Top sectors this month in San Miguel de Allende
- Fintech and Digital Banking is currently benchmarked at 47.0.
- Hotels and Resorts is currently benchmarked at 47.0.
- Luxury Goods is currently benchmarked at 47.0.
Customer experience
in San Miguel de Allende.
Explore the current benchmark, follow its history and compare the markets behind the score.
October 2026 snapshot Updated monthly
San Miguel de Allende benchmark30.9Current month
vs Mexico+1.0 ptsNational benchmark: 29.9
6-month changeN/ACompared with April 2026
12-month changeN/ACompared with October 2025
Standardized benchmarks derived from public reviews. Changes are expressed in points; N/A means a comparison value is unavailable.
The longer view
How the benchmark is moving.
Read the monthly change alongside the longer trend.
Monthly benchmark points through October 2026. N/A means no available data.
View monthly values
| Month | San Miguel de Allende | Mexico |
|---|---|---|
| Jun 2026 | 31.0 | 30.0 |
| Jul 2026 | 31.0 | 30.0 |
| Aug 2026 | 31.2 | 30.0 |
| Sep 2026 | 30.7 | 29.9 |
| Oct 2026 | 30.9 | 29.9 |
Compare the market
Your industry, in San Miguel de Allende.
Select a column heading to sort. Changes are expressed in benchmark points.
| Airlines | 27.0 | -0.4 pts | +1.0 pts | N/A |
|---|---|---|---|---|
| Apparel | 23.0 | -2.4 pts | -1.0 pts | N/A |
| Automotive Dealers and Service | 27.0 | -3.2 pts | -1.0 pts | N/A |
| B2B SaaS: Core Apps | 36.0 | -2.3 pts | 0.0 pts | N/A |
| Car Manufacturers | 34.0 | +1.7 pts | +1.0 pts | N/A |
| Consumer Electronics | 26.0 | -1.5 pts | -1.0 pts | N/A |
| Consumer Services | 32.0 | +2.1 pts | +1.0 pts | N/A |
| Cosmetics and Beauty | 32.0 | +1.0 pts | 0.0 pts | N/A |
| Energy and Utilities | 18.0 | +2.9 pts | 0.0 pts | N/A |
| Entertainment and Streaming | 26.0 | +1.8 pts | -2.0 pts | N/A |
| Fintech and Digital Banking | 47.0 | +6.0 pts | +3.0 pts | N/A |
| General Retail, Multicategory | 30.0 | +0.3 pts | 0.0 pts | N/A |
| Hotels and Resorts | 47.0 | +2.5 pts | +1.0 pts | N/A |
| Internet Service Providers | 21.0 | +1.5 pts | 0.0 pts | N/A |
| Luxury Goods | 47.0 | +3.3 pts | +1.0 pts | N/A |
| Packaged Food and Beverage | 26.0 | +3.7 pts | +1.0 pts | N/A |
| Quick Service Restaurants | 25.0 | 0.0 pts | +1.0 pts | N/A |
| Restaurants, Full Service | 30.0 | -1.5 pts | 0.0 pts | N/A |
| Sports Teams and Leagues | 35.0 | +3.8 pts | +1.0 pts | N/A |
| Supermarkets and Grocery | 29.0 | +0.5 pts | -1.0 pts | N/A |
October 2026 snapshot. Missing comparisons are marked N/A. Links open the overall geographic or industry report.
What the data tells us
San Miguel de Allende benchmark analysis.
October 2026 · Calculated from the available benchmark data.
Biggest sector movers this month
- Fintech and Digital Banking records the largest month-over-month gain at +3.0 pts.
- Entertainment and Streaming records the largest month-over-month decline at -2.0 pts.
Based on 20 of 20 industries with data in both months. Changes are rounded to one decimal place.
Moving up this month
The San Miguel de Allende benchmark stands at 30.9 for October 2026. It is 1.0 points above the Mexico benchmark of 29.9. The national benchmark includes this city.
San Miguel de Allende ranks 6 out of 31 cities in Mexico, using scores rounded to one decimal place. This is relative market context, not evidence of how every organization in the city performs.
Fintech and Digital Banking, Hotels and Resorts, Luxury Goods share the highest benchmark at 47.0. Across the industries represented, scores range from 18.0 to 47.0 — a spread of 29.0 points. Use this range alongside the overall average when comparing markets.
8 of 20 industries are above the San Miguel de Allende benchmark; 12 are below it and 0 are level with it, to one decimal place. These counts describe the distribution of markets, not the proportion of satisfied customers.
The San Miguel de Allende benchmark moved from 30.7 to 30.9, a month-over-month change of +0.2 pts. Review several periods before interpreting this as a lasting shift; changes in market coverage can also affect the aggregate.
This report contains 5 monthly observations from June 2026 through October 2026. There are no missing months within that interval. Use the historical series to put the latest movement in context.
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Behind the numbers
A benchmark with context.
These standardized benchmarks are derived from public customer reviews. They complement your own NPS survey; they are not direct survey results.
Explore our methodology ↗About this snapshot
Benchmark period: October 2026
Coverage and history vary by market. No data after the current month is included. A missing value is not a zero score.