NPS Benchmarks in Germany

Latest benchmark period: July 2026

Data published: August 1, 2026

Germany benchmark at a glance

The current NPS benchmark for Germany is 32.0 for Jul 2026. This page compares 12 cities, 20 industries and 11 months of available history.

12
cities covered
20
industries compared
11
months analyzed
32
current benchmark

Coverage figures describe the number of markets and historical periods represented on this page. They are not a substitute for review-volume or survey-response sample sizes.

Key NPS Insights for Germany

Key findings calculated from the benchmark data shown on this page for Jul 2026.

Leading city

Munich currently has the highest benchmark among 12 cities in Germany with available data.

Leading industry

Luxury Goods is currently the highest-performing industry in Germany.

Cities above the national benchmark

7 of the 12 cities with available data currently perform above the Germany benchmark.

Monthly trend

Germany’s NPS benchmark remained broadly stable compared with the previous month.

Germany

Germany NPS (Overall)

Last Month32.1-0.10 pts
6 Months Ago32.2-0.20 pts
12 Months AgoN/An/a

Germany NPS Evolution (Overall)

Top markets this month in Germany

  • Munich is currently at 34.2 NPS.
  • Frankfurt is currently at 34.0 NPS.
  • Cologne is currently at 33.9 NPS.

Biggest movers this month in Germany

  • Berlin shows the strongest month-over-month gain at +0.2 pts.
  • Munich shows the weakest month-over-month move at -0.5 pts.

Germany NPS Benchmark Analysis

The Germany NPS benchmark stands at 32.0 for Jul 2026. It provides a national reference across 12 cities with available benchmark data.

Munich records the highest visible city benchmark at 34.2. The highest and lowest city benchmarks are separated by 5.9 points. This relatively narrow range suggests that the represented markets are currently more concentrated than highly fragmented.

7 of 12 cities currently perform above the national benchmark. Results are distributed relatively evenly around the reference point rather than being concentrated on one side.

Luxury Goods is the highest-performing represented industry at 44.9. This is 12.9 points above the national benchmark. The result shows why a national average should be combined with sector context before setting targets.

The Germany benchmark remained broadly stable compared with the previous month. One stable reading is useful context, but several periods are needed before concluding that performance has settled at a lasting level.

The report currently includes 11 months of history. This supports an initial directional comparison, although the series is still developing.

What This Means for Your Organization

  • Use 32.0 as the current national context, not as a universal target for every sector or location.
  • Compare your operating city with the national distribution before concluding that an organizational gap is company-specific.
  • Set targets against the relevant industry as well as the country average, because sector expectations can materially change what counts as strong performance.
  • Review several monthly updates before changing strategic targets in response to one short-term movement.

Germany's Cities Overview — All Industries combined

# City NPS Δ vs 1M Δ vs 6M Δ vs 12M
1 Berlin 33.2 +0.20 pts -0.20 pts n/a
2 Bremen 28.3 +0.10 pts -0.40 pts n/a
3 Cologne 33.9 +0.10 pts +0.60 pts n/a
4 Dortmund 33.7 +0.20 pts +0.30 pts n/a
5 Frankfurt 34.0 +0.10 pts +0.30 pts n/a
6 Hamburg 33.7 0.00 pts -1.00 pts n/a
7 Hanover 30.3 -0.30 pts 0.00 pts n/a
8 Leipzig 28.8 -0.40 pts -0.40 pts n/a
9 Mannheim 31.5 0.00 pts -0.20 pts n/a
10 Munich 34.2 -0.50 pts -0.50 pts n/a
11 Nuremberg 30.1 -0.10 pts -0.30 pts n/a
12 Stuttgart 32.5 -0.30 pts -0.70 pts n/a

Industries Overview — Germany (All Cities Combined)

