NPS Benchmarks in Madrid, Spain

Last update: June 1, 2026

Next update: July 1, 2026

How to interpret the Madrid benchmark

This page shows the latest NPS benchmark for Madrid, Spain. The current market benchmark is 33.1 for May 2026, which helps local teams understand whether their own score is ahead of, in line with, or behind the city-level market.

City pages are often the most actionable benchmark layer because they capture local competitive pressure and customer expectations more accurately than national averages alone. They are particularly useful for multi-location businesses and operators with strong local market exposure.

Within Madrid, Luxury Goods currently sets one of the strongest sector reference points at 53.0 NPS. That gives local operators a sharper way to judge whether their score is strong for this city, not just acceptable in general.

Key insights

  • Luxury Goods is currently the strongest benchmarked sector in Madrid with an NPS of 53.0.
  • Compare this city score with the country page to see whether local customer sentiment is stronger or weaker than the broader national market.

How to interpret this benchmark

  • If your score is above the city benchmark but below the best-performing local sector, your business may be healthy overall but still underperforming relative to the strongest customer experiences in this market.
  • A city benchmark is usually the most practical operating reference for local teams because it reflects the same customer pool, review mix and competitive environment.

Madrid

Madrid NPS (Overall)

Last Month32.8-0.30 pts
6 Months Ago32.9-0.20 pts
12 Months AgoN/An/a

Madrid NPS Evolution (Overall)

Top sectors this month in Madrid

  • Luxury Goods is currently benchmarked at 53.0 NPS.
  • B2B SaaS: Core Apps is currently benchmarked at 47.0 NPS.
  • Fintech and Digital Banking is currently benchmarked at 46.0 NPS.

Biggest sector movers this month in Madrid

  • Quick Service Restaurants is the fastest improver month over month at +2.0 pts.
  • Fintech and Digital Banking is the sharpest decliner month over month at -2.0 pts.

Industries Overview — Madrid

# Industry NPS Δ vs 1M Δ vs 6M Δ vs 12M
1 Airlines 32 -1.00 pts -2.00 pts n/a
2 Apparel 34 +1.00 pts -2.00 pts n/a
3 Automotive Dealers and Service 31 +1.00 pts +3.00 pts n/a
4 B2B SaaS: Core Apps 47 -1.00 pts -2.00 pts n/a
5 Car Manufacturers 35 0.00 pts -1.00 pts n/a
6 Consumer Electronics 28 -1.00 pts +2.00 pts n/a
7 Consumer Services 34 -1.00 pts +1.00 pts n/a
8 Cosmetics and Beauty 35 0.00 pts +2.00 pts n/a
9 Energy and Utilities 19 0.00 pts -1.00 pts n/a
10 Entertainment and Streaming 27 -1.00 pts -2.00 pts n/a
11 Fintech and Digital Banking 46 -2.00 pts -1.00 pts n/a
12 General Retail, Multicategory 31 0.00 pts -1.00 pts n/a
13 Hotels and Resorts 45 -1.00 pts 0.00 pts n/a
14 Internet Service Providers 27 -1.00 pts -1.00 pts n/a
15 Luxury Goods 53 -2.00 pts -4.00 pts n/a
16 Packaged Food and Beverage 20 0.00 pts +2.00 pts n/a
17 Quick Service Restaurants 29 +2.00 pts 0.00 pts n/a
18 Restaurants, Full Service 28 +1.00 pts +2.00 pts n/a
19 Sports Teams and Leagues 31 +1.00 pts +1.00 pts n/a
20 Supermarkets and Grocery 29 0.00 pts +1.00 pts n/a

Continue exploring related benchmarks

Compare nearby geographies and sector pages to understand whether benchmark shifts come from the local market, the national context or the industry itself.

Spain national benchmark
Country page
Luxury Goods benchmarks
Relevant industry benchmark
B2B SaaS: Core Apps benchmarks
Relevant industry benchmark
Fintech and Digital Banking benchmarks
Relevant industry benchmark
Hotels and Resorts benchmarks
Relevant industry benchmark
Barcelona benchmarks
Nearby city page
Bilbao benchmarks
Nearby city page
Las Palmas de Gran Canaria benchmarks
Nearby city page

Frequently asked questions about Madrid, Spain

City-level benchmarks are useful because customer expectations, competition and review behavior can change sharply from one market to another. They offer a more actionable local reference than a national average alone.

Use it to assess whether your current NPS is locally competitive, then review the industry breakdown to see whether the gap comes from your market or your sector.

Not necessarily. A strong city benchmark means customer sentiment is strong in that local market overall. Your own business still needs to outperform that reference if you want to lead locally.

What does this report deliver?

The NPS Index Report gives you a clear view of customer loyalty across the markets that matter. Each month we compile Net Promoter Score benchmarks for key industries and break them down by country, region, and city. You see your space at a glance. Then you see your context. That combination turns NPS from a single number into a decision tool. Trends become visible. Seasonality is obvious. Outliers no longer trick you.

This report is built for operators and analysts who need to act. You get clean monthly snapshots, directional movement, and variance indicators that highlight where to dig. Want to know if your 3-point dip is noise or a real shift? You will know. Need to brief the team with one chart per market plus a short narrative? Done. Use the benchmarks to set realistic targets, size the gap to leaders, and test if new initiatives are moving the needle.

Data History

  • From January 2024: Data is available for Canada and the United States.
  • From September 2025: Data collection expands to include France, Spain, Italy and Germany.

Methodology

We aggregate public review data from platforms such as Google, TripAdvisor, and Yelp via a multi-source API, ingesting continuously and snapping everything to monthly windows. Listings are matched to real businesses using name, address, and category signals; duplicates and closed venues are removed to protect panel integrity.

Every review passes spam and anomaly checks that include burst detection, reviewer history scoring, language verification, and platform cross-validation. We run NLP to identify intent and experience dimensions, map native 0–10 recommendation answers directly when present, and otherwise infer promoter, passive, and detractor classes from text and rating context with calibrated thresholds. For each industry and geography, NPS is computed as promoters minus detractors, with Bayesian smoothing to stabilize low-volume samples and confidence ranges published alongside the point estimate.

We normalize categories to a unified industry taxonomy, align time zones, standardize language, and apply weighting so large markets do not overpower smaller ones within a region. Monthly values are reported as exact snapshots, and a rolling three-month view clarifies trend direction while preserving month-to-month comparability. We publish a monthly NPS only when minimum sample size and coverage criteria are met, with methods, thresholds, and known limitations disclosed in the report's technical notes.

Finally, models and pipelines are audited continuously with backtests and drift checks, and any detected bias or source change triggers a documented review and re-calibration.

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