NPS Benchmarks in Dubai, United Arab Emirates

Latest benchmark period: July 2026

Data published: August 1, 2026

Dubai, United Arab Emirates benchmark at a glance

The current NPS benchmark for Dubai, United Arab Emirates is 41.6 for Jul 2026. The report includes 20 industry benchmarks and 2 months of available history.

20
industries compared
2
months analyzed
41.6
current benchmark
United Arab Emirates
national context

Coverage figures describe the number of markets and historical periods represented on this page. They are not a substitute for review-volume or survey-response sample sizes.

Key NPS Insights for Dubai

Key findings calculated from the benchmark data shown on this page for Jul 2026.

Comparison with the national benchmark

Dubai is currently 0.7 points above the United Arab Emirates benchmark.

National city ranking

Dubai currently ranks 1 of 2 cities in United Arab Emirates with available benchmark data.

Leading local industry

Luxury Goods is currently the highest-performing industry in Dubai.

Monthly trend

Dubai’s NPS benchmark remained broadly stable compared with the previous month.

Dubai

Limited data: this report currently has only 2 months of history. Trends and comparisons may be unstable until more months are collected.

Dubai NPS (Overall)

Last Month41.7-0.10 pts
6 Months AgoN/An/a
12 Months AgoN/An/a

Dubai NPS Evolution (Overall)

Top sectors this month in Dubai

  • Luxury Goods is currently benchmarked at 71.0 NPS.
  • Hotels and Resorts is currently benchmarked at 59.0 NPS.
  • Fintech and Digital Banking is currently benchmarked at 53.0 NPS.

Biggest sector movers this month in Dubai

  • Automotive Dealers and Service is the fastest improver month over month at +2.0 pts.
  • Cosmetics and Beauty is the sharpest decliner month over month at -3.0 pts.

Dubai NPS Benchmark Analysis

The Dubai NPS benchmark stands at 41.6 for Jul 2026. It is close to the United Arab Emirates benchmark of 40.9, indicating limited separation between the local and national references.

Dubai currently ranks 1st of 2 cities in United Arab Emirates with available data. The ranking provides relative market context but does not describe the performance of every organization in the city.

Luxury Goods is the highest-performing represented industry in Dubai at 71.0. The 52.0 points gap between the highest and lowest local industry benchmarks is substantial. A single overall benchmark may therefore hide materially different market conditions.

9 of 20 industries currently perform above the city-wide benchmark. Results are distributed relatively evenly around the reference point rather than being concentrated on one side.

Month over month, the Dubai benchmark changed only marginally. This makes the longer historical series more informative than the latest movement alone.

Only 2 months of history are currently available, so conclusions about long-term direction should remain cautious.

What This Means for Your Organization

  • Use the difference between the city and United Arab Emirates benchmarks to determine whether local market context is strengthening or weakening the comparison.
  • Compare your organization with its local industry benchmark rather than relying only on the combined city average.
  • Treat city rankings as market context, not as evidence that every organization in the higher-ranked city performs equally well.
  • Use the historical series to confirm whether local movement persists before changing targets.

Industries Overview — Dubai

# Industry NPS Δ vs 1M Δ vs 6M Δ vs 12M
1 Airlines 48.0 +1.00 pts n/a n/a
2 Apparel 43.0 +1.00 pts n/a n/a
3 Automotive Dealers and Service 33.0 +2.00 pts n/a n/a
4 B2B SaaS: Core Apps 38.0 0.00 pts n/a n/a
5 Car Manufacturers 46.0 -1.00 pts n/a n/a
6 Consumer Electronics 39.0 +1.00 pts n/a n/a
7 Consumer Services 32.0 0.00 pts n/a n/a
8 Cosmetics and Beauty 52.0 -3.00 pts n/a n/a
9 Energy and Utilities 26.0 -1.00 pts n/a n/a
10 Entertainment and Streaming 36.0 -1.00 pts n/a n/a
11 Fintech and Digital Banking 53.0 0.00 pts n/a n/a
12 General Retail, Multicategory 44.0 +1.00 pts n/a n/a
13 Hotels and Resorts 59.0 0.00 pts n/a n/a
14 Internet Service Providers 19.0 0.00 pts n/a n/a
15 Luxury Goods 71.0 0.00 pts n/a n/a
16 Packaged Food and Beverage 35.0 0.00 pts n/a n/a
17 Quick Service Restaurants 32.0 0.00 pts n/a n/a
18 Restaurants, Full Service 47.0 -2.00 pts n/a n/a
19 Sports Teams and Leagues 37.0 -1.00 pts n/a n/a
20 Supermarkets and Grocery 41.0 0.00 pts n/a n/a

Continue exploring related benchmarks

Compare nearby geographies and sector pages to understand whether benchmark shifts come from the local market, the national context or the industry itself.

United Arab Emirates national benchmark
Country page
Luxury Goods benchmarks
Relevant industry benchmark
Hotels and Resorts benchmarks
Relevant industry benchmark
Fintech and Digital Banking benchmarks
Relevant industry benchmark
Cosmetics and Beauty benchmarks
Relevant industry benchmark
Abu Dhabi benchmarks
Nearby city page

Frequently asked questions about Dubai, United Arab Emirates

City-level benchmarks are useful because <strong>customer expectations</strong>, competition and review behavior can change sharply from one market to another. They offer a more actionable local reference than a national average alone.

Use it to assess whether your current NPS is locally competitive, then review the industry breakdown to see whether the gap comes from your market or your sector.

Not necessarily. A strong city benchmark means customer sentiment is strong in that local market overall. Your own business still needs to outperform that reference if you want to lead locally.

What does this report deliver?

The NPS Index Report gives you a clear view of customer loyalty across the markets that matter. Each month we compile Net Promoter Score benchmarks for key industries and break them down by country, region, and city. You see your space at a glance. Then you see your context. That combination turns NPS from a single number into a decision tool. Trends become visible. Seasonality is obvious. Outliers no longer trick you.

This report is built for operators and analysts who need to act. You get clean monthly snapshots, directional movement, and variance indicators that highlight where to dig. Want to know if your 3-point dip is noise or a real shift? You will know. Need to brief the team with one chart per market plus a short narrative? Done. Use the benchmarks to set realistic targets, size the gap to leaders, and test if new initiatives are moving the needle.

Data History

  • From January 2024: Data is available for Canada and the United States.
  • From September 2025: Data collection expands to include France, Spain, Italy and Germany.
  • From June 2026: Data collection expands to include Mexico, Portugal, Netherlands, Belgium, United Arab Emirates and Qatar.

Methodology

npsBench aggregates publicly available customer ratings and reviews from supported sources, including Google, Tripadvisor and Yelp. Records are organized by business, location and industry, then cleaned and standardized to reduce duplicate listings, inconsistent categories and differences between review platforms.

A proprietary normalization methodology converts heterogeneous rating and review signals into a standardized benchmark designed for external market comparison. Automated processing and AI-assisted analysis support classification and quality control, while benchmark publication depends on sufficient market coverage.

Results are organized into monthly periods so organizations can compare current performance with historical trends across industries, countries and cities. Coverage and history vary by market, which is why each page displays the number of cities, industries, countries or months represented in the available report.

npsBench benchmarks provide external market context and should be used alongside, not as a replacement for, an organization’s own NPS survey and Voice of the Customer program. Learn more on our methodology and technology page.

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