# Industry NPS Δ vs 1M Δ vs 6M Δ vs 12M
1 Airlines 29.5 0.00 pts +0.10 pts n/a
2 Apparel 26.7 +0.20 pts +0.20 pts n/a
3 Automotive Dealers and Service 32.9 -0.20 pts -0.80 pts n/a
4 B2B SaaS: Core Apps 42.9 -0.10 pts +0.10 pts n/a
5 Car Manufacturers 37.3 -0.50 pts +0.20 pts n/a
6 Consumer Electronics 28.5 -0.90 pts -1.20 pts n/a
7 Consumer Services 31.6 +0.20 pts -0.10 pts n/a
8 Cosmetics and Beauty 33.0 +0.20 pts -0.20 pts n/a
9 Energy and Utilities 16.9 +0.10 pts +0.80 pts n/a
10 Entertainment and Streaming 26.8 0.00 pts -0.40 pts n/a
11 Fintech and Digital Banking 42.1 +0.10 pts -1.40 pts n/a
12 General Retail, Multicategory 29.5 +0.30 pts -0.10 pts n/a
13 Hotels and Resorts 44.0 -0.60 pts -2.50 pts n/a
14 Internet Service Providers 23.1 -0.10 pts +0.40 pts n/a
15 Luxury Goods 44.9 -0.30 pts -1.10 pts n/a
16 Packaged Food and Beverage 24.1 +0.30 pts +0.30 pts n/a
17 Quick Service Restaurants 30.9 +0.20 pts +1.20 pts n/a
18 Restaurants, Full Service 34.2 -0.40 pts -0.40 pts n/a
19 Sports Teams and Leagues 31.3 0.00 pts -0.50 pts n/a
20 Supermarkets and Grocery 29.8 0.00 pts +0.80 pts n/a

Continue exploring related benchmarks

Compare nearby geographies and sector pages to understand whether benchmark shifts come from the local market, the national context or the industry itself.

Munich benchmarks
Top city benchmark
Frankfurt benchmarks
Top city benchmark
Cologne benchmarks
Top city benchmark
Dortmund benchmarks
Top city benchmark
Luxury Goods benchmarks
Top industry benchmark
Hotels and Resorts benchmarks
Top industry benchmark
B2B SaaS: Core Apps benchmarks
Top industry benchmark

Frequently asked questions about Germany

A good NPS depends on the industry, but this country page gives you the national baseline for the latest month so you can compare your own score against an up-to-date market reference.

City scores can diverge because of local competition, service consistency, customer mix, review volume and seasonal demand patterns. That is why country-level and city-level views should be read together.

Start with the country to understand market context, then check the industry table to see whether your sector typically overperforms or underperforms the national average.

What does this report deliver?

The NPS Index Report gives you a clear view of customer loyalty across the markets that matter. Each month we compile Net Promoter Score benchmarks for key industries and break them down by country, region, and city. You see your space at a glance. Then you see your context. That combination turns NPS from a single number into a decision tool. Trends become visible. Seasonality is obvious. Outliers no longer trick you.

This report is built for operators and analysts who need to act. You get clean monthly snapshots, directional movement, and variance indicators that highlight where to dig. Want to know if your 3-point dip is noise or a real shift? You will know. Need to brief the team with one chart per market plus a short narrative? Done. Use the benchmarks to set realistic targets, size the gap to leaders, and test if new initiatives are moving the needle.

Data History

  • From January 2024: Data is available for Canada and the United States.
  • From September 2025: Data collection expands to include France, Spain, Italy and Germany.
  • From June 2026: Data collection expands to include Mexico, Portugal, Netherlands, Belgium, United Arab Emirates and Qatar.
  • From September 2026: Data collection expands to include Singapore, Australia, and New-Zeland.

Methodology

npsBench aggregates publicly available customer ratings and reviews from supported sources, including Google, Tripadvisor and Yelp. Records are organized by business, location and industry, then cleaned and standardized to reduce duplicate listings, inconsistent categories and differences between review platforms.

A proprietary normalization methodology converts heterogeneous rating and review signals into a standardized benchmark designed for external market comparison. Automated processing and AI-assisted analysis support classification and quality control, while benchmark publication depends on sufficient market coverage.

Results are organized into monthly periods so organizations can compare current performance with historical trends across industries, countries and cities. Coverage and history vary by market, which is why each page displays the number of cities, industries, countries or months represented in the available report.

npsBench benchmarks provide external market context and should be used alongside, not as a replacement for, an organization’s own NPS survey and Voice of the Customer program. Learn more on our methodology and technology page.

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