NPS Benchmarks in Portugal

Latest benchmark period: August 2026

Data published: September 1, 2026

Portugal benchmark at a glance

The current NPS benchmark for Portugal is 29.6 for Aug 2026. This page compares 11 cities, 20 industries and 3 months of available history.

11
cities covered
20
industries compared
3
months analyzed
29.6
current benchmark

Coverage figures describe the number of markets and historical periods represented on this page. They are not a substitute for review-volume or survey-response sample sizes.

Key NPS Insights for Portugal

Key findings calculated from the benchmark data shown on this page for Aug 2026.

Monthly trend

Portugal’s NPS benchmark decreased by 0.2 points compared with the previous month.

Leading city

Albufeira currently has the highest benchmark among 11 cities in Portugal with available data.

Leading industry

Hotels and Resorts is currently the highest-performing industry in Portugal.

Cities above the national benchmark

6 of the 11 cities with available data currently perform above the Portugal benchmark.

Portugal

Limited data: this report currently has only 3 months of history. Trends and comparisons may be unstable until more months are collected.

Portugal NPS (Overall)

Last Month29.8-0.20 pts
6 Months AgoN/An/a
12 Months AgoN/An/a

Portugal NPS Evolution (Overall)

Top markets this month in Portugal

  • Albufeira is currently at 31.1 NPS.
  • Porto is currently at 30.6 NPS.
  • Lisbon is currently at 30.3 NPS.

Biggest movers this month in Portugal

  • Coimbra shows the strongest month-over-month gain at +0.4 pts.
  • Sintra shows the weakest month-over-month move at -0.7 pts.

Portugal NPS Benchmark Analysis

The Portugal NPS benchmark stands at 29.6 for Aug 2026. It provides a national reference across 11 cities with available benchmark data.

Albufeira records the highest visible city benchmark at 31.1. The highest and lowest city benchmarks are separated by 2.9 points. This relatively narrow range suggests that the represented markets are currently more concentrated than highly fragmented.

6 of 11 cities currently perform above the national benchmark. Results are distributed relatively evenly around the reference point rather than being concentrated on one side.

Hotels and Resorts is the highest-performing represented industry at 44.2. This is 14.6 points above the national benchmark. The result shows why a national average should be combined with sector context before setting targets.

The Portugal benchmark eased by 0.2 points this month. The change is limited and should not be treated as a lasting shift without confirmation from later periods.

Only 3 months of history are currently available, so conclusions about long-term direction should remain cautious.

What This Means for Your Organization

  • Use 29.6 as the current national context, not as a universal target for every sector or location.
  • Compare your operating city with the national distribution before concluding that an organizational gap is company-specific.
  • Set targets against the relevant industry as well as the country average, because sector expectations can materially change what counts as strong performance.
  • Review several monthly updates before changing strategic targets in response to one short-term movement.

Portugal's Cities Overview — All Industries combined

# City NPS Δ vs 1M Δ vs 6M Δ vs 12M
1 Albufeira 31.1 -0.50 pts n/a n/a
2 Aveiro 29.5 -0.10 pts n/a n/a
3 Braga 29.4 -0.40 pts n/a n/a
4 Coimbra 30.0 +0.40 pts n/a n/a
5 Évora 28.3 -0.30 pts n/a n/a
6 Funchal 30.0 -0.30 pts n/a n/a
7 Guimarães 29.9 +0.30 pts n/a n/a
8 Lisbon 30.3 -0.10 pts n/a n/a
9 Ponta Delgada 28.8 +0.10 pts n/a n/a
10 Porto 30.6 -0.20 pts n/a n/a
11 Sintra 28.2 -0.70 pts n/a n/a

Industries Overview — Portugal (All Cities Combined)

