NPS Benchmarks in United Arab Emirates

Latest benchmark period: July 2026

Data published: August 1, 2026

United Arab Emirates benchmark at a glance

The current NPS benchmark for United Arab Emirates is 40.9 for Jul 2026. This page compares 2 cities, 20 industries and 2 months of available history.

2
cities covered
20
industries compared
2
months analyzed
40.9
current benchmark

Coverage figures describe the number of markets and historical periods represented on this page. They are not a substitute for review-volume or survey-response sample sizes.

Key NPS Insights for United Arab Emirates

Key findings calculated from the benchmark data shown on this page for Jul 2026.

Leading city

Dubai currently has the highest benchmark among 2 cities in United Arab Emirates with available data.

Leading industry

Luxury Goods is currently the highest-performing industry in United Arab Emirates.

Cities above the national benchmark

1 of the 2 cities with available data currently perform above the United Arab Emirates benchmark.

Monthly trend

United Arab Emirates’s NPS benchmark remained broadly stable compared with the previous month.

United Arab Emirates

Limited data: this report currently has only 2 months of history. Trends and comparisons may be unstable until more months are collected.

United Arab Emirates NPS (Overall)

Last Month40.90.00 pts
6 Months AgoN/An/a
12 Months AgoN/An/a

United Arab Emirates NPS Evolution (Overall)

Top markets this month in United Arab Emirates

  • Dubai is currently at 41.6 NPS.
  • Abu Dhabi is currently at 40.3 NPS.

Biggest movers this month in United Arab Emirates

  • Abu Dhabi shows the strongest month-over-month gain at +0.3 pts.
  • Dubai shows the weakest month-over-month move at -0.1 pts.

United Arab Emirates NPS Benchmark Analysis

The United Arab Emirates NPS benchmark stands at 40.9 for Jul 2026. It provides a national reference across 2 cities with available benchmark data.

Dubai records the highest visible city benchmark at 41.6. The highest and lowest city benchmarks are separated by 1.3 points. This relatively narrow range suggests that the represented markets are currently more concentrated than highly fragmented.

1 of 2 cities currently perform above the national benchmark. Results are distributed relatively evenly around the reference point rather than being concentrated on one side.

Luxury Goods is the highest-performing represented industry at 68.5. This is 27.6 points above the national benchmark. The result shows why a national average should be combined with sector context before setting targets.

The United Arab Emirates benchmark remained broadly stable compared with the previous month. One stable reading is useful context, but several periods are needed before concluding that performance has settled at a lasting level.

Only 2 months of history are currently available, so conclusions about long-term direction should remain cautious.

What This Means for Your Organization

  • Use 40.9 as the current national context, not as a universal target for every sector or location.
  • Compare your operating city with the national distribution before concluding that an organizational gap is company-specific.
  • Set targets against the relevant industry as well as the country average, because sector expectations can materially change what counts as strong performance.
  • Review several monthly updates before changing strategic targets in response to one short-term movement.

United Arab Emirates's Cities Overview — All Industries combined

# City NPS Δ vs 1M Δ vs 6M Δ vs 12M
1 Abu Dhabi 40.3 +0.30 pts n/a n/a
2 Dubai 41.6 -0.10 pts n/a n/a

Industries Overview — United Arab Emirates (All Cities Combined)

# Industry NPS Δ vs 1M Δ vs 6M Δ vs 12M
1 Airlines 46.5 +0.50 pts n/a n/a
2 Apparel 42.5 +1.50 pts n/a n/a
3 Automotive Dealers and Service 30.0 +0.50 pts n/a n/a
4 B2B SaaS: Core Apps 36.5 0.00 pts n/a n/a
5 Car Manufacturers 45.5 -1.00 pts n/a n/a
6 Consumer Electronics 37.0 -0.50 pts n/a n/a
7 Consumer Services 32.0 +1.00 pts n/a n/a
8 Cosmetics and Beauty 54.5 0.00 pts n/a n/a
9 Energy and Utilities 25.0 -1.00 pts n/a n/a
10 Entertainment and Streaming 36.0 -0.50 pts n/a n/a
11 Fintech and Digital Banking 53.0 +0.50 pts n/a n/a
12 General Retail, Multicategory 42.5 0.00 pts n/a n/a
13 Hotels and Resorts 59.0 +0.50 pts n/a n/a
14 Internet Service Providers 18.5 0.00 pts n/a n/a
15 Luxury Goods 68.5 -1.00 pts n/a n/a
16 Packaged Food and Beverage 34.5 +0.50 pts n/a n/a
17 Quick Service Restaurants 31.0 0.00 pts n/a n/a
18 Restaurants, Full Service 48.5 0.00 pts n/a n/a
19 Sports Teams and Leagues 37.0 +0.50 pts n/a n/a
20 Supermarkets and Grocery 40.5 0.00 pts n/a n/a

Continue exploring related benchmarks

Compare nearby geographies and sector pages to understand whether benchmark shifts come from the local market, the national context or the industry itself.

Dubai benchmarks
Top city benchmark
Abu Dhabi benchmarks
Top city benchmark
Luxury Goods benchmarks
Top industry benchmark
Hotels and Resorts benchmarks
Top industry benchmark
Cosmetics and Beauty benchmarks
Top industry benchmark

Frequently asked questions about United Arab Emirates

A good NPS depends on the industry, but this country page gives you the national baseline for the latest month so you can compare your own score against an up-to-date market reference.

City scores can diverge because of local competition, service consistency, customer mix, review volume and seasonal demand patterns. That is why country-level and city-level views should be read together.

Start with the country to understand market context, then check the industry table to see whether your sector typically overperforms or underperforms the national average.

What does this report deliver?

The NPS Index Report gives you a clear view of customer loyalty across the markets that matter. Each month we compile Net Promoter Score benchmarks for key industries and break them down by country, region, and city. You see your space at a glance. Then you see your context. That combination turns NPS from a single number into a decision tool. Trends become visible. Seasonality is obvious. Outliers no longer trick you.

This report is built for operators and analysts who need to act. You get clean monthly snapshots, directional movement, and variance indicators that highlight where to dig. Want to know if your 3-point dip is noise or a real shift? You will know. Need to brief the team with one chart per market plus a short narrative? Done. Use the benchmarks to set realistic targets, size the gap to leaders, and test if new initiatives are moving the needle.

Data History

  • From January 2024: Data is available for Canada and the United States.
  • From September 2025: Data collection expands to include France, Spain, Italy and Germany.
  • From June 2026: Data collection expands to include Mexico, Portugal, Netherlands, Belgium, United Arab Emirates and Qatar.

Methodology

npsBench aggregates publicly available customer ratings and reviews from supported sources, including Google, Tripadvisor and Yelp. Records are organized by business, location and industry, then cleaned and standardized to reduce duplicate listings, inconsistent categories and differences between review platforms.

A proprietary normalization methodology converts heterogeneous rating and review signals into a standardized benchmark designed for external market comparison. Automated processing and AI-assisted analysis support classification and quality control, while benchmark publication depends on sufficient market coverage.

Results are organized into monthly periods so organizations can compare current performance with historical trends across industries, countries and cities. Coverage and history vary by market, which is why each page displays the number of cities, industries, countries or months represented in the available report.

npsBench benchmarks provide external market context and should be used alongside, not as a replacement for, an organization’s own NPS survey and Voice of the Customer program. Learn more on our methodology and technology page.

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