NPS Benchmarks in New Zealand

Latest benchmark period: July 2026

Data published: August 1, 2026

New Zealand benchmark at a glance

The current NPS benchmark for New Zealand is N/A for July 2026. This page compares 5 cities, 20 industries and 0 months of available history.

cities covered

industries compared

months analyzed

current benchmark

Coverage figures describe the number of markets and historical periods represented on this page. They are not a substitute for review-volume or survey-response sample sizes.

New Zealand

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New Zealand NPS (Overall)

Last Month	N/A	n/a
6 Months Ago	N/A	n/a
12 Months Ago	N/A	n/a

New Zealand NPS Evolution (Overall)

New Zealand NPS Benchmark Analysis

A national benchmark provides broad market context for interpreting an organization’s own Net Promoter Score. It helps show whether performance is broadly above, close to or below the level observed across the country, without treating one national value as a universal target.

City benchmarks should then be used to identify regional variation. When a local market moves differently from the national benchmark, the difference may reflect local competition, customer mix, service expectations or other market-specific conditions.

Industry benchmarks add a second layer of context because customer expectations differ substantially between sectors. Reading the national, city and industry views together gives a more meaningful comparison than relying on any one benchmark in isolation.

What This Means for Your Organization

Review several monthly updates before changing strategic targets in response to one short-term movement.

New Zealand's Cities Overview — All Industries combined

#	City	NPS	Δ vs 1M	Δ vs 6M	Δ vs 12M
1	Auckland	N/A	n/a	n/a	n/a
2	Christchurch	N/A	n/a	n/a	n/a
3	Hamilton	N/A	n/a	n/a	n/a
4	Queenstown	N/A	n/a	n/a	n/a
5	Wellington	N/A	n/a	n/a	n/a

Industries Overview — New Zealand (All Cities Combined)

#	Industry	NPS	Δ vs 1M	Δ vs 6M	Δ vs 12M
1	Airlines	N/A	n/a	n/a	n/a
2	Apparel	N/A	n/a	n/a	n/a
3	Automotive Dealers and Service	N/A	n/a	n/a	n/a
4	B2B SaaS: Core Apps	N/A	n/a	n/a	n/a
5	Car Manufacturers	N/A	n/a	n/a	n/a
6	Consumer Electronics	N/A	n/a	n/a	n/a
7	Consumer Services	N/A	n/a	n/a	n/a
8	Cosmetics and Beauty	N/A	n/a	n/a	n/a
9	Energy and Utilities	N/A	n/a	n/a	n/a
10	Entertainment and Streaming	N/A	n/a	n/a	n/a
11	Fintech and Digital Banking	N/A	n/a	n/a	n/a
12	General Retail, Multicategory	N/A	n/a	n/a	n/a
13	Hotels and Resorts	N/A	n/a	n/a	n/a
14	Internet Service Providers	N/A	n/a	n/a	n/a
15	Luxury Goods	N/A	n/a	n/a	n/a
16	Packaged Food and Beverage	N/A	n/a	n/a	n/a
17	Quick Service Restaurants	N/A	n/a	n/a	n/a
18	Restaurants, Full Service	N/A	n/a	n/a	n/a
19	Sports Teams and Leagues	N/A	n/a	n/a	n/a
20	Supermarkets and Grocery	N/A	n/a	n/a	n/a

Frequently asked questions about New Zealand

A good NPS depends on the industry, but this country page gives you the national baseline for the latest month so you can compare your own score against an up-to-date market reference.

City scores can diverge because of local competition, service consistency, customer mix, review volume and seasonal demand patterns. That is why country-level and city-level views should be read together.

Start with the country to understand market context, then check the industry table to see whether your sector typically overperforms or underperforms the national average.

What does this report deliver?

The NPS Index Report gives you a clear view of customer loyalty across the markets that matter. Each month we compile Net Promoter Score benchmarks for key industries and break them down by country, region, and city. You see your space at a glance. Then you see your context. That combination turns NPS from a single number into a decision tool. Trends become visible. Seasonality is obvious. Outliers no longer trick you.

This report is built for operators and analysts who need to act. You get clean monthly snapshots, directional movement, and variance indicators that highlight where to dig. Want to know if your 3-point dip is noise or a real shift? You will know. Need to brief the team with one chart per market plus a short narrative? Done. Use the benchmarks to set realistic targets, size the gap to leaders, and test if new initiatives are moving the needle.

Data History

From January 2024: Data is available for Canada and the United States.
From September 2025: Data collection expands to include France, Spain, Italy and Germany.
From June 2026: Data collection expands to include Mexico, Portugal, Netherlands, Belgium, United Arab Emirates and Qatar.
From September 2026: Data collection expands to include Singapore, Australia, and New-Zeland.

Methodology

npsBench aggregates publicly available customer ratings and reviews from supported sources, including Google, Tripadvisor and Yelp. Records are organized by business, location and industry, then cleaned and standardized to reduce duplicate listings, inconsistent categories and differences between review platforms.

A proprietary normalization methodology converts heterogeneous rating and review signals into a standardized benchmark designed for external market comparison. Automated processing and AI-assisted analysis support classification and quality control, while benchmark publication depends on sufficient market coverage.

Results are organized into monthly periods so organizations can compare current performance with historical trends across industries, countries and cities. Coverage and history vary by market, which is why each page displays the number of cities, industries, countries or months represented in the available report.

npsBench benchmarks provide external market context and should be used alongside, not as a replacement for, an organization’s own NPS survey and Voice of the Customer program. Learn more on our methodology and technology page.