# Industry NPS Δ vs 1M Δ vs 6M Δ vs 12M
1 Airlines 27.3 +0.10 pts n/a n/a
2 Apparel 25.1 -0.20 pts n/a n/a
3 Automotive Dealers and Service 30.3 0.00 pts n/a n/a
4 B2B SaaS: Core Apps 37.7 -0.80 pts n/a n/a
5 Car Manufacturers 31.6 -0.30 pts n/a n/a
6 Consumer Electronics 27.1 0.00 pts n/a n/a
7 Consumer Services 29.9 -0.10 pts n/a n/a
8 Cosmetics and Beauty 30.5 -0.60 pts n/a n/a
9 Energy and Utilities 15.2 -0.10 pts n/a n/a
10 Entertainment and Streaming 23.8 -0.40 pts n/a n/a
11 Fintech and Digital Banking 41.0 -0.20 pts n/a n/a
12 General Retail, Multicategory 30.2 +0.40 pts n/a n/a
13 Hotels and Resorts 44.2 +0.10 pts n/a n/a
14 Internet Service Providers 19.3 0.00 pts n/a n/a
15 Luxury Goods 43.5 -0.80 pts n/a n/a
16 Packaged Food and Beverage 21.9 -0.30 pts n/a n/a
17 Quick Service Restaurants 25.1 0.00 pts n/a n/a
18 Restaurants, Full Service 30.3 +0.30 pts n/a n/a
19 Sports Teams and Leagues 30.8 -0.30 pts n/a n/a
20 Supermarkets and Grocery 27.8 -0.10 pts n/a n/a

Continue exploring related benchmarks

Compare nearby geographies and sector pages to understand whether benchmark shifts come from the local market, the national context or the industry itself.

Albufeira benchmarks
Top city benchmark
Porto benchmarks
Top city benchmark
Lisbon benchmarks
Top city benchmark
Coimbra benchmarks
Top city benchmark
Hotels and Resorts benchmarks
Top industry benchmark
Luxury Goods benchmarks
Top industry benchmark
Fintech and Digital Banking benchmarks
Top industry benchmark

Frequently asked questions about Portugal

A good NPS depends on the industry, but this country page gives you the national baseline for the latest month so you can compare your own score against an up-to-date market reference.

City scores can diverge because of local competition, service consistency, customer mix, review volume and seasonal demand patterns. That is why country-level and city-level views should be read together.

Start with the country to understand market context, then check the industry table to see whether your sector typically overperforms or underperforms the national average.

What does this report deliver?

The NPS Index Report gives you a clear view of customer loyalty across the markets that matter. Each month we compile Net Promoter Score benchmarks for key industries and break them down by country, region, and city. You see your space at a glance. Then you see your context. That combination turns NPS from a single number into a decision tool. Trends become visible. Seasonality is obvious. Outliers no longer trick you.

This report is built for operators and analysts who need to act. You get clean monthly snapshots, directional movement, and variance indicators that highlight where to dig. Want to know if your 3-point dip is noise or a real shift? You will know. Need to brief the team with one chart per market plus a short narrative? Done. Use the benchmarks to set realistic targets, size the gap to leaders, and test if new initiatives are moving the needle.

Data History

  • From January 2024: Data is available for Canada and the United States.
  • From September 2025: Data collection expands to include France, Spain, Italy and Germany.
  • From June 2026: Data collection expands to include Mexico, Portugal, Netherlands, Belgium, United Arab Emirates and Qatar.
  • From September 2026: Data collection expands to include Singapore, Australia, and New-Zeland.

Methodology

npsBench aggregates publicly available customer ratings and reviews from supported sources, including Google, Tripadvisor and Yelp. Records are organized by business, location and industry, then cleaned and standardized to reduce duplicate listings, inconsistent categories and differences between review platforms.

A proprietary normalization methodology converts heterogeneous rating and review signals into a standardized benchmark designed for external market comparison. Automated processing and AI-assisted analysis support classification and quality control, while benchmark publication depends on sufficient market coverage.

Results are organized into monthly periods so organizations can compare current performance with historical trends across industries, countries and cities. Coverage and history vary by market, which is why each page displays the number of cities, industries, countries or months represented in the available report.

npsBench benchmarks provide external market context and should be used alongside, not as a replacement for, an organization’s own NPS survey and Voice of the Customer program. Learn more on our methodology and technology page.

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