NPS Benchmarks in Amsterdam, Netherlands

Latest benchmark period: July 2026

Data published: August 1, 2026

Amsterdam, Netherlands benchmark at a glance

The current NPS benchmark for Amsterdam, Netherlands is 33.5 for Jul 2026. The report includes 20 industry benchmarks and 2 months of available history.

20
industries compared
2
months analyzed
33.5
current benchmark
Netherlands
national context

Coverage figures describe the number of markets and historical periods represented on this page. They are not a substitute for review-volume or survey-response sample sizes.

Key NPS Insights for Amsterdam

Key findings calculated from the benchmark data shown on this page for Jul 2026.

Monthly trend

Amsterdam’s NPS benchmark increased by 0.3 points compared with the previous month.

Comparison with the national benchmark

Amsterdam is currently 3.2 points above the Netherlands benchmark.

National city ranking

Amsterdam currently ranks 1 of 7 cities in Netherlands with available benchmark data.

Leading local industry

Hotels and Resorts is currently the highest-performing industry in Amsterdam.

Amsterdam

Limited data: this report currently has only 2 months of history. Trends and comparisons may be unstable until more months are collected.

Amsterdam NPS (Overall)

Last Month33.2+0.30 pts
6 Months AgoN/An/a
12 Months AgoN/An/a

Amsterdam NPS Evolution (Overall)

Top sectors this month in Amsterdam

  • Hotels and Resorts is currently benchmarked at 51.0 NPS.
  • Luxury Goods is currently benchmarked at 46.0 NPS.
  • Fintech and Digital Banking is currently benchmarked at 46.0 NPS.

Biggest sector movers this month in Amsterdam

  • Supermarkets and Grocery is the fastest improver month over month at +2.0 pts.
  • B2B SaaS: Core Apps is the sharpest decliner month over month at -2.0 pts.

Amsterdam NPS Benchmark Analysis

The Amsterdam NPS benchmark stands at 33.5 for Jul 2026. It is 3.2 points above the Netherlands benchmark of 30.3.

Amsterdam currently ranks 1st of 7 cities in Netherlands with available data. The ranking provides relative market context but does not describe the performance of every organization in the city.

Hotels and Resorts is the highest-performing represented industry in Amsterdam at 51.0. The 32.0 points gap between the highest and lowest local industry benchmarks is substantial. A single overall benchmark may therefore hide materially different market conditions.

9 of 20 industries currently perform above the city-wide benchmark. Results are distributed relatively evenly around the reference point rather than being concentrated on one side.

The Amsterdam benchmark edged up by 0.3 points this month. The movement is positive but remains small enough to interpret alongside the longer trend.

Only 2 months of history are currently available, so conclusions about long-term direction should remain cautious.

What This Means for Your Organization

  • Use the difference between the city and Netherlands benchmarks to determine whether local market context is strengthening or weakening the comparison.
  • Compare your organization with its local industry benchmark rather than relying only on the combined city average.
  • Treat city rankings as market context, not as evidence that every organization in the higher-ranked city performs equally well.
  • Use the historical series to confirm whether local movement persists before changing targets.

Industries Overview — Amsterdam

# Industry NPS Δ vs 1M Δ vs 6M Δ vs 12M
1 Airlines 32.0 +1.00 pts n/a n/a
2 Apparel 28.0 0.00 pts n/a n/a
3 Automotive Dealers and Service 32.0 -1.00 pts n/a n/a
4 B2B SaaS: Core Apps 40.0 -2.00 pts n/a n/a
5 Car Manufacturers 36.0 +1.00 pts n/a n/a
6 Consumer Electronics 31.0 +1.00 pts n/a n/a
7 Consumer Services 34.0 +1.00 pts n/a n/a
8 Cosmetics and Beauty 36.0 +2.00 pts n/a n/a
9 Energy and Utilities 19.0 +1.00 pts n/a n/a
10 Entertainment and Streaming 26.0 -1.00 pts n/a n/a
11 Fintech and Digital Banking 46.0 0.00 pts n/a n/a
12 General Retail, Multicategory 33.0 0.00 pts n/a n/a
13 Hotels and Resorts 51.0 +2.00 pts n/a n/a
14 Internet Service Providers 23.0 +1.00 pts n/a n/a
15 Luxury Goods 46.0 -2.00 pts n/a n/a
16 Packaged Food and Beverage 24.0 -1.00 pts n/a n/a
17 Quick Service Restaurants 29.0 +1.00 pts n/a n/a
18 Restaurants, Full Service 37.0 +2.00 pts n/a n/a
19 Sports Teams and Leagues 34.0 -1.00 pts n/a n/a
20 Supermarkets and Grocery 33.0 +2.00 pts n/a n/a

Continue exploring related benchmarks

Compare nearby geographies and sector pages to understand whether benchmark shifts come from the local market, the national context or the industry itself.

Netherlands national benchmark
Country page
Hotels and Resorts benchmarks
Relevant industry benchmark
Luxury Goods benchmarks
Relevant industry benchmark
Fintech and Digital Banking benchmarks
Relevant industry benchmark
B2B SaaS: Core Apps benchmarks
Relevant industry benchmark
Eindhoven benchmarks
Nearby city page
Groningen benchmarks
Nearby city page
Maastricht benchmarks
Nearby city page

Frequently asked questions about Amsterdam, Netherlands

City-level benchmarks are useful because <strong>customer expectations</strong>, competition and review behavior can change sharply from one market to another. They offer a more actionable local reference than a national average alone.

Use it to assess whether your current NPS is locally competitive, then review the industry breakdown to see whether the gap comes from your market or your sector.

Not necessarily. A strong city benchmark means customer sentiment is strong in that local market overall. Your own business still needs to outperform that reference if you want to lead locally.

What does this report deliver?

The NPS Index Report gives you a clear view of customer loyalty across the markets that matter. Each month we compile Net Promoter Score benchmarks for key industries and break them down by country, region, and city. You see your space at a glance. Then you see your context. That combination turns NPS from a single number into a decision tool. Trends become visible. Seasonality is obvious. Outliers no longer trick you.

This report is built for operators and analysts who need to act. You get clean monthly snapshots, directional movement, and variance indicators that highlight where to dig. Want to know if your 3-point dip is noise or a real shift? You will know. Need to brief the team with one chart per market plus a short narrative? Done. Use the benchmarks to set realistic targets, size the gap to leaders, and test if new initiatives are moving the needle.

Data History

  • From January 2024: Data is available for Canada and the United States.
  • From September 2025: Data collection expands to include France, Spain, Italy and Germany.
  • From June 2026: Data collection expands to include Mexico, Portugal, Netherlands, Belgium, United Arab Emirates and Qatar.

Methodology

npsBench aggregates publicly available customer ratings and reviews from supported sources, including Google, Tripadvisor and Yelp. Records are organized by business, location and industry, then cleaned and standardized to reduce duplicate listings, inconsistent categories and differences between review platforms.

A proprietary normalization methodology converts heterogeneous rating and review signals into a standardized benchmark designed for external market comparison. Automated processing and AI-assisted analysis support classification and quality control, while benchmark publication depends on sufficient market coverage.

Results are organized into monthly periods so organizations can compare current performance with historical trends across industries, countries and cities. Coverage and history vary by market, which is why each page displays the number of cities, industries, countries or months represented in the available report.

npsBench benchmarks provide external market context and should be used alongside, not as a replacement for, an organization’s own NPS survey and Voice of the Customer program. Learn more on our methodology and technology page.

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