Top markets this month in United Arab Emirates
- Dubai is currently benchmarked at 41.4.
- Abu Dhabi is currently benchmarked at 40.6.
Customer experience
in United Arab Emirates.
Explore the current benchmark, follow its history and compare the markets behind the score.
October 2026 snapshot Updated monthly
United Arab Emirates benchmark41.0Current month
Monthly change-0.3 ptsCompared with the previous month
6-month changeN/ACompared with April 2026
12-month changeN/ACompared with October 2025
Standardized benchmarks derived from public reviews. Changes are expressed in points; N/A means a comparison value is unavailable.
The longer view
How the benchmark is moving.
Read the monthly change alongside the longer trend.
Monthly benchmark points through October 2026. N/A means no available data.
View monthly values
| Month | United Arab Emirates |
|---|---|
| Jun 2026 | 40.9 |
| Jul 2026 | 40.9 |
| Aug 2026 | 41.0 |
| Sep 2026 | 41.3 |
| Oct 2026 | 41.0 |
Compare the market
Compare cities in United Arab Emirates.
Select a column heading to sort. Changes are expressed in benchmark points.
| Abu Dhabi | 40.6 | -0.3 pts | N/A | N/A |
|---|---|---|---|---|
| Dubai | 41.4 | -0.3 pts | N/A | N/A |
October 2026 snapshot. Missing comparisons are marked N/A. Links open the overall geographic or industry report.
Compare the market
Find your industry in United Arab Emirates.
Select a column heading to sort. Changes are expressed in benchmark points.
| Airlines | 46.5 | 0.0 pts | N/A | N/A |
|---|---|---|---|---|
| Apparel | 44.5 | -0.5 pts | N/A | N/A |
| Automotive Dealers and Service | 30.0 | 0.0 pts | N/A | N/A |
| B2B SaaS: Core Apps | 35.0 | +0.5 pts | N/A | N/A |
| Car Manufacturers | 47.5 | +0.5 pts | N/A | N/A |
| Consumer Electronics | 38.0 | 0.0 pts | N/A | N/A |
| Consumer Services | 36.0 | +1.5 pts | N/A | N/A |
| Cosmetics and Beauty | 55.5 | +1.5 pts | N/A | N/A |
| Energy and Utilities | 23.5 | -1.0 pts | N/A | N/A |
| Entertainment and Streaming | 33.5 | -1.5 pts | N/A | N/A |
| Fintech and Digital Banking | 53.0 | 0.0 pts | N/A | N/A |
| General Retail, Multicategory | 42.5 | +0.5 pts | N/A | N/A |
| Hotels and Resorts | 59.5 | -2.5 pts | N/A | N/A |
| Internet Service Providers | 18.5 | -0.5 pts | N/A | N/A |
| Luxury Goods | 65.0 | -1.5 pts | N/A | N/A |
| Packaged Food and Beverage | 35.5 | -1.0 pts | N/A | N/A |
| Quick Service Restaurants | 31.0 | 0.0 pts | N/A | N/A |
| Restaurants, Full Service | 47.0 | -2.0 pts | N/A | N/A |
| Sports Teams and Leagues | 36.5 | -0.5 pts | N/A | N/A |
| Supermarkets and Grocery | 41.0 | +0.5 pts | N/A | N/A |
October 2026 snapshot. Missing comparisons are marked N/A. Links open the overall geographic or industry report.
What the data tells us
United Arab Emirates benchmark analysis.
October 2026 · Calculated from the available benchmark data.
Biggest city movers this month
- Dubai, Abu Dhabi share the largest month-over-month decline at -0.3 pts.
- No comparable benchmark increased this month.
Based on 2 of 2 cities with data in both months. Changes are rounded to one decimal place.
Moving down this month
The United Arab Emirates benchmark stands at 41.0 for October 2026. It provides a reference across 2 cities with available data.
Dubai has the highest benchmark at 41.4. Across the cities represented, scores range from 40.6 to 41.4 — a spread of 0.8 points. Use this range alongside the overall average when comparing markets.
1 of 2 cities is above the United Arab Emirates benchmark; 1 is below it and 0 are level with it, to one decimal place. These counts describe the distribution of markets, not the proportion of satisfied customers.
Luxury Goods has the highest industry benchmark at 65.0, 24.0 points above the overall reference. Sector context helps distinguish industry expectations from the combined national result.
The United Arab Emirates benchmark moved from 41.3 to 41.0, a month-over-month change of -0.3 pts. Review several periods before interpreting this as a lasting shift; changes in market coverage can also affect the aggregate.
This report contains 5 monthly observations from June 2026 through October 2026. There are no missing months within that interval. Use the historical series to put the latest movement in context.
Keep exploring
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Behind the numbers
A benchmark with context.
These standardized benchmarks are derived from public customer reviews. They complement your own NPS survey; they are not direct survey results.
Explore our methodology ↗About this snapshot
Benchmark period: October 2026
Coverage and history vary by market. No data after the current month is included. A missing value is not a zero score.