NPS Benchmarks in Madrid, Spain

Latest benchmark period: July 2026

Data published: August 1, 2026

Madrid, Spain benchmark at a glance

The current NPS benchmark for Madrid, Spain is 32.6 for Jul 2026. The report includes 20 industry benchmarks and 11 months of available history.

20
industries compared
11
months analyzed
32.6
current benchmark
Spain
national context

Coverage figures describe the number of markets and historical periods represented on this page. They are not a substitute for review-volume or survey-response sample sizes.

Key NPS Insights for Madrid

Key findings calculated from the benchmark data shown on this page for Jul 2026.

Monthly trend

Madrid’s NPS benchmark decreased by 0.2 points compared with the previous month.

Comparison with the national benchmark

Madrid is currently 1.1 points above the Spain benchmark.

National city ranking

Madrid currently ranks 4 of 11 cities in Spain with available benchmark data.

Leading local industry

Fintech and Digital Banking is currently the highest-performing industry in Madrid.

Madrid

Madrid NPS (Overall)

Last Month32.8-0.20 pts
6 Months Ago32.9-0.30 pts
12 Months AgoN/An/a

Madrid NPS Evolution (Overall)

Top sectors this month in Madrid

  • Fintech and Digital Banking is currently benchmarked at 49.0 NPS.
  • Luxury Goods is currently benchmarked at 49.0 NPS.
  • Hotels and Resorts is currently benchmarked at 46.0 NPS.

Biggest sector movers this month in Madrid

  • Consumer Electronics is the fastest improver month over month at +2.0 pts.
  • Luxury Goods is the sharpest decliner month over month at -3.0 pts.

Madrid NPS Benchmark Analysis

The Madrid NPS benchmark stands at 32.6 for Jul 2026. It is 1.1 points above the Spain benchmark of 31.5.

Madrid currently ranks 4th of 11 cities in Spain with available data. The ranking provides relative market context but does not describe the performance of every organization in the city.

Fintech and Digital Banking is the highest-performing represented industry in Madrid at 49.0. The 30.0 points gap between the highest and lowest local industry benchmarks is substantial. A single overall benchmark may therefore hide materially different market conditions.

9 of 20 industries currently perform above the city-wide benchmark. Results are distributed relatively evenly around the reference point rather than being concentrated on one side.

The Madrid benchmark eased by 0.2 points this month. The change is limited and should not be treated as a lasting shift without confirmation from later periods.

The report currently includes 11 months of history. This supports an initial directional comparison, although the series is still developing.

What This Means for Your Organization

  • Use the difference between the city and Spain benchmarks to determine whether local market context is strengthening or weakening the comparison.
  • Compare your organization with its local industry benchmark rather than relying only on the combined city average.
  • Treat city rankings as market context, not as evidence that every organization in the higher-ranked city performs equally well.
  • Use the historical series to confirm whether local movement persists before changing targets.

Industries Overview — Madrid

# Industry NPS Δ vs 1M Δ vs 6M Δ vs 12M
1 Airlines 33.0 +1.00 pts +3.00 pts n/a
2 Apparel 32.0 -1.00 pts -1.00 pts n/a
3 Automotive Dealers and Service 29.0 -1.00 pts -5.00 pts n/a
4 B2B SaaS: Core Apps 45.0 -1.00 pts -1.00 pts n/a
5 Car Manufacturers 33.0 -2.00 pts -1.00 pts n/a
6 Consumer Electronics 30.0 +2.00 pts 0.00 pts n/a
7 Consumer Services 35.0 +2.00 pts +1.00 pts n/a
8 Cosmetics and Beauty 34.0 0.00 pts -3.00 pts n/a
9 Energy and Utilities 19.0 0.00 pts +1.00 pts n/a
10 Entertainment and Streaming 25.0 0.00 pts +1.00 pts n/a
11 Fintech and Digital Banking 49.0 0.00 pts +2.00 pts n/a
12 General Retail, Multicategory 33.0 +1.00 pts +4.00 pts n/a
13 Hotels and Resorts 46.0 +1.00 pts 0.00 pts n/a
14 Internet Service Providers 25.0 -1.00 pts 0.00 pts n/a
15 Luxury Goods 49.0 -3.00 pts 0.00 pts n/a
16 Packaged Food and Beverage 20.0 -1.00 pts -1.00 pts n/a
17 Quick Service Restaurants 26.0 -2.00 pts -4.00 pts n/a
18 Restaurants, Full Service 27.0 0.00 pts -4.00 pts n/a
19 Sports Teams and Leagues 30.0 0.00 pts -1.00 pts n/a
20 Supermarkets and Grocery 31.0 +1.00 pts +3.00 pts n/a

Continue exploring related benchmarks

Compare nearby geographies and sector pages to understand whether benchmark shifts come from the local market, the national context or the industry itself.

Spain national benchmark
Country page
Fintech and Digital Banking benchmarks
Relevant industry benchmark
Luxury Goods benchmarks
Relevant industry benchmark
Hotels and Resorts benchmarks
Relevant industry benchmark
B2B SaaS: Core Apps benchmarks
Relevant industry benchmark
Barcelona benchmarks
Nearby city page
Bilbao benchmarks
Nearby city page
Las Palmas de Gran Canaria benchmarks
Nearby city page

Frequently asked questions about Madrid, Spain

City-level benchmarks are useful because <strong>customer expectations</strong>, competition and review behavior can change sharply from one market to another. They offer a more actionable local reference than a national average alone.

Use it to assess whether your current NPS is locally competitive, then review the industry breakdown to see whether the gap comes from your market or your sector.

Not necessarily. A strong city benchmark means customer sentiment is strong in that local market overall. Your own business still needs to outperform that reference if you want to lead locally.

What does this report deliver?

The NPS Index Report gives you a clear view of customer loyalty across the markets that matter. Each month we compile Net Promoter Score benchmarks for key industries and break them down by country, region, and city. You see your space at a glance. Then you see your context. That combination turns NPS from a single number into a decision tool. Trends become visible. Seasonality is obvious. Outliers no longer trick you.

This report is built for operators and analysts who need to act. You get clean monthly snapshots, directional movement, and variance indicators that highlight where to dig. Want to know if your 3-point dip is noise or a real shift? You will know. Need to brief the team with one chart per market plus a short narrative? Done. Use the benchmarks to set realistic targets, size the gap to leaders, and test if new initiatives are moving the needle.

Data History

  • From January 2024: Data is available for Canada and the United States.
  • From September 2025: Data collection expands to include France, Spain, Italy and Germany.
  • From June 2026: Data collection expands to include Mexico, Portugal, Netherlands, Belgium, United Arab Emirates and Qatar.
  • From September 2026: Data collection expands to include Singapore, Australia, and New-Zeland.

Methodology

npsBench aggregates publicly available customer ratings and reviews from supported sources, including Google, Tripadvisor and Yelp. Records are organized by business, location and industry, then cleaned and standardized to reduce duplicate listings, inconsistent categories and differences between review platforms.

A proprietary normalization methodology converts heterogeneous rating and review signals into a standardized benchmark designed for external market comparison. Automated processing and AI-assisted analysis support classification and quality control, while benchmark publication depends on sufficient market coverage.

Results are organized into monthly periods so organizations can compare current performance with historical trends across industries, countries and cities. Coverage and history vary by market, which is why each page displays the number of cities, industries, countries or months represented in the available report.

npsBench benchmarks provide external market context and should be used alongside, not as a replacement for, an organization’s own NPS survey and Voice of the Customer program. Learn more on our methodology and technology page.

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