NPS Benchmarks in Mexico

Latest benchmark period: July 2026

Data published: August 1, 2026

Mexico benchmark at a glance

The current NPS benchmark for Mexico is 30.0 for Jul 2026. This page compares 31 cities, 20 industries and 2 months of available history.

31
cities covered
20
industries compared
2
months analyzed
30
current benchmark

Coverage figures describe the number of markets and historical periods represented on this page. They are not a substitute for review-volume or survey-response sample sizes.

Key NPS Insights for Mexico

Key findings calculated from the benchmark data shown on this page for Jul 2026.

Leading city

Hermosillo currently has the highest benchmark among 31 cities in Mexico with available data.

Leading industry

Luxury Goods is currently the highest-performing industry in Mexico.

Cities above the national benchmark

13 of the 31 cities with available data currently perform above the Mexico benchmark.

Monthly trend

Mexico’s NPS benchmark remained broadly stable compared with the previous month.

Mexico

Limited data: this report currently has only 2 months of history. Trends and comparisons may be unstable until more months are collected.

Mexico NPS (Overall)

Last Month30.00.00 pts
6 Months AgoN/An/a
12 Months AgoN/An/a

Mexico NPS Evolution (Overall)

Top markets this month in Mexico

  • Hermosillo is currently at 31.9 NPS.
  • Mazatlán is currently at 31.9 NPS.
  • Puerto Vallarta is currently at 31.8 NPS.

Biggest movers this month in Mexico

  • San Luis Potosí shows the strongest month-over-month gain at +0.2 pts.
  • Chihuahua shows the weakest month-over-month move at -0.4 pts.

Mexico NPS Benchmark Analysis

The Mexico NPS benchmark stands at 30.0 for Jul 2026. It provides a national reference across 31 cities with available benchmark data.

Hermosillo records the highest visible city benchmark at 31.9. The highest and lowest city benchmarks are separated by 4.2 points. This relatively narrow range suggests that the represented markets are currently more concentrated than highly fragmented.

13 of 31 cities currently perform above the national benchmark. Results are distributed relatively evenly around the reference point rather than being concentrated on one side.

Luxury Goods is the highest-performing represented industry at 44.8. This is 14.8 points above the national benchmark. The result shows why a national average should be combined with sector context before setting targets.

Month over month, the Mexico benchmark changed only marginally. This makes the longer historical series more informative than the latest movement alone.

Only 2 months of history are currently available, so conclusions about long-term direction should remain cautious.

What This Means for Your Organization

  • Use 30.0 as the current national context, not as a universal target for every sector or location.
  • Compare your operating city with the national distribution before concluding that an organizational gap is company-specific.
  • Set targets against the relevant industry as well as the country average, because sector expectations can materially change what counts as strong performance.
  • Review several monthly updates before changing strategic targets in response to one short-term movement.

Mexico's Cities Overview — All Industries combined

# City NPS Δ vs 1M Δ vs 6M Δ vs 12M
1 Acapulco 27.7 0.00 pts n/a n/a
2 Aguascalientes 30.5 -0.20 pts n/a n/a
3 Cabo San Lucas 29.7 -0.30 pts n/a n/a
4 Cancún 31.0 0.00 pts n/a n/a
5 Chihuahua 29.3 -0.40 pts n/a n/a
6 Ciudad Juárez 30.6 -0.10 pts n/a n/a
7 Cozumel 30.0 0.00 pts n/a n/a
8 Cuernavaca 29.7 0.00 pts n/a n/a
9 Guadalajara 31.6 -0.10 pts n/a n/a
10 Guanajuato 30.8 +0.10 pts n/a n/a
11 Hermosillo 31.9 +0.20 pts n/a n/a
12 La Paz 29.7 0.00 pts n/a n/a
13 León 28.6 -0.10 pts n/a n/a
14 Mazatlán 31.9 +0.20 pts n/a n/a
15 Mérida 29.6 -0.10 pts n/a n/a
16 Mexico City 29.7 0.00 pts n/a n/a
17 Monterrey 31.8 +0.10 pts n/a n/a
18 Morelia 29.7 0.00 pts n/a n/a
19 Oaxaca 30.7 0.00 pts n/a n/a
20 Playa del Carmen 29.8 -0.20 pts n/a n/a
21 Puebla 30.9 +0.20 pts n/a n/a
22 Puerto Vallarta 31.8 -0.20 pts n/a n/a
23 Querétaro 29.5 -0.20 pts n/a n/a
24 San Luis Potosí 28.9 +0.20 pts n/a n/a
25 San Miguel de Allende 31.0 0.00 pts n/a n/a
26 Tijuana 29.7 0.00 pts n/a n/a
27 Toluca 29.6 -0.10 pts n/a n/a
28 Tulum 28.0 0.00 pts n/a n/a
29 Tuxtla Gutiérrez 30.8 +0.10 pts n/a n/a
30 Veracruz 28.6 -0.10 pts n/a n/a
31 Villahermosa 28.4 -0.30 pts n/a n/a

