Top sectors this month in Hamburg
- Luxury Goods is currently benchmarked at 52.0.
- Fintech and Digital Banking is currently benchmarked at 44.0.
- General Retail, Multicategory is currently benchmarked at 42.0.
Customer experience
in Hamburg.
Explore the current benchmark, follow its history and compare the markets behind the score.
October 2026 snapshot Updated monthly
Hamburg benchmark34.1Current month
vs Germany+2.2 ptsNational benchmark: 31.9
6-month change+0.1 ptsCompared with April 2026
12-month change-0.7 ptsCompared with October 2025
Standardized benchmarks derived from public reviews. Changes are expressed in points; N/A means a comparison value is unavailable.
The longer view
How the benchmark is moving.
Read the monthly change alongside the longer trend.
Monthly benchmark points through October 2026. N/A means no available data.
View monthly values
| Month | Hamburg | Germany |
|---|---|---|
| Sep 2025 | 34.4 | 32.2 |
| Oct 2025 | 34.8 | 32.1 |
| Nov 2025 | 34.6 | 32.1 |
| Dec 2025 | 34.7 | 32.1 |
| Jan 2026 | 34.7 | 32.2 |
| Feb 2026 | 34.5 | 32.2 |
| Mar 2026 | 33.9 | 32.1 |
| Apr 2026 | 34.0 | 32.1 |
| May 2026 | 34.0 | 32.1 |
| Jun 2026 | 33.7 | 32.1 |
| Jul 2026 | 33.7 | 32.0 |
| Aug 2026 | 33.4 | 31.9 |
| Sep 2026 | 33.4 | 31.9 |
| Oct 2026 | 34.1 | 31.9 |
Compare the market
Your industry, in Hamburg.
Select a column heading to sort. Changes are expressed in benchmark points.
| Airlines | 31.0 | +1.0 pts | +1.0 pts | 0.0 pts |
|---|---|---|---|---|
| Apparel | 29.0 | +3.0 pts | +1.0 pts | +2.0 pts |
| Automotive Dealers and Service | 30.0 | -3.1 pts | -1.0 pts | -5.0 pts |
| B2B SaaS: Core Apps | 38.0 | -4.1 pts | 0.0 pts | -5.0 pts |
| Car Manufacturers | 39.0 | +1.6 pts | +2.0 pts | -1.0 pts |
| Consumer Electronics | 32.0 | +2.9 pts | +1.0 pts | -2.0 pts |
| Consumer Services | 33.0 | +1.2 pts | -1.0 pts | -1.0 pts |
| Cosmetics and Beauty | 33.0 | +1.1 pts | +1.0 pts | -4.0 pts |
| Energy and Utilities | 15.0 | -1.9 pts | +1.0 pts | -2.0 pts |
| Entertainment and Streaming | 33.0 | +6.2 pts | +1.0 pts | +3.0 pts |
| Fintech and Digital Banking | 44.0 | +1.3 pts | 0.0 pts | -5.0 pts |
| General Retail, Multicategory | 42.0 | +12.2 pts | +2.0 pts | +9.0 pts |
| Hotels and Resorts | 41.0 | -2.9 pts | 0.0 pts | -7.0 pts |
| Internet Service Providers | 23.0 | -0.2 pts | +1.0 pts | -2.0 pts |
| Luxury Goods | 52.0 | +6.0 pts | +3.0 pts | +4.0 pts |
| Packaged Food and Beverage | 28.0 | +4.4 pts | +1.0 pts | +1.0 pts |
| Quick Service Restaurants | 37.0 | +6.4 pts | +1.0 pts | +4.0 pts |
| Restaurants, Full Service | 41.0 | +7.2 pts | -1.0 pts | +1.0 pts |
| Sports Teams and Leagues | 34.0 | +3.2 pts | +2.0 pts | 0.0 pts |
| Supermarkets and Grocery | 27.0 | -2.3 pts | 0.0 pts | -4.0 pts |
October 2026 snapshot. Missing comparisons are marked N/A. Links open the overall geographic or industry report.
What the data tells us
Hamburg benchmark analysis.
October 2026 · Calculated from the available benchmark data.
Biggest sector movers this month
- Luxury Goods records the largest month-over-month gain at +3.0 pts.
- Restaurants, Full Service, Consumer Services, Automotive Dealers and Service share the largest month-over-month decline at -1.0 pts.
Based on 20 of 20 industries with data in both months. Changes are rounded to one decimal place.
Moving up this month
The Hamburg benchmark stands at 34.1 for October 2026. It is 2.2 points above the Germany benchmark of 31.9. The national benchmark includes this city.
Hamburg shares rank 2 out of 12 cities in Germany, using scores rounded to one decimal place. This is relative market context, not evidence of how every organization in the city performs.
Luxury Goods has the highest benchmark at 52.0. Across the industries represented, scores range from 15.0 to 52.0 — a spread of 37.0 points. Use this range alongside the overall average when comparing markets.
8 of 20 industries are above the Hamburg benchmark; 12 are below it and 0 are level with it, to one decimal place. These counts describe the distribution of markets, not the proportion of satisfied customers.
The Hamburg benchmark moved from 33.4 to 34.1, a month-over-month change of +0.7 pts. Review several periods before interpreting this as a lasting shift; changes in market coverage can also affect the aggregate.
This report contains 14 monthly observations from September 2025 through October 2026. There are no missing months within that interval. Use the historical series to put the latest movement in context.
Keep exploring
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Behind the numbers
A benchmark with context.
These standardized benchmarks are derived from public customer reviews. They complement your own NPS survey; they are not direct survey results.
Explore our methodology ↗About this snapshot
Benchmark period: October 2026
Coverage and history vary by market. No data after the current month is included. A missing value is not a zero score.