NPS Benchmarks in Hamburg, Germany

Latest benchmark period: July 2026

Data published: August 1, 2026

Hamburg, Germany benchmark at a glance

The current NPS benchmark for Hamburg, Germany is 33.7 for Jul 2026. The report includes 20 industry benchmarks and 11 months of available history.

20
industries compared
11
months analyzed
33.7
current benchmark
Germany
national context

Coverage figures describe the number of markets and historical periods represented on this page. They are not a substitute for review-volume or survey-response sample sizes.

Key NPS Insights for Hamburg

Key findings calculated from the benchmark data shown on this page for Jul 2026.

Comparison with the national benchmark

Hamburg is currently 1.7 points above the Germany benchmark.

National city ranking

Hamburg currently ranks 5 of 12 cities in Germany with available benchmark data.

Leading local industry

Luxury Goods is currently the highest-performing industry in Hamburg.

Monthly trend

Hamburg’s NPS benchmark remained broadly stable compared with the previous month.

Hamburg

Hamburg NPS (Overall)

Last Month33.70.00 pts
6 Months Ago34.7-1.00 pts
12 Months AgoN/An/a

Hamburg NPS Evolution (Overall)

Top sectors this month in Hamburg

  • Luxury Goods is currently benchmarked at 48.0 NPS.
  • Fintech and Digital Banking is currently benchmarked at 44.0 NPS.
  • Hotels and Resorts is currently benchmarked at 44.0 NPS.

Biggest sector movers this month in Hamburg

  • Luxury Goods is the fastest improver month over month at +2.0 pts.
  • Automotive Dealers and Service is the sharpest decliner month over month at -2.0 pts.

Hamburg NPS Benchmark Analysis

The Hamburg NPS benchmark stands at 33.7 for Jul 2026. It is 1.7 points above the Germany benchmark of 32.0.

Hamburg currently ranks 5th of 12 cities in Germany with available data. The ranking provides relative market context but does not describe the performance of every organization in the city.

Luxury Goods is the highest-performing represented industry in Hamburg at 48.0. The 33.0 points gap between the highest and lowest local industry benchmarks is substantial. A single overall benchmark may therefore hide materially different market conditions.

9 of 20 industries currently perform above the city-wide benchmark. Results are distributed relatively evenly around the reference point rather than being concentrated on one side.

The Hamburg benchmark remained broadly stable compared with the previous month. One stable reading is useful context, but several periods are needed before concluding that performance has settled at a lasting level.

The report currently includes 11 months of history. This supports an initial directional comparison, although the series is still developing.

What This Means for Your Organization

  • Use the difference between the city and Germany benchmarks to determine whether local market context is strengthening or weakening the comparison.
  • Compare your organization with its local industry benchmark rather than relying only on the combined city average.
  • Treat city rankings as market context, not as evidence that every organization in the higher-ranked city performs equally well.
  • Use the historical series to confirm whether local movement persists before changing targets.

Industries Overview — Hamburg

# Industry NPS Δ vs 1M Δ vs 6M Δ vs 12M
1 Airlines 32.0 -1.00 pts -1.00 pts n/a
2 Apparel 27.0 +1.00 pts -1.00 pts n/a
3 Automotive Dealers and Service 30.0 -2.00 pts -6.00 pts n/a
4 B2B SaaS: Core Apps 37.0 -2.00 pts -4.00 pts n/a
5 Car Manufacturers 41.0 -2.00 pts -2.00 pts n/a
6 Consumer Electronics 30.0 0.00 pts -4.00 pts n/a
7 Consumer Services 35.0 0.00 pts +1.00 pts n/a
8 Cosmetics and Beauty 33.0 +2.00 pts -2.00 pts n/a
9 Energy and Utilities 15.0 -1.00 pts -2.00 pts n/a
10 Entertainment and Streaming 33.0 +1.00 pts +3.00 pts n/a
11 Fintech and Digital Banking 44.0 -1.00 pts -6.00 pts n/a
12 General Retail, Multicategory 38.0 +2.00 pts +7.00 pts n/a
13 Hotels and Resorts 44.0 0.00 pts -3.00 pts n/a
14 Internet Service Providers 22.0 +1.00 pts -2.00 pts n/a
15 Luxury Goods 48.0 +2.00 pts +1.00 pts n/a
16 Packaged Food and Beverage 26.0 0.00 pts 0.00 pts n/a
17 Quick Service Restaurants 37.0 -1.00 pts +3.00 pts n/a
18 Restaurants, Full Service 41.0 -1.00 pts +1.00 pts n/a
19 Sports Teams and Leagues 33.0 +1.00 pts -1.00 pts n/a
20 Supermarkets and Grocery 27.0 0.00 pts -3.00 pts n/a

Continue exploring related benchmarks

Compare nearby geographies and sector pages to understand whether benchmark shifts come from the local market, the national context or the industry itself.

Germany national benchmark
Country page
Luxury Goods benchmarks
Relevant industry benchmark
Fintech and Digital Banking benchmarks
Relevant industry benchmark
Hotels and Resorts benchmarks
Relevant industry benchmark
Car Manufacturers benchmarks
Relevant industry benchmark
Berlin benchmarks
Nearby city page
Bremen benchmarks
Nearby city page
Cologne benchmarks
Nearby city page

Frequently asked questions about Hamburg, Germany

City-level benchmarks are useful because <strong>customer expectations</strong>, competition and review behavior can change sharply from one market to another. They offer a more actionable local reference than a national average alone.

Use it to assess whether your current NPS is locally competitive, then review the industry breakdown to see whether the gap comes from your market or your sector.

Not necessarily. A strong city benchmark means customer sentiment is strong in that local market overall. Your own business still needs to outperform that reference if you want to lead locally.

What does this report deliver?

The NPS Index Report gives you a clear view of customer loyalty across the markets that matter. Each month we compile Net Promoter Score benchmarks for key industries and break them down by country, region, and city. You see your space at a glance. Then you see your context. That combination turns NPS from a single number into a decision tool. Trends become visible. Seasonality is obvious. Outliers no longer trick you.

This report is built for operators and analysts who need to act. You get clean monthly snapshots, directional movement, and variance indicators that highlight where to dig. Want to know if your 3-point dip is noise or a real shift? You will know. Need to brief the team with one chart per market plus a short narrative? Done. Use the benchmarks to set realistic targets, size the gap to leaders, and test if new initiatives are moving the needle.

Data History

  • From January 2024: Data is available for Canada and the United States.
  • From September 2025: Data collection expands to include France, Spain, Italy and Germany.
  • From June 2026: Data collection expands to include Mexico, Portugal, Netherlands, Belgium, United Arab Emirates and Qatar.
  • From September 2026: Data collection expands to include Singapore, Australia, and New-Zeland.

Methodology

npsBench aggregates publicly available customer ratings and reviews from supported sources, including Google, Tripadvisor and Yelp. Records are organized by business, location and industry, then cleaned and standardized to reduce duplicate listings, inconsistent categories and differences between review platforms.

A proprietary normalization methodology converts heterogeneous rating and review signals into a standardized benchmark designed for external market comparison. Automated processing and AI-assisted analysis support classification and quality control, while benchmark publication depends on sufficient market coverage.

Results are organized into monthly periods so organizations can compare current performance with historical trends across industries, countries and cities. Coverage and history vary by market, which is why each page displays the number of cities, industries, countries or months represented in the available report.

npsBench benchmarks provide external market context and should be used alongside, not as a replacement for, an organization’s own NPS survey and Voice of the Customer program. Learn more on our methodology and technology page.

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