NPS Benchmarks in Rome, Italy

Latest benchmark period: July 2026

Data published: August 1, 2026

Rome, Italy benchmark at a glance

The current NPS benchmark for Rome, Italy is 32.9 for Jul 2026. The report includes 20 industry benchmarks and 11 months of available history.

20
industries compared
11
months analyzed
32.9
current benchmark
Italy
national context

Coverage figures describe the number of markets and historical periods represented on this page. They are not a substitute for review-volume or survey-response sample sizes.

Key NPS Insights for Rome

Key findings calculated from the benchmark data shown on this page for Jul 2026.

Comparison with the national benchmark

Rome is currently 0.1 points below the Italy benchmark.

National city ranking

Rome currently ranks 6 of 12 cities in Italy with available benchmark data.

Leading local industry

Hotels and Resorts is currently the highest-performing industry in Rome.

Monthly trend

Rome’s NPS benchmark remained broadly stable compared with the previous month.

Rome

Rome NPS (Overall)

Last Month33.0-0.10 pts
6 Months Ago34.0-1.10 pts
12 Months AgoN/An/a

Rome NPS Evolution (Overall)

Top sectors this month in Rome

  • Hotels and Resorts is currently benchmarked at 49.0 NPS.
  • Luxury Goods is currently benchmarked at 49.0 NPS.
  • B2B SaaS: Core Apps is currently benchmarked at 46.0 NPS.

Biggest sector movers this month in Rome

  • Airlines is the fastest improver month over month at +1.0 pts.
  • Supermarkets and Grocery is the sharpest decliner month over month at -1.0 pts.

Rome NPS Benchmark Analysis

The Rome NPS benchmark stands at 32.9 for Jul 2026. It is close to the Italy benchmark of 33.0, indicating limited separation between the local and national references.

Rome currently ranks 6th of 12 cities in Italy with available data. The ranking provides relative market context but does not describe the performance of every organization in the city.

Hotels and Resorts is the highest-performing represented industry in Rome at 49.0. The 33.0 points gap between the highest and lowest local industry benchmarks is substantial. A single overall benchmark may therefore hide materially different market conditions.

9 of 20 industries currently perform above the city-wide benchmark. Results are distributed relatively evenly around the reference point rather than being concentrated on one side.

Month over month, the Rome benchmark changed only marginally. This makes the longer historical series more informative than the latest movement alone.

The report currently includes 11 months of history. This supports an initial directional comparison, although the series is still developing.

What This Means for Your Organization

  • Use the difference between the city and Italy benchmarks to determine whether local market context is strengthening or weakening the comparison.
  • Compare your organization with its local industry benchmark rather than relying only on the combined city average.
  • Treat city rankings as market context, not as evidence that every organization in the higher-ranked city performs equally well.
  • Use the historical series to confirm whether local movement persists before changing targets.

Industries Overview — Rome

# Industry NPS Δ vs 1M Δ vs 6M Δ vs 12M
1 Airlines 29.0 +1.00 pts -2.00 pts n/a
2 Apparel 27.0 -1.00 pts -2.00 pts n/a
3 Automotive Dealers and Service 29.0 -1.00 pts -5.00 pts n/a
4 B2B SaaS: Core Apps 46.0 +1.00 pts -1.00 pts n/a
5 Car Manufacturers 39.0 +1.00 pts +4.00 pts n/a
6 Consumer Electronics 32.0 0.00 pts +1.00 pts n/a
7 Consumer Services 35.0 0.00 pts +3.00 pts n/a
8 Cosmetics and Beauty 37.0 -1.00 pts -2.00 pts n/a
9 Energy and Utilities 16.0 -1.00 pts -2.00 pts n/a
10 Entertainment and Streaming 30.0 -1.00 pts -2.00 pts n/a
11 Fintech and Digital Banking 40.0 +1.00 pts -6.00 pts n/a
12 General Retail, Multicategory 28.0 0.00 pts -3.00 pts n/a
13 Hotels and Resorts 49.0 -1.00 pts -1.00 pts n/a
14 Internet Service Providers 18.0 -1.00 pts -3.00 pts n/a
15 Luxury Goods 49.0 0.00 pts 0.00 pts n/a
16 Packaged Food and Beverage 25.0 +1.00 pts +1.00 pts n/a
17 Quick Service Restaurants 29.0 -1.00 pts -1.00 pts n/a
18 Restaurants, Full Service 38.0 +1.00 pts -1.00 pts n/a
19 Sports Teams and Leagues 33.0 +1.00 pts +1.00 pts n/a
20 Supermarkets and Grocery 28.0 -1.00 pts -1.00 pts n/a

Continue exploring related benchmarks

Compare nearby geographies and sector pages to understand whether benchmark shifts come from the local market, the national context or the industry itself.

Italy national benchmark
Country page
Hotels and Resorts benchmarks
Relevant industry benchmark
Luxury Goods benchmarks
Relevant industry benchmark
B2B SaaS: Core Apps benchmarks
Relevant industry benchmark
Fintech and Digital Banking benchmarks
Relevant industry benchmark
Bari benchmarks
Nearby city page
Bologna benchmarks
Nearby city page
Catania benchmarks
Nearby city page

Frequently asked questions about Rome, Italy

City-level benchmarks are useful because <strong>customer expectations</strong>, competition and review behavior can change sharply from one market to another. They offer a more actionable local reference than a national average alone.

Use it to assess whether your current NPS is locally competitive, then review the industry breakdown to see whether the gap comes from your market or your sector.

Not necessarily. A strong city benchmark means customer sentiment is strong in that local market overall. Your own business still needs to outperform that reference if you want to lead locally.

What does this report deliver?

The NPS Index Report gives you a clear view of customer loyalty across the markets that matter. Each month we compile Net Promoter Score benchmarks for key industries and break them down by country, region, and city. You see your space at a glance. Then you see your context. That combination turns NPS from a single number into a decision tool. Trends become visible. Seasonality is obvious. Outliers no longer trick you.

This report is built for operators and analysts who need to act. You get clean monthly snapshots, directional movement, and variance indicators that highlight where to dig. Want to know if your 3-point dip is noise or a real shift? You will know. Need to brief the team with one chart per market plus a short narrative? Done. Use the benchmarks to set realistic targets, size the gap to leaders, and test if new initiatives are moving the needle.

Data History

  • From January 2024: Data is available for Canada and the United States.
  • From September 2025: Data collection expands to include France, Spain, Italy and Germany.
  • From June 2026: Data collection expands to include Mexico, Portugal, Netherlands, Belgium, United Arab Emirates and Qatar.
  • From September 2026: Data collection expands to include Singapore, Australia, and New-Zeland.

Methodology

npsBench aggregates publicly available customer ratings and reviews from supported sources, including Google, Tripadvisor and Yelp. Records are organized by business, location and industry, then cleaned and standardized to reduce duplicate listings, inconsistent categories and differences between review platforms.

A proprietary normalization methodology converts heterogeneous rating and review signals into a standardized benchmark designed for external market comparison. Automated processing and AI-assisted analysis support classification and quality control, while benchmark publication depends on sufficient market coverage.

Results are organized into monthly periods so organizations can compare current performance with historical trends across industries, countries and cities. Coverage and history vary by market, which is why each page displays the number of cities, industries, countries or months represented in the available report.

npsBench benchmarks provide external market context and should be used alongside, not as a replacement for, an organization’s own NPS survey and Voice of the Customer program. Learn more on our methodology and technology page.

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