Top markets this month in Italy
- Venice is currently benchmarked at 35.4.
- Verona is currently benchmarked at 34.8.
- Bologna is currently benchmarked at 34.5.
Customer experience
in Italy.
Explore the current benchmark, follow its history and compare the markets behind the score.
October 2026 snapshot Updated monthly
Italy benchmark33.0Current month
Monthly change+0.1 ptsCompared with the previous month
6-month change-0.1 ptsCompared with April 2026
12-month change-0.2 ptsCompared with October 2025
Standardized benchmarks derived from public reviews. Changes are expressed in points; N/A means a comparison value is unavailable.
The longer view
How the benchmark is moving.
Read the monthly change alongside the longer trend.
Monthly benchmark points through October 2026. N/A means no available data.
View monthly values
| Month | Italy |
|---|---|
| Sep 2025 | 33.1 |
| Oct 2025 | 33.2 |
| Nov 2025 | 33.2 |
| Dec 2025 | 33.1 |
| Jan 2026 | 33.1 |
| Feb 2026 | 33.1 |
| Mar 2026 | 33.1 |
| Apr 2026 | 33.1 |
| May 2026 | 33.0 |
| Jun 2026 | 33.0 |
| Jul 2026 | 33.0 |
| Aug 2026 | 33.1 |
| Sep 2026 | 32.9 |
| Oct 2026 | 33.0 |
Compare the market
Compare cities in Italy.
Select a column heading to sort. Changes are expressed in benchmark points.
| Bari | 31.7 | -0.1 pts | -0.9 pts | +0.2 pts |
|---|---|---|---|---|
| Bologna | 34.5 | 0.0 pts | +0.2 pts | -0.6 pts |
| Catania | 31.9 | +0.2 pts | -1.0 pts | -0.2 pts |
| Florence | 33.0 | +0.2 pts | -0.5 pts | -0.6 pts |
| Genoa | 30.8 | +0.1 pts | -0.4 pts | -0.1 pts |
| Milan | 33.3 | -0.3 pts | -0.4 pts | -0.7 pts |
| Naples | 31.5 | 0.0 pts | -0.2 pts | -0.5 pts |
| Palermo | 32.2 | +0.2 pts | +0.8 pts | +0.6 pts |
| Rome | 33.3 | +0.4 pts | +0.3 pts | -0.9 pts |
| Turin | 33.7 | +0.1 pts | +0.7 pts | +1.0 pts |
| Venice | 35.4 | +0.4 pts | +0.1 pts | +0.3 pts |
| Verona | 34.8 | -0.5 pts | -0.3 pts | -0.6 pts |
October 2026 snapshot. Missing comparisons are marked N/A. Links open the overall geographic or industry report.
Compare the market
Find your industry in Italy.
Select a column heading to sort. Changes are expressed in benchmark points.
| Airlines | 29.8 | +0.3 pts | -0.6 pts | -1.7 pts |
|---|---|---|---|---|
| Apparel | 27.7 | +0.1 pts | -0.6 pts | -0.2 pts |
| Automotive Dealers and Service | 32.7 | +0.2 pts | -0.6 pts | -1.2 pts |
| B2B SaaS: Core Apps | 44.2 | 0.0 pts | +0.4 pts | +1.3 pts |
| Car Manufacturers | 36.3 | 0.0 pts | -0.2 pts | -0.4 pts |
| Consumer Electronics | 29.1 | 0.0 pts | -0.2 pts | -0.5 pts |
| Consumer Services | 33.8 | -0.1 pts | +0.9 pts | +2.1 pts |
| Cosmetics and Beauty | 36.3 | +0.2 pts | -0.7 pts | +0.4 pts |
| Energy and Utilities | 17.3 | 0.0 pts | -0.1 pts | -0.1 pts |
| Entertainment and Streaming | 29.2 | +0.3 pts | +0.3 pts | +1.0 pts |
| Fintech and Digital Banking | 42.9 | 0.0 pts | +0.9 pts | -0.4 pts |
| General Retail, Multicategory | 30.3 | +0.2 pts | 0.0 pts | -0.5 pts |
| Hotels and Resorts | 49.4 | +0.4 pts | +0.3 pts | -0.7 pts |
| Internet Service Providers | 21.7 | +0.3 pts | -0.9 pts | -0.1 pts |
| Luxury Goods | 48.3 | -0.5 pts | 0.0 pts | 0.0 pts |
| Packaged Food and Beverage | 25.2 | -0.1 pts | +0.2 pts | +0.8 pts |
| Quick Service Restaurants | 29.2 | +0.4 pts | -0.5 pts | -0.6 pts |
| Restaurants, Full Service | 35.8 | +0.1 pts | -0.4 pts | -1.5 pts |
| Sports Teams and Leagues | 32.3 | +0.1 pts | -0.3 pts | -1.0 pts |
| Supermarkets and Grocery | 28.3 | -0.3 pts | -0.6 pts | -0.1 pts |
October 2026 snapshot. Missing comparisons are marked N/A. Links open the overall geographic or industry report.
What the data tells us
Italy benchmark analysis.
October 2026 · Calculated from the available benchmark data.
Biggest city movers this month
- Venice, Rome share the largest month-over-month gain at +0.4 pts.
- Verona records the largest month-over-month decline at -0.5 pts.
Based on 12 of 12 cities with data in both months. Changes are rounded to one decimal place.
Moving up this month
The Italy benchmark stands at 33.0 for October 2026. It provides a reference across 12 cities with available data.
Venice has the highest benchmark at 35.4. Across the cities represented, scores range from 30.8 to 35.4 — a spread of 4.6 points. Use this range alongside the overall average when comparing markets.
6 of 12 cities are above the Italy benchmark; 5 are below it and 1 is level with it, to one decimal place. These counts describe the distribution of markets, not the proportion of satisfied customers.
Hotels and Resorts has the highest industry benchmark at 49.4, 16.4 points above the overall reference. Sector context helps distinguish industry expectations from the combined national result.
The Italy benchmark moved from 32.9 to 33.0, a month-over-month change of +0.1 pts. Review several periods before interpreting this as a lasting shift; changes in market coverage can also affect the aggregate.
This report contains 14 monthly observations from September 2025 through October 2026. There are no missing months within that interval. Use the historical series to put the latest movement in context.
Keep exploring
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Behind the numbers
A benchmark with context.
These standardized benchmarks are derived from public customer reviews. They complement your own NPS survey; they are not direct survey results.
Explore our methodology ↗About this snapshot
Benchmark period: October 2026
Coverage and history vary by market. No data after the current month is included. A missing value is not a zero score.