Top markets this month in Spain
- Barcelona is currently benchmarked at 36.0.
- Valencia is currently benchmarked at 34.1.
- Malaga is currently benchmarked at 32.6.
Customer experience
in Spain.
Explore the current benchmark, follow its history and compare the markets behind the score.
October 2026 snapshot Updated monthly
Spain benchmark31.6Current month
Monthly change0.0 ptsCompared with the previous month
6-month change0.0 ptsCompared with April 2026
12-month change+0.2 ptsCompared with October 2025
Standardized benchmarks derived from public reviews. Changes are expressed in points; N/A means a comparison value is unavailable.
The longer view
How the benchmark is moving.
Read the monthly change alongside the longer trend.
Monthly benchmark points through October 2026. N/A means no available data.
View monthly values
| Month | Spain |
|---|---|
| Sep 2025 | 31.4 |
| Oct 2025 | 31.4 |
| Nov 2025 | 31.5 |
| Dec 2025 | 31.7 |
| Jan 2026 | 31.6 |
| Feb 2026 | 31.7 |
| Mar 2026 | 31.7 |
| Apr 2026 | 31.6 |
| May 2026 | 31.6 |
| Jun 2026 | 31.6 |
| Jul 2026 | 31.5 |
| Aug 2026 | 31.5 |
| Sep 2026 | 31.6 |
| Oct 2026 | 31.6 |
Compare the market
Compare cities in Spain.
Select a column heading to sort. Changes are expressed in benchmark points.
| Barcelona | 36.0 | -0.3 pts | +1.5 pts | +2.3 pts |
|---|---|---|---|---|
| Bilbao | 30.7 | +0.1 pts | -0.3 pts | 0.0 pts |
| Las Palmas de Gran Canaria | 31.6 | +0.7 pts | +1.1 pts | +0.7 pts |
| Madrid | 32.5 | +0.1 pts | -0.3 pts | -0.2 pts |
| Malaga | 32.6 | -0.1 pts | -0.5 pts | +0.4 pts |
| Murcia | 29.1 | +0.4 pts | +0.1 pts | +0.2 pts |
| Palma | 30.6 | 0.0 pts | -0.6 pts | -0.8 pts |
| Seville | 30.8 | +0.1 pts | -0.7 pts | -0.7 pts |
| Valencia | 34.1 | -0.2 pts | +0.2 pts | +0.4 pts |
| Valladolid | 29.8 | +0.1 pts | +0.7 pts | +0.5 pts |
| Zaragoza | 30.5 | 0.0 pts | -1.0 pts | -0.6 pts |
October 2026 snapshot. Missing comparisons are marked N/A. Links open the overall geographic or industry report.
Compare the market
Find your industry in Spain.
Select a column heading to sort. Changes are expressed in benchmark points.
| Airlines | 30.2 | +0.1 pts | +0.1 pts | +0.7 pts |
|---|---|---|---|---|
| Apparel | 27.5 | -0.4 pts | -1.1 pts | -0.2 pts |
| Automotive Dealers and Service | 32.4 | +0.2 pts | -0.2 pts | +0.3 pts |
| B2B SaaS: Core Apps | 43.0 | +0.5 pts | +1.3 pts | +1.3 pts |
| Car Manufacturers | 36.8 | +0.3 pts | +1.4 pts | +2.6 pts |
| Consumer Electronics | 29.3 | +0.2 pts | +0.4 pts | +0.3 pts |
| Consumer Services | 30.4 | +0.3 pts | -0.5 pts | -1.8 pts |
| Cosmetics and Beauty | 33.9 | -0.1 pts | +0.3 pts | +1.0 pts |
| Energy and Utilities | 16.4 | 0.0 pts | -0.4 pts | +0.1 pts |
| Entertainment and Streaming | 26.6 | -0.4 pts | -0.1 pts | +1.1 pts |
| Fintech and Digital Banking | 44.8 | +0.2 pts | +1.2 pts | +0.3 pts |
| General Retail, Multicategory | 28.8 | +0.3 pts | +0.6 pts | +0.3 pts |
| Hotels and Resorts | 44.6 | +0.1 pts | -1.2 pts | -2.4 pts |
| Internet Service Providers | 21.2 | +0.1 pts | +0.1 pts | -0.1 pts |
| Luxury Goods | 46.4 | +0.1 pts | -0.6 pts | +1.5 pts |
| Packaged Food and Beverage | 20.5 | 0.0 pts | -0.3 pts | -1.0 pts |
| Quick Service Restaurants | 30.1 | +0.3 pts | +0.7 pts | +1.7 pts |
| Restaurants, Full Service | 31.9 | +0.1 pts | -0.2 pts | -0.7 pts |
| Sports Teams and Leagues | 30.6 | +0.1 pts | -0.3 pts | -0.4 pts |
| Supermarkets and Grocery | 27.5 | -0.1 pts | -0.6 pts | -0.3 pts |
October 2026 snapshot. Missing comparisons are marked N/A. Links open the overall geographic or industry report.
What the data tells us
Spain benchmark analysis.
October 2026 · Calculated from the available benchmark data.
Biggest city movers this month
- Las Palmas de Gran Canaria records the largest month-over-month gain at +0.7 pts.
- Barcelona records the largest month-over-month decline at -0.3 pts.
Based on 11 of 11 cities with data in both months. Changes are rounded to one decimal place.
Stable this month
The Spain benchmark stands at 31.6 for October 2026. It provides a reference across 11 cities with available data.
Barcelona has the highest benchmark at 36.0. Across the cities represented, scores range from 29.1 to 36.0 — a spread of 6.9 points. Use this range alongside the overall average when comparing markets.
4 of 11 cities are above the Spain benchmark; 6 are below it and 1 is level with it, to one decimal place. These counts describe the distribution of markets, not the proportion of satisfied customers.
Luxury Goods has the highest industry benchmark at 46.4, 14.8 points above the overall reference. Sector context helps distinguish industry expectations from the combined national result.
The Spain benchmark is unchanged from the previous month to one decimal place. One stable reading does not establish a lasting trend.
This report contains 14 monthly observations from September 2025 through October 2026. There are no missing months within that interval. Use the historical series to put the latest movement in context.
Keep exploring
Another perspective on your market.
Behind the numbers
A benchmark with context.
These standardized benchmarks are derived from public customer reviews. They complement your own NPS survey; they are not direct survey results.
Explore our methodology ↗About this snapshot
Benchmark period: October 2026
Coverage and history vary by market. No data after the current month is included. A missing value is not a zero score.