Top markets this month in Portugal
- Albufeira is currently benchmarked at 32.0.
- Porto is currently benchmarked at 30.1.
- Funchal is currently benchmarked at 30.0.
Customer experience
in Portugal.
Explore the current benchmark, follow its history and compare the markets behind the score.
October 2026 snapshot Updated monthly
Portugal benchmark29.5Current month
Monthly change-0.1 ptsCompared with the previous month
6-month changeN/ACompared with April 2026
12-month changeN/ACompared with October 2025
Standardized benchmarks derived from public reviews. Changes are expressed in points; N/A means a comparison value is unavailable.
The longer view
How the benchmark is moving.
Read the monthly change alongside the longer trend.
Monthly benchmark points through October 2026. N/A means no available data.
View monthly values
| Month | Portugal |
|---|---|
| Jun 2026 | 29.8 |
| Jul 2026 | 29.8 |
| Aug 2026 | 29.6 |
| Sep 2026 | 29.6 |
| Oct 2026 | 29.5 |
Compare the market
Compare cities in Portugal.
Select a column heading to sort. Changes are expressed in benchmark points.
| Albufeira | 32.0 | +0.5 pts | N/A | N/A |
|---|---|---|---|---|
| Aveiro | 29.4 | +0.3 pts | N/A | N/A |
| Braga | 29.3 | -0.2 pts | N/A | N/A |
| Coimbra | 29.5 | -0.6 pts | N/A | N/A |
| Funchal | 30.0 | -0.1 pts | N/A | N/A |
| Guimarães | 29.3 | -0.4 pts | N/A | N/A |
| Lisbon | 29.9 | -0.2 pts | N/A | N/A |
| Ponta Delgada | 29.1 | +0.1 pts | N/A | N/A |
| Porto | 30.1 | 0.0 pts | N/A | N/A |
| Sintra | 28.2 | -0.3 pts | N/A | N/A |
| Évora | 28.1 | +0.1 pts | N/A | N/A |
October 2026 snapshot. Missing comparisons are marked N/A. Links open the overall geographic or industry report.
Compare the market
Find your industry in Portugal.
Select a column heading to sort. Changes are expressed in benchmark points.
| Airlines | 26.9 | -0.5 pts | N/A | N/A |
|---|---|---|---|---|
| Apparel | 25.0 | -0.1 pts | N/A | N/A |
| Automotive Dealers and Service | 31.3 | +0.6 pts | N/A | N/A |
| B2B SaaS: Core Apps | 38.0 | +0.3 pts | N/A | N/A |
| Car Manufacturers | 31.5 | 0.0 pts | N/A | N/A |
| Consumer Electronics | 25.9 | -0.8 pts | N/A | N/A |
| Consumer Services | 30.0 | +0.1 pts | N/A | N/A |
| Cosmetics and Beauty | 30.8 | +0.1 pts | N/A | N/A |
| Energy and Utilities | 14.8 | -0.2 pts | N/A | N/A |
| Entertainment and Streaming | 23.4 | -0.4 pts | N/A | N/A |
| Fintech and Digital Banking | 40.6 | -0.1 pts | N/A | N/A |
| General Retail, Multicategory | 30.5 | +0.4 pts | N/A | N/A |
| Hotels and Resorts | 43.3 | -0.7 pts | N/A | N/A |
| Internet Service Providers | 19.2 | -0.3 pts | N/A | N/A |
| Luxury Goods | 43.4 | +0.3 pts | N/A | N/A |
| Packaged Food and Beverage | 22.3 | 0.0 pts | N/A | N/A |
| Quick Service Restaurants | 24.2 | -0.5 pts | N/A | N/A |
| Restaurants, Full Service | 30.5 | +0.1 pts | N/A | N/A |
| Sports Teams and Leagues | 30.1 | -0.3 pts | N/A | N/A |
| Supermarkets and Grocery | 28.5 | +0.4 pts | N/A | N/A |
October 2026 snapshot. Missing comparisons are marked N/A. Links open the overall geographic or industry report.
What the data tells us
Portugal benchmark analysis.
October 2026 · Calculated from the available benchmark data.
Biggest city movers this month
- Albufeira records the largest month-over-month gain at +0.5 pts.
- Coimbra records the largest month-over-month decline at -0.6 pts.
Based on 11 of 11 cities with data in both months. Changes are rounded to one decimal place.
Moving down this month
The Portugal benchmark stands at 29.5 for October 2026. It provides a reference across 11 cities with available data.
Albufeira has the highest benchmark at 32.0. Across the cities represented, scores range from 28.1 to 32.0 — a spread of 3.9 points. Use this range alongside the overall average when comparing markets.
4 of 11 cities are above the Portugal benchmark; 6 are below it and 1 is level with it, to one decimal place. These counts describe the distribution of markets, not the proportion of satisfied customers.
Luxury Goods has the highest industry benchmark at 43.4, 13.9 points above the overall reference. Sector context helps distinguish industry expectations from the combined national result.
The Portugal benchmark moved from 29.6 to 29.5, a month-over-month change of -0.1 pts. Review several periods before interpreting this as a lasting shift; changes in market coverage can also affect the aggregate.
This report contains 5 monthly observations from June 2026 through October 2026. There are no missing months within that interval. Use the historical series to put the latest movement in context.
Keep exploring
Another perspective on your market.
Behind the numbers
A benchmark with context.
These standardized benchmarks are derived from public customer reviews. They complement your own NPS survey; they are not direct survey results.
Explore our methodology ↗About this snapshot
Benchmark period: October 2026
Coverage and history vary by market. No data after the current month is included. A missing value is not a zero score.