Customer experience
in St. John's.

Explore the current benchmark, follow its history and compare the markets behind the score.

October 2026 snapshot Updated monthly
Reporting periodOctober 2026
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St. John's benchmark27.5Current month
vs Canada-1.7 ptsNational benchmark: 29.2
6-month change+0.6 ptsCompared with April 2026
12-month change+0.9 ptsCompared with October 2025

Standardized benchmarks derived from public reviews. Changes are expressed in points; N/A means a comparison value is unavailable.

The longer view

How the benchmark is moving.

Read the monthly change alongside the longer trend.

St. John'sCanada

Monthly benchmark points through October 2026. N/A means no available data.

View monthly values
Monthly benchmark values
MonthSt. John'sCanada
Jan 202427.129.2
Feb 202426.829.2
Mar 202426.729.1
Apr 202426.829.2
May 202426.729.2
Jun 202426.529.1
Jul 202426.429.2
Aug 202426.429.3
Sep 202426.129.2
Oct 202426.229.2
Nov 202426.229.2
Dec 202426.129.2
Jan 202526.229.2
Feb 202526.229.2
Mar 202526.229.1
Apr 202526.329.2
May 202526.629.1
Jun 202526.529.1
Jul 202526.729.1
Aug 202526.629.2
Sep 202526.729.1
Oct 202526.629.1
Nov 202526.829.3
Dec 202526.829.3
Jan 202626.729.3
Feb 202626.429.2
Mar 202626.429.1
Apr 202626.929.1
May 202626.629.1
Jun 202626.629.1
Jul 202626.829.1
Aug 202627.029.1
Sep 202627.329.2
Oct 202627.529.2
Compare the market

Your industry, in St. John's.

Select a column heading to sort. Changes are expressed in benchmark points.

Your industry, in St. John's. October 2026
Airlines 27.0-0.5 pts+1.0 pts+1.0 pts
Apparel 21.0-3.5 pts0.0 pts-4.0 pts
Automotive Dealers and Service 22.0-5.7 pts0.0 pts-5.0 pts
B2B SaaS: Core Apps 46.0+3.7 pts+1.0 pts+11.0 pts
Car Manufacturers 28.0-2.4 pts+1.0 pts+1.0 pts
Consumer Electronics 23.0-2.4 pts-1.0 pts0.0 pts
Consumer Services 41.0+9.6 pts+1.0 pts+12.0 pts
Cosmetics and Beauty 26.0-4.6 pts-1.0 pts-2.0 pts
Energy and Utilities 14.0-2.1 pts0.0 pts-2.0 pts
Entertainment and Streaming 19.0-5.4 pts-1.0 pts-4.0 pts
Fintech and Digital Banking 29.0-5.8 pts0.0 pts-3.0 pts
General Retail, Multicategory 27.0-4.0 pts0.0 pts-1.0 pts
Hotels and Resorts 39.0-4.0 pts-1.0 pts0.0 pts
Internet Service Providers 21.0+1.4 pts0.0 pts+3.0 pts
Luxury Goods 27.0-11.2 pts+1.0 pts+1.0 pts
Packaged Food and Beverage 24.0+1.5 pts0.0 pts+1.0 pts
Quick Service Restaurants 26.0+0.4 pts0.0 pts+4.0 pts
Restaurants, Full Service 31.0-1.8 pts0.0 pts-1.0 pts
Sports Teams and Leagues 36.0+6.8 pts+2.0 pts+6.0 pts
Supermarkets and Grocery 22.0-4.5 pts0.0 pts0.0 pts

October 2026 snapshot. Missing comparisons are marked N/A. Links open the overall geographic or industry report.

What the data tells us

St. John's benchmark analysis.

October 2026 · Calculated from the available benchmark data.

Top sectors this month in St. John's

  • B2B SaaS: Core Apps is currently benchmarked at 46.0.
  • Consumer Services is currently benchmarked at 41.0.
  • Hotels and Resorts is currently benchmarked at 39.0.

Biggest sector movers this month

  • Sports Teams and Leagues records the largest month-over-month gain at +2.0 pts.
  • Hotels and Resorts, Cosmetics and Beauty, Consumer Electronics and 1 others share the largest month-over-month decline at -1.0 pts.

Based on 20 of 20 industries with data in both months. Changes are rounded to one decimal place.

Moving up this month

The St. John's benchmark stands at 27.5 for October 2026. It is 1.7 points below the Canada benchmark of 29.2. The national benchmark includes this city.

St. John's ranks 10 out of 13 cities in Canada, using scores rounded to one decimal place. This is relative market context, not evidence of how every organization in the city performs.

B2B SaaS: Core Apps has the highest benchmark at 46.0. Across the industries represented, scores range from 14.0 to 46.0 — a spread of 32.0 points. Use this range alongside the overall average when comparing markets.

7 of 20 industries are above the St. John's benchmark; 13 are below it and 0 are level with it, to one decimal place. These counts describe the distribution of markets, not the proportion of satisfied customers.

The St. John's benchmark moved from 27.3 to 27.5, a month-over-month change of +0.2 pts. Review several periods before interpreting this as a lasting shift; changes in market coverage can also affect the aggregate.

This report contains 34 monthly observations from January 2024 through October 2026. There are no missing months within that interval. Use the historical series to put the latest movement in context.

Behind the numbers

A benchmark with context.

These standardized benchmarks are derived from public customer reviews. They complement your own NPS survey; they are not direct survey results.

Explore our methodology ↗

About this snapshot

Benchmark period: October 2026

Coverage and history vary by market. No data after the current month is included. A missing value is not a zero score.