Industries Overview — Mexico (All Cities Combined)

# Industry NPS Δ vs 1M Δ vs 6M Δ vs 12M
1 Airlines 27.3 0.00 pts n/a n/a
2 Apparel 25.5 +0.20 pts n/a n/a
3 Automotive Dealers and Service 30.3 0.00 pts n/a n/a
4 B2B SaaS: Core Apps 38.3 0.00 pts n/a n/a
5 Car Manufacturers 32.4 +0.10 pts n/a n/a
6 Consumer Electronics 27.5 +0.20 pts n/a n/a
7 Consumer Services 30.1 -0.20 pts n/a n/a
8 Cosmetics and Beauty 31.4 +0.10 pts n/a n/a
9 Energy and Utilities 15.3 0.00 pts n/a n/a
10 Entertainment and Streaming 24.2 -0.10 pts n/a n/a
11 Fintech and Digital Banking 41.1 -0.20 pts n/a n/a
12 General Retail, Multicategory 30.2 -0.10 pts n/a n/a
13 Hotels and Resorts 44.4 -0.40 pts n/a n/a
14 Internet Service Providers 19.3 0.00 pts n/a n/a
15 Luxury Goods 44.8 0.00 pts n/a n/a
16 Packaged Food and Beverage 22.4 +0.10 pts n/a n/a
17 Quick Service Restaurants 25.1 -0.20 pts n/a n/a
18 Restaurants, Full Service 31.1 +0.30 pts n/a n/a
19 Sports Teams and Leagues 31.5 +0.20 pts n/a n/a
20 Supermarkets and Grocery 28.4 +0.10 pts n/a n/a

Continue exploring related benchmarks

Compare nearby geographies and sector pages to understand whether benchmark shifts come from the local market, the national context or the industry itself.

Hermosillo benchmarks
Top city benchmark
Mazatlán benchmarks
Top city benchmark
Puerto Vallarta benchmarks
Top city benchmark
Monterrey benchmarks
Top city benchmark
Luxury Goods benchmarks
Top industry benchmark
Hotels and Resorts benchmarks
Top industry benchmark
Fintech and Digital Banking benchmarks
Top industry benchmark

Frequently asked questions about Mexico

A good NPS depends on the industry, but this country page gives you the national baseline for the latest month so you can compare your own score against an up-to-date market reference.

City scores can diverge because of local competition, service consistency, customer mix, review volume and seasonal demand patterns. That is why country-level and city-level views should be read together.

Start with the country to understand market context, then check the industry table to see whether your sector typically overperforms or underperforms the national average.

What does this report deliver?

The NPS Index Report gives you a clear view of customer loyalty across the markets that matter. Each month we compile Net Promoter Score benchmarks for key industries and break them down by country, region, and city. You see your space at a glance. Then you see your context. That combination turns NPS from a single number into a decision tool. Trends become visible. Seasonality is obvious. Outliers no longer trick you.

This report is built for operators and analysts who need to act. You get clean monthly snapshots, directional movement, and variance indicators that highlight where to dig. Want to know if your 3-point dip is noise or a real shift? You will know. Need to brief the team with one chart per market plus a short narrative? Done. Use the benchmarks to set realistic targets, size the gap to leaders, and test if new initiatives are moving the needle.

Data History

  • From January 2024: Data is available for Canada and the United States.
  • From September 2025: Data collection expands to include France, Spain, Italy and Germany.
  • From June 2026: Data collection expands to include Mexico, Portugal, Netherlands, Belgium, United Arab Emirates and Qatar.

Methodology

npsBench aggregates publicly available customer ratings and reviews from supported sources, including Google, Tripadvisor and Yelp. Records are organized by business, location and industry, then cleaned and standardized to reduce duplicate listings, inconsistent categories and differences between review platforms.

A proprietary normalization methodology converts heterogeneous rating and review signals into a standardized benchmark designed for external market comparison. Automated processing and AI-assisted analysis support classification and quality control, while benchmark publication depends on sufficient market coverage.

Results are organized into monthly periods so organizations can compare current performance with historical trends across industries, countries and cities. Coverage and history vary by market, which is why each page displays the number of cities, industries, countries or months represented in the available report.

npsBench benchmarks provide external market context and should be used alongside, not as a replacement for, an organization’s own NPS survey and Voice of the Customer program. Learn more on our methodology and technology page.

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