Customer experience
in Mexico.

Explore the current benchmark, follow its history and compare the markets behind the score.

October 2026 snapshot Updated monthly
Reporting periodOctober 2026
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Mexico benchmark29.9Current month
Monthly change0.0 ptsCompared with the previous month
6-month changeN/ACompared with April 2026
12-month changeN/ACompared with October 2025

Standardized benchmarks derived from public reviews. Changes are expressed in points; N/A means a comparison value is unavailable.

The longer view

How the benchmark is moving.

Read the monthly change alongside the longer trend.

Mexico

Monthly benchmark points through October 2026. N/A means no available data.

View monthly values
MonthMexico
Jun 202630.0
Jul 202630.0
Aug 202630.0
Sep 202629.9
Oct 202629.9
Compare the market

Compare cities in Mexico.

Select a column heading to sort. Changes are expressed in benchmark points.
Acapulco 27.1-0.3 ptsN/AN/A
Aguascalientes 30.1+0.1 ptsN/AN/A
Cabo San Lucas 29.7+0.5 ptsN/AN/A
Cancún 30.50.0 ptsN/AN/A
Chihuahua 28.40.0 ptsN/AN/A
Ciudad Juárez 30.0-0.2 ptsN/AN/A
Cozumel 30.4-0.1 ptsN/AN/A
Cuernavaca 29.7-0.1 ptsN/AN/A
Guadalajara 30.8-0.2 ptsN/AN/A
Guanajuato 30.7+0.1 ptsN/AN/A
Hermosillo 31.6-0.5 ptsN/AN/A
La Paz 30.7+0.4 ptsN/AN/A
León 28.7+0.3 ptsN/AN/A
Mazatlán 31.7-0.1 ptsN/AN/A
Mexico City 30.3+0.3 ptsN/AN/A
Monterrey 32.0-0.1 ptsN/AN/A
Morelia 30.2+0.5 ptsN/AN/A
Mérida 28.7-0.2 ptsN/AN/A
Oaxaca 30.8-0.3 ptsN/AN/A
Playa del Carmen 30.2+0.3 ptsN/AN/A
Puebla 31.4+0.2 ptsN/AN/A
Puerto Vallarta 31.1-0.2 ptsN/AN/A
Querétaro 29.90.0 ptsN/AN/A
San Luis Potosí 28.40.0 ptsN/AN/A
San Miguel de Allende 30.9+0.2 ptsN/AN/A
Tijuana 29.4-0.4 ptsN/AN/A
Toluca 29.6+0.1 ptsN/AN/A
Tulum 28.2+0.1 ptsN/AN/A
Tuxtla Gutiérrez 30.2-0.4 ptsN/AN/A
Veracruz 28.4-0.1 ptsN/AN/A
Villahermosa 28.1-0.2 ptsN/AN/A

October 2026 snapshot. Missing comparisons are marked N/A. Links open the overall geographic or industry report.

Compare the market

Find your industry in Mexico.

Select a column heading to sort. Changes are expressed in benchmark points.
Airlines 27.4-0.2 ptsN/AN/A
Apparel 25.4+0.2 ptsN/AN/A
Automotive Dealers and Service 30.2+0.1 ptsN/AN/A
B2B SaaS: Core Apps 38.3+0.1 ptsN/AN/A
Car Manufacturers 32.3-0.2 ptsN/AN/A
Consumer Electronics 27.5+0.2 ptsN/AN/A
Consumer Services 29.9+0.3 ptsN/AN/A
Cosmetics and Beauty 31.0-0.2 ptsN/AN/A
Energy and Utilities 15.10.0 ptsN/AN/A
Entertainment and Streaming 24.20.0 ptsN/AN/A
Fintech and Digital Banking 41.00.0 ptsN/AN/A
General Retail, Multicategory 29.7-0.6 ptsN/AN/A
Hotels and Resorts 44.5+0.2 ptsN/AN/A
Internet Service Providers 19.5+0.2 ptsN/AN/A
Luxury Goods 43.7-0.5 ptsN/AN/A
Packaged Food and Beverage 22.3-0.1 ptsN/AN/A
Quick Service Restaurants 25.0+0.1 ptsN/AN/A
Restaurants, Full Service 31.5+0.2 ptsN/AN/A
Sports Teams and Leagues 31.2-0.3 ptsN/AN/A
Supermarkets and Grocery 28.5+0.1 ptsN/AN/A

October 2026 snapshot. Missing comparisons are marked N/A. Links open the overall geographic or industry report.

What the data tells us

Mexico benchmark analysis.

October 2026 · Calculated from the available benchmark data.

Top markets this month in Mexico

  • Monterrey is currently benchmarked at 32.0.
  • Mazatlán is currently benchmarked at 31.7.
  • Hermosillo is currently benchmarked at 31.6.

Biggest city movers this month

  • Morelia, Cabo San Lucas share the largest month-over-month gain at +0.5 pts.
  • Hermosillo records the largest month-over-month decline at -0.5 pts.

Based on 31 of 31 cities with data in both months. Changes are rounded to one decimal place.

Stable this month

The Mexico benchmark stands at 29.9 for October 2026. It provides a reference across 31 cities with available data.

Monterrey has the highest benchmark at 32.0. Across the cities represented, scores range from 27.1 to 32.0 — a spread of 4.9 points. Use this range alongside the overall average when comparing markets.

18 of 31 cities are above the Mexico benchmark; 12 are below it and 1 is level with it, to one decimal place. These counts describe the distribution of markets, not the proportion of satisfied customers.

Hotels and Resorts has the highest industry benchmark at 44.5, 14.6 points above the overall reference. Sector context helps distinguish industry expectations from the combined national result.

The Mexico benchmark is unchanged from the previous month to one decimal place. One stable reading does not establish a lasting trend.

This report contains 5 monthly observations from June 2026 through October 2026. There are no missing months within that interval. Use the historical series to put the latest movement in context.

Keep exploring

Another perspective on your market.

Overall market reportMonterreyExplore benchmark ↗Overall market reportMazatlánExplore benchmark ↗Find your referenceAll marketsExplore benchmark ↗
Behind the numbers

A benchmark with context.

These standardized benchmarks are derived from public customer reviews. They complement your own NPS survey; they are not direct survey results.

Explore our methodology ↗

About this snapshot

Benchmark period: October 2026

Coverage and history vary by market. No data after the current month is included. A missing value is not a zero score.