Customer experience
in Amsterdam.

Explore the current benchmark, follow its history and compare the markets behind the score.

October 2026 snapshot Updated monthly
Reporting periodOctober 2026
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Amsterdam benchmark33.6Current month
vs Netherlands+3.3 ptsNational benchmark: 30.3
6-month changeN/ACompared with April 2026
12-month changeN/ACompared with October 2025

Standardized benchmarks derived from public reviews. Changes are expressed in points; N/A means a comparison value is unavailable.

The longer view

How the benchmark is moving.

Read the monthly change alongside the longer trend.

AmsterdamNetherlands

Monthly benchmark points through October 2026. N/A means no available data.

View monthly values
MonthAmsterdamNetherlands
Jun 202633.230.2
Jul 202633.530.3
Aug 202633.730.3
Sep 202633.630.3
Oct 202633.630.3
Compare the market

Your industry, in Amsterdam.

Select a column heading to sort. Changes are expressed in benchmark points.
Airlines 31.0+2.9 pts+1.0 ptsN/A
Apparel 29.0+3.6 pts+1.0 ptsN/A
Automotive Dealers and Service 34.0+3.4 pts0.0 ptsN/A
B2B SaaS: Core Apps 42.0+2.3 pts0.0 ptsN/A
Car Manufacturers 37.0+3.7 pts+1.0 ptsN/A
Consumer Electronics 31.0+3.6 pts-1.0 ptsN/A
Consumer Services 31.0+0.4 pts0.0 ptsN/A
Cosmetics and Beauty 36.0+5.3 pts-1.0 ptsN/A
Energy and Utilities 18.0+2.3 pts-1.0 ptsN/A
Entertainment and Streaming 27.0+1.9 pts-1.0 ptsN/A
Fintech and Digital Banking 48.0+6.1 pts+2.0 ptsN/A
General Retail, Multicategory 32.0+1.0 pts0.0 ptsN/A
Hotels and Resorts 50.0+6.4 pts+1.0 ptsN/A
Internet Service Providers 22.0+2.1 pts0.0 ptsN/A
Luxury Goods 45.0-0.9 pts-3.0 ptsN/A
Packaged Food and Beverage 21.0+0.3 pts-1.0 ptsN/A
Quick Service Restaurants 29.0+3.4 pts0.0 ptsN/A
Restaurants, Full Service 40.0+8.3 pts+1.0 ptsN/A
Sports Teams and Leagues 37.0+5.3 pts+1.0 ptsN/A
Supermarkets and Grocery 31.0+3.9 pts0.0 ptsN/A

October 2026 snapshot. Missing comparisons are marked N/A. Links open the overall geographic or industry report.

What the data tells us

Amsterdam benchmark analysis.

October 2026 · Calculated from the available benchmark data.

Top sectors this month in Amsterdam

  • Hotels and Resorts is currently benchmarked at 50.0.
  • Fintech and Digital Banking is currently benchmarked at 48.0.
  • Luxury Goods is currently benchmarked at 45.0.

Biggest sector movers this month

  • Fintech and Digital Banking records the largest month-over-month gain at +2.0 pts.
  • Luxury Goods records the largest month-over-month decline at -3.0 pts.

Based on 20 of 20 industries with data in both months. Changes are rounded to one decimal place.

Stable this month

The Amsterdam benchmark stands at 33.6 for October 2026. It is 3.3 points above the Netherlands benchmark of 30.3. The national benchmark includes this city.

Amsterdam ranks 1 out of 7 cities in Netherlands, using scores rounded to one decimal place. This is relative market context, not evidence of how every organization in the city performs.

Hotels and Resorts has the highest benchmark at 50.0. Across the industries represented, scores range from 18.0 to 50.0 — a spread of 32.0 points. Use this range alongside the overall average when comparing markets.

9 of 20 industries are above the Amsterdam benchmark; 11 are below it and 0 are level with it, to one decimal place. These counts describe the distribution of markets, not the proportion of satisfied customers.

The Amsterdam benchmark is unchanged from the previous month to one decimal place. One stable reading does not establish a lasting trend.

This report contains 5 monthly observations from June 2026 through October 2026. There are no missing months within that interval. Use the historical series to put the latest movement in context.

Keep exploring

Another perspective on your market.

National contextNetherlandsExplore benchmark ↗Overall market reportEindhovenExplore benchmark ↗Find your referenceAll marketsExplore benchmark ↗
Behind the numbers

A benchmark with context.

These standardized benchmarks are derived from public customer reviews. They complement your own NPS survey; they are not direct survey results.

Explore our methodology ↗

About this snapshot

Benchmark period: October 2026

Coverage and history vary by market. No data after the current month is included. A missing value is not a zero score.