Monthly trend
Malaga’s NPS benchmark decreased by 0.2 points compared with the previous month.
Malaga, Spain benchmark at a glance
The current NPS benchmark for Malaga, Spain is 32.7 for Sep 2026. The report includes 20 industry benchmarks and 13 months of available history.
20
industries compared
13
months analyzed
32.7
current benchmark
Spain
national context
Coverage figures describe the number of markets and historical periods represented on this page. They are not a substitute for review-volume or survey-response sample sizes.
Key NPS Insights for Malaga
Key findings calculated from the benchmark data shown on this page for Sep 2026.
Comparison with the national benchmark
Malaga is currently 1.1 points above the Spain benchmark.
National city ranking
Malaga currently ranks 3 of 11 cities in Spain with available benchmark data.
Leading local industry
Luxury Goods is currently the highest-performing industry in Malaga.
Malaga
Malaga NPS (Overall)
| Last Month | 32.9 | -0.20 pts |
| 6 Months Ago | 33.0 | -0.30 pts |
| 12 Months Ago | 32.6 | +0.10 pts |
Malaga NPS Evolution (Overall)
Top sectors this month in Malaga
- Luxury Goods is currently benchmarked at 52.0 NPS.
- Fintech and Digital Banking is currently benchmarked at 40.0 NPS.
- B2B SaaS: Core Apps is currently benchmarked at 40.0 NPS.
Biggest sector movers this month in Malaga
- Airlines is the fastest improver month over month at +1.0 pts.
- Cosmetics and Beauty is the sharpest decliner month over month at -2.0 pts.
Malaga NPS Benchmark Analysis
The Malaga NPS benchmark stands at 32.7 for Sep 2026. It is 1.1 points above the Spain benchmark of 31.6.
Malaga currently ranks 3rd of 11 cities in Spain with available data. The ranking provides relative market context but does not describe the performance of every organization in the city.
Luxury Goods is the highest-performing represented industry in Malaga at 52.0. The 37.0 points gap between the highest and lowest local industry benchmarks is substantial. A single overall benchmark may therefore hide materially different market conditions.
11 of 20 industries currently perform above the city-wide benchmark. Results are distributed relatively evenly around the reference point rather than being concentrated on one side.
The Malaga benchmark eased by 0.2 points this month. The change is limited and should not be treated as a lasting shift without confirmation from later periods.
The available 13-month history provides enough context to compare the current result with a developing medium-term pattern.
What This Means for Your Organization
- Use the difference between the city and Spain benchmarks to determine whether local market context is strengthening or weakening the comparison.
- Compare your organization with its local industry benchmark rather than relying only on the combined city average.
- Treat city rankings as market context, not as evidence that every organization in the higher-ranked city performs equally well.
- Use the historical series to confirm whether local movement persists before changing targets.
Industries Overview — Malaga
| # | Industry | NPS | Δ vs 1M | Δ vs 6M | Δ vs 12M |
|---|---|---|---|---|---|
| 1 | Airlines | 35.0 | +1.00 pts | +1.00 pts | +6.00 pts |
| 2 | Apparel | 33.0 | -1.00 pts | -2.00 pts | +1.00 pts |
| 3 | Automotive Dealers and Service | 35.0 | +1.00 pts | +2.00 pts | +3.00 pts |
| 4 | B2B SaaS: Core Apps | 40.0 | +1.00 pts | -4.00 pts | -2.00 pts |
| 5 | Car Manufacturers | 34.0 | 0.00 pts | 0.00 pts | +1.00 pts |
| 6 | Consumer Electronics | 36.0 | +1.00 pts | +3.00 pts | +5.00 pts |
| 7 | Consumer Services | 30.0 | +1.00 pts | -2.00 pts | -6.00 pts |
| 8 | Cosmetics and Beauty | 34.0 | -2.00 pts | -3.00 pts | -4.00 pts |
| 9 | Energy and Utilities | 15.0 | 0.00 pts | -3.00 pts | -5.00 pts |
| 10 | Entertainment and Streaming | 25.0 | -1.00 pts | +1.00 pts | 0.00 pts |
| 11 | Fintech and Digital Banking | 40.0 | 0.00 pts | -1.00 pts | -7.00 pts |
| 12 | General Retail, Multicategory | 30.0 | -1.00 pts | 0.00 pts | +2.00 pts |
| 13 | Hotels and Resorts | 39.0 | -1.00 pts | -5.00 pts | -3.00 pts |
| 14 | Internet Service Providers | 27.0 | -1.00 pts | +2.00 pts | 0.00 pts |
| 15 | Luxury Goods | 52.0 | +1.00 pts | +2.00 pts | +5.00 pts |
| 16 | Packaged Food and Beverage | 20.0 | 0.00 pts | -1.00 pts | -5.00 pts |
| 17 | Quick Service Restaurants | 30.0 | -1.00 pts | -1.00 pts | +3.00 pts |
| 18 | Restaurants, Full Service | 37.0 | -1.00 pts | +4.00 pts | +9.00 pts |
| 19 | Sports Teams and Leagues | 31.0 | 0.00 pts | +1.00 pts | -1.00 pts |
| 20 | Supermarkets and Grocery | 30.0 | -1.00 pts | 0.00 pts | 0.00 pts |
Continue exploring related benchmarks
Compare nearby geographies and sector pages to understand whether benchmark shifts come from the local market, the national context or the industry itself.
Frequently asked questions about Malaga, Spain
City-level benchmarks are useful because <strong>customer expectations</strong>, competition and review behavior can change sharply from one market to another. They offer a more actionable local reference than a national average alone.
Use it to assess whether your current NPS is locally competitive, then review the industry breakdown to see whether the gap comes from your market or your sector.
Not necessarily. A strong city benchmark means customer sentiment is strong in that local market overall. Your own business still needs to outperform that reference if you want to lead locally.