
City-level benchmarks are useful because <strong>customer expectations</strong>, competition and review behavior can change sharply from one market to another. They offer a more actionable local reference than a national average alone.
Use it to assess whether your current NPS is locally competitive, then review the industry breakdown to see whether the gap comes from your market or your sector.
Not necessarily. A strong city benchmark means customer sentiment is strong in that local market overall. Your own business still needs to outperform that reference if you want to lead